Sales consultants typically meet prospects either at the company’s office or travel to a client’s location. Depending on the company, sales consultants may be dealing with all prospects or be assigned to a specific sales territory.
The key role of a sales consultant is to present a product or service, explain its features, and encourage a prospect to make a purchase by emphasizing the benefits of using a particular product. When necessary, sales consultants may also provide training to show prospects hor to use a company’s products or services. The range of services and products these specialists may be dealing with is quite extensive — from software to electronic or home appliances.
The main responsibilities of a sales consultant are:
- Finding potential clients through cold calling, lead research, and networking to drive sales
- Presenting a company’s products or services to potential buyers
- Recommending customers specific products based on their specific needs and wishes
- Educating prospects about the products, explaining their features and benefits, and showing how to use them when necessary
- Communicating with potential buyers via email, phone, or during a face-to-face meeting
- Establishing positive relationships with existing and potential clients and ensuring a high level of customer satisfaction