According to an account manager job description, an account manager is someone responsible for managing and maintaining relationships with certain customers. Typically, account managers are not responsible for the day-to-day running and management of a company’s accounts. However, they are in charge of maintaining positive relationships between a company and its existing customers to secure future business.
As a rule, account managers are assigned to a number of specific accounts. Each account manager will typically remain with the same customers throughout the whole time of the customer’s stay with a company. The key goal of an account manager is to establish trusted long-term relationships with assigned customers, understand their needs, find the ways to meet those demands, and, as a result, bring new business to a company.
In a nutshell, sales account managers are expected to develop long-term relationships with customers, ensure satisfaction, and overseeing sales. They are also responsible for addressing clients’ needs and requests, responding to their queries in a timely manner, and delivering top-notch customer experience.
Candidates for this role must possess excellent negotiation and communication skills. They need to be proactive and customer-oriented and have a deep understanding of what a company’s prospects are looking for. Eventually, the performance of a sales account manager should facilitate business growth by establishing successful customer relationships.
Usually, a standard sales account manager job description includes the following duties:
- Managing the assigned customer accounts.
- Establishing, developing, and maintaining positive relationships with a company’s customers.
- Acting as the main point of contact to address and handle clients’ needs and demands.
- Driving new business to a company through existing and potential client networks.
- Responding to customers’ queries, handling conflicts, and offering timely solutions to keep the customer satisfaction level high.
- Monitoring and coordinating the work of account reps to make sure that sales volumes go up.
- Reporting on the status of accounts.
- Setting clear targets for sales accounts that align with a company’s overall goals and make sure those are met.
- Tracking sales metrics.
- Identifying growth opportunities and suggesting ways to enhance the performance of a sales team.