Great sales begin with small things…except a unique value proposition is not a small thing. It’s a product of your research, the ability to analyze and explore, and the combined effort of your team. How do you build your unique value proposition? And how many steps do you need to take before your unique value proposition is ready? Find out in this How-To Guide!

High-speed internet may have opened up global opportunities for sales, but those opportunities come with challenges. When you have billions of potential customers, it can be overwhelming knowing where to focus your efforts.

Here we’ll elaborate on ways to generate sales leads – specifically, how business owners can find and generate leads for themselves.
Note that this advice is dedicated to Business leads and all of the following recommendations are based on our B2B marketing experience.