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Sales Position Titles

Sales Associate

Sales Assistant Job Description, and How to Become One

The sales assistant job description involves being the main link between the company’s products and the customers. A sales assistant usually works in retail businesses, ensuring a smooth shopping experience for clients. A sales assistant is expected to help them choose the best items that suit their needs from lots of options in the store. Overall, the shop assistant has to ensure client satisfaction, always.

What is a sales assistant?

A sales assistant is an essential employee for a company that is serious about growth. Sales assistants are responsible for ensuring that everything is in order. In other words, they make sure that each product is where it’s supposed to be. They are also responsible for guiding customers to locate whatever they want. In simple terms, a sales assistant provides high-class client satisfaction, which makes customers want to buy from the same store again and again.

Who is a sales assistant?

A sales assistant is an individual who possesses a high level of interpersonal skills that allow interacting with customers efficiently, catering to all their needs while doing their shopping. Simultaneously, a sales assistant possesses a significant amount of professionalism that enables them to handle merchandise, restock shelves, set up displays, disseminate product knowledge, etc. In a nutshell, a sales assistant is an individual who can increase the profitability of a business by meeting the customer's needs in a professional and friendly manner.

What does a sales assistant do? 

The roles of a sales assistant vary,  depending on the type of industry one is involved in. Good leadership skills are a must since some sales assistant responsibilities require delegation and teamwork. The major duties in all sectors include the following:


  • Offer assistance to customers to suit their different needs.
  • Ensure that customers locate the products they need in the store.
  • Determine and recommend products that meet the needs of the customer. 
  • Handle customers’ complaints.
  • Aesthetically display products.
  • Arrange the products in an orderly manner to facilitate easy shopping.
  • Ensure stock availability at all times.
  • Make sure that the store is always tidy and clean.
  • Be knowledgeable about all the aspects of the merchandise.
  • Proficiently describe product features, benefits, and variations. 
  • Stay up-to-date with product information, especially new stock. 
  • Provide customers with pricing and product availability. 
  • Meet predetermined sales targets.
  • Head up promotions and sales. 
  • Ensure efficiency of the point-of-sale processes.
  • Interact with customers.
  • Welcome and greet customers in the store.
  • Handle customers’ complaints.
  • Follow the company procedures and policies.

Sales assistant skills 

To provide efficient and effective services to the customer, a sales assistant must have both soft and hard skills. Soft skills involve abilities to interact with customers, subordinates, and management. These sales assistant skills are equally important as hard/technical skills. 

Soft skills are usually not taught at school. They are part of one’s personality, but they can be developed. Technical/hard skills are usually taught at school. They can be easily acquired through learning and interacting with experienced members in the trade.

Hard skills 

  • Basic computer skills, including word editing, spreadsheet, and PowerPoint to record,  interpret, and present data.
  • Retail software skills.
  • Arithmetic and logical skills to record and interpret transactions.
  • Communication and interpersonal skills to deal with customers.
  • Retail sales experience.
  • Sales management and customer service routine knowledge.
  • Basic administration skills to effectively run the shop in the absence of the manager.
  • Proficient in English and other languages for communicating clearly.
  • Active listening skills.
  • Industry expertise.

Soft skills 

  • Problem-solving.
  • Confidence to strengthen the customer’s trust and confidence in the shop.
  • The ability to work schedules and inventory.
  • The ability to organize and prioritize tasks in the work area.
  • Multitasking abilities to handle pressure.
  • The ability to work under pressure and meet deadlines.
  • Time management skills.
  • Persuasive skills.
  • Helpful.
  • Empathic.
  • Friendly.


A company does not need just a sales assistant to flourish, but a sales assistant who has the necessary skills to fulfill their responsibilities. Also, those who want to try the job must ensure that they learn the skills listed in this article to be effective in their work. If you need hot leads for business but are not ready to hire a  sales assistant, just drop us a line, and Belkins experts will help you boost your sales very quickly.