According to an account manager job description, an account manager is someone responsible for managing and maintaining relationships with certain customers. Typically, account managers are not responsible for the day-to-day running and management of a company’s accounts. However, they are in charge of maintaining positive relationships between a company and its existing customers to secure future business.
As a rule, account managers are assigned to a number of specific accounts. Each account manager will typically remain with the same customers throughout the whole time of the customer’s stay with a company. The key goal of an account manager is to establish trusted long-term relationships with assigned customers, understand their needs, find the ways to meet those demands, and, as a result, bring new business to a company.
In a nutshell, sales account managers are expected to develop long-term relationships with customers, ensure satisfaction, and overseeing sales. They are also responsible for addressing clients’ needs and requests, responding to their queries in a timely manner, and delivering top-notch customer experience.
Candidates for this role must possess excellent negotiation and communication skills. They need to be proactive and customer-oriented and have a deep understanding of what a company’s prospects are looking for. Eventually, the performance of a sales account manager should facilitate business growth by establishing successful customer relationships.
Usually, a standard sales account manager job description includes the following duties:
Managing the assigned customer accounts
Establishing, developing, and maintaining positive relationships with a company’s customers
Acting as the main point of contact to address and handle clients’ needs and demands
Driving new business to a company through existing and potential client networks
Responding to customers’ queries, handling conflicts, and offering timely solutions to keep the customer satisfaction level high
Monitoring and coordinating the work of account reps to make sure that sales volumes go up
Reporting on the status of accounts
Setting clear targets for sales accounts that align with a company’s overall goals and make sure those are met
Tracking sales metrics
Identifying growth opportunities and suggesting ways to enhance the performance of a sales team