In a nutshell, a market development manager is responsible for increasing both profit and volume for a company. As a rule, market development managers are assigned to specific sales territories and become responsible for the sales within those territories. Sometimes, this role implies researching prospects and reaching out to them by phone, email, or in-person.
A typical market development job description emphasizes that a successful market development manager should have a thorough knowledge of a company’s products or services. In addition, these specialists need to have a good understanding of their target audience, customers’ needs, and challenges.
Some of the responsibilities of market development managers may also include reaching out to potential customers, present a company’s products, take orders in-person, follow up with existing customers, and maintain a high level of satisfaction among customers to ensure their retention.
Among the skills that employers seek in market development managers are strong presentation skills. These are vital to enable these specialists to pitch sales to clients effectively. Apart from this, market development managers are expected to have strong negotiation and communication skills.
Sometimes, when sales and marketing strategies are inefficient, market development managers may also be required to assess and adjust them to ensure better outcomes. Often, these managers are also participating in creating marketing materials, managing inventory or stock, and ensure a smooth order process.
A standard market development manager job description also outlines the following duties:
- Achieving revenue goals
- Taking a lead in the development of marketing
- Creating and coordinating presentations
- Implementing strategic development
- Researching prospects and reaching out to them by phone, email, or in-person
- Taking orders in-person
- Following up with existing customers
- Ensuring customer satisfaction and retention