A sales strategist performs one of the key roles in the sales operations of each particular company. Besides, people in such positions also perform one of the key roles in business success and growth. That’s why such specialists are in high demand among companies across all industry verticals. But, what exactly do they do?
If you are planning to get a job as a sales strategist, you’ve come to the right place! From this article, you will learn:
- Who is a strategist in a sales department?
- What responsibilities do these specialists perform in the workplace?
- What qualifications and abilities do you need to land such a position?
- How much money can you make in this role?
Let’s move on to help you find the answers!
What Is a Sales Strategist?
In a nutshell, a person in this role is a specialist with a deep understanding of the sales processes, operations, key markets, and trends, who can leverage this knowledge to shape and implement effective strategies that can help their companies generate more sales.
The core mission of specialists on this job is to identify the best ways to engage the company’s existing and potential customers in order to boost sales and revenues.
The core tasks assigned to experts in this role include:
Specialists in this position are expected to research and analyze markets, search for current trends, and collect valuable market insights.
In this role, you will have to createsalesstrategies that can drive higher revenues for your employers.
Strategists are also responsible for setting goals and quotas based on their strategies.
Sales operations improvement
This can involve finding better ways to engage with prospects and customers and assisting marketing and sales teams in meeting their objectives.
Apart from this, the job may require you to find and leverage the best sales tactics, generate new trade ideas, help the company find and enter new markets, etc.
Sales Strategist: Skills and Knowledge Required
In order to land a sales strategist job, one needs to have a thorough understanding of business, sales, and marketing operations. Also, it is crucial to have an in-depth understanding of a wide range of markets, industries, verticals, and brands.
As for the skills, here is a list of the core abilities required for this role:
- Verbal and written communication skills;
- Innovative thinking;
- Research and analytical ability;
- Sales counseling and planning;
- Marketing and sales basics;
- Strategy development;
- Project management;
- Strong interpersonal abilities;
- High level of motivation.
Finally, if you are planning to build a career in this field, you might be wondering how much money you can make.
The national average for this role is $113,995, which is pretty high. However, the pay depends on the company, as well as on your experience level. According to Glassdoor, the sales strategist’s salary can be anything between $40,000 and $168,000.
Lastly, it is also worth mentioning that apart from a pretty high salary, this job also boasts a fairly high growth rate - the growth of this profession was 29%. That is, the demand for such specialists is growing larger every year, and so do the salaries.