--- title: "Lead Generation Services for Marketing & Creative Agencies" description: "Our ROI-focused B2B lead generation services drive more than $715K in profit for marketing and creative agencies like Born & Bred, X3 Marketing,7 Wonders Cinema, and others." url: "https://belkins.io/industries/agencies" --- # Lead generation for marketing and creative agencies Add 50%+ more qualified leads to your agency’s pipeline We build a consistent flow of marketing agency leads through strategic targeting and multichannel campaigns, qualify them using our proprietary tech stack and manual vetting, and secure appointments with key decision-makers. \* schedule a 30-45-min call with our sales executive ## We’ve helped great marketing agencies generate B2B leads ## Challenges we solve ### The decision-makers in large brands are too tough to reach ### Your small sales teams face constant bandwidth constraints ### Word of mouth can’t keep up with your growth goals anymore ### Your pipeline goes feast-or-famine based on industry cycles ### Severe spam filters and privacy policies are sabotaging your prospecting efforts ### You faced low lead quality and zero ROI with previous vendors Problem > We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach. Sarah Founder & CEO of a digital marketing agency --- Solution > Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically. Alexandra Belkins’ account director Problem > We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach. Sarah Founder & CEO of a digital marketing agency --- Solution > Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically. Alexandra Belkins’ account director Problem > We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach. Sarah Founder & CEO of a digital marketing agency --- Solution > Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically. Alexandra Belkins’ account director Problem > We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach. Sarah Founder & CEO of a digital marketing agency --- Solution > Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically. Alexandra Belkins’ account director Problem > We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach. Sarah Founder & CEO of a digital marketing agency --- Solution > Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically. Alexandra Belkins’ account director Problem > We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach. Sarah Founder & CEO of a digital marketing agency --- Solution > Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically. Alexandra Belkins’ account director ## The lead gen company that outperforms regular vendors Simply generating leads for marketing agencies is not the Belkins way. We’re all about strategic growth, pipeline optimization, and higher close rates for every client. Tailored strategies Pipeline boosting focus Flexible playbooks Effective channel mixes Team alignment Customization and scalability Our approach is all about your business. We analyze your market position, objectives, services, and sales history to craft a personalized outreach plan. Then we enhance it with our decade of expertise working with the marketing industry, applying the best practices tailored to your unique situation. [Learn more about our process](https://belkins.io/belkins-approach) ![video preview](https://belkins.directus.app/assets/ff02a98f-e2dd-4430-ae63-da5593f4c287?fit=inside) For us, quality beats quantity every time. Unlike agencies that flood your calendar with unqualified meetings, we focus on connecting you with genuine decision-makers who actually close. Through deep discovery, manual research, and continuous campaign optimization, you’ll see measurable improvements: - 30% higher appointment rates with minimal no-shows - Up to 50% higher engagement rates across all channels - 15% faster sales cycles We’ve been delivering lead generation for agencies since 2017. This experience has given us battle-tested playbooks that consistently drive results, but we never apply them blindly. Every strategy is adapted to your specific market, buyer behavior, and business goals. We analyze what’s worked in the past campaigns — yours, other vendors’, and ours — then optimize in real time based on engagement data. And when market conditions shift, or your priorities change, we pivot with you. Beyond execution, we provide strategic guidance at every step, helping you build a sustainable client acquisition system that keeps working long after our engagement. We meet your prospects where they are. To connect you directly with marketing decision-makers, our SDR teams run coordinated omnichannel campaigns. Our core outbound channels include: - Cold email outreach - LinkedIn outreach - Cold calling and voicemail Not only does this create a seamless and personalized buyer experience, but it also protects your campaigns against shifts in email sending policies or social media algorithms. Through our trusted partners, we also offer optional services like content creation, CRM integration and consultancy, webinar production and promotion, pay-per-click ads, and search engine optimization. We fit right into your internal team’s workflow with no disruption. Your in-house experts handle data security, compliance, and closing deals, while we bring specialized know-how, scalable solutions, and proven frameworks to accelerate your growth. We plug directly into your existing tech stack, syncing with your CRM, matching your reporting cadence, and aligning KPIs across marketing and sales. Whether your BDR function sits in marketing or sales, we adapt to your structure — not the other way around. The result? A seamless extension of your department that fills your pipeline without adding internal complexity. We tailor our services to match your current goals, delivering support exactly when you need it. Want to start with precise lead research? Let’s do that. Looking for straightforward appointment booking via calls, email, and LinkedIn? We’ve got you covered. Ready to expand into new markets? We’ll craft a custom go-to-market strategy with detailed playbooks, target account lists, and messaging frameworks. As your business grows, we scale with you — from one SDR team to five, from one market to multiple regions — always focused on filling your pipeline with opportunities that actually close. ## What to expect from our collaboration ### Our lead generation results for marketing agencies Company Campaign results and impact Key challenge resolved 690 appointments in total Global growth required proactive outreach beyond the existing referral network [Read the case study](https://belkins.io/case-studies/lead-generation-for-video-production-company) 3 closed deals in 5 months Extended SaaS sales cycles and intense market competition [Read the case study](https://belkins.io/case-studies/less-is-more-how-laser-focused-outreach-yielded-major-deals-for-a-saas-seo-agency) 22 pending deals Need for multiple leads in a narrow niche in a highly competitive market [Read the case study](https://belkins.io/case-studies/lead-generation-for-digital-marketing-agency) 77 appointments scheduled in 12 months Confidential client work made traditional lead generation impossible [Read the case study](https://belkins.io/case-studies/lead-generation-for-consumer-trends-research-company) 20 deals won in 2 years Assistance with pre-sales heavy lifting for a lean team [Read the case study](https://belkins.io/case-studies/lead-generation-for-brand-agency) 54 appointments booked in 5 months Need for a consistent flow of qualified leads in a narrow niche of a highly competitive market [Read the case study](https://belkins.io/case-studies/lead-generation-for-enterprise-digital-marketing-agency) $60,000 in deals withing 3 months Launching their first outbound campaign without internal expertise or proven playbooks [Read the case study](https://belkins.io/case-studies/lead-generation-for-video-production-agency) +150 other creative agencies ### Improved KPIs that matter to your business As we run the agency ourselves, we know this realm from the inside. This is why marketing and creative agencies are among the most successful clients we support, achieving an average boost of 50% to net new annual revenue. Our omnichannel campaigns become more effective as they progress, allowing us to scale efforts and deliver even greater results. Other average marketing outcomes for this sector: - Up to 50% higher campaign engagement rates - 20–25% improvement in lead-to-client conversion - 15–20% lower cost per appointment ### Our process from start to growth Our clients from the marketing industry usually see meaningful results within the first 30–90 days. But the true compound gains come from long-term strategy refinement, informed by real-world buyer behavior. You’ll see results early — and have full flexibility to pause or pivot. --- Strategic planning and kickoff --- Pilot campaigns and optimization --- Scaling and process documentation --- Engagement expansion or transition --- - 1-14 days #### Strategic planning and kickoff --- Goal Develop a comprehensive strategy that balances quick wins with long-term momentum by refining lead qualification, optimizing target profiles, testing buyer-centric approaches, and integrating impactful channels and technologies. - Month 1–3 #### Pilot campaigns and optimization --- Goal Define the best go-to-market strategy for target segments, ensure high-quality lead flow, optimize conversion rates, align with the sales journey, and adapt strategies to maximize impact and growth opportunities. - Month 3–9 #### Scaling and process documentation --- Goal Refine buyer journey insights, explore new opportunities and channels, test scalable approaches, document results, and ensure alignment with sales performance and CRM data. - Month 9-12 #### Engagement expansion or transition --- Goal We expand collaboration by planning new strategies, adding channels, and optimizing resources. If you decide to part ways, we hand off the project by transferring knowledge, tools, and campaign control. Stage 1 ### A peek inside our collaboration Opportunity and market analysis Manual lead sourcing and qualification Hand-crafted templates and scripts Transparent reporting Proactive and open communication #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieving your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll receive this roadmap even before we sign on the dotted line. - ![Competency mapping](https://belkins.directus.app/assets/ae46f458-47a5-48ee-a1f7-7c2729438777?fit=inside&format=webp) Competency mapping - ![Total addressable market calculation](https://belkins.directus.app/assets/f1639d8c-ecf3-4b82-b3e7-a1b82e19ee5e?fit=inside&format=webp) Total addressable market calculation - ![Ideal Customer Profile Refinement](https://belkins.directus.app/assets/863acff2-21a0-4159-a366-c4822a75a537?fit=inside&format=webp) Ideal Customer Profile Refinement - ![Sales & Marketing Channel Mapping](https://belkins.directus.app/assets/3bf7c828-08a9-4d52-b821-1cdc2adf08c3?fit=inside&format=webp) Sales & Marketing Channel Mapping - ![Quick Wins We Can Achieve With Selected Channels](https://belkins.directus.app/assets/3ac0d721-4c35-4eba-9c33-e44268358aba?fit=inside&format=webp) Quick Wins We Can Achieve With Selected Channels #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieving your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll receive this roadmap even before we sign on the dotted line. #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieving your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll receive this roadmap even before we sign on the dotted line. #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieving your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll receive this roadmap even before we sign on the dotted line. #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieving your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll receive this roadmap even before we sign on the dotted line. ### High-impact talent #### A proven knowledge of the advertising and marketing industry We don’t hire based on location — we prioritize skills, experience, and credentials. We hire across the U.S. and internationally to access the top 1.% of talent with relevant education in sales, marketing, and business development who can meet our high standards. Over 20% of our delivery team has experience in lead generation for digital marketing, advertising, and design agencies, as well as for SEO agencies, PPC providers, and video production studios. We assign account directors, project managers, and SDRs who have worked on similar projects, ensuring they can implement the industry’s best practices. #### Dedicated professionals in charge of every step Every client gets a dedicated team of specialists, each handling a key part of the lead generation process: - [Account manager](https://belkins.io/account-manager-approach) - [Sales development representative](https://belkins.io/sdr-approach) (1-2 per project) - [Lead researcher](https://belkins.io/research-approach) (1-4 per project) - [Sales copywriter](https://belkins.io/content-approach) (1-2 per project) - [Email deliverability and tech specialist](https://belkins.io/deliverability-approach) For larger-scale projects, we also collaborate with trusted partner agencies and in-house experts to create a Dedicated Center of Excellence, covering SEO, events, content marketing, partnerships, pay-per-click ads, and more. ## Top-tier tools at no extra cost Save up to $10,000 annually on premium lead generation and marketing tools — all included in our retainer. Plus, when we couldn’t find the right tools on the market, we developed our own software so you get the best tech without the extra hassle or costs. ### Our tech partners ### Proprietary tools Folderly AI-driven SaaS platform for email deliverability Charge Chrome extension for bulk outreach via Outlook Frostbite Intuitive and charge-free email outreach tool ## The top lead generation experts for creative agencies in the USA We’ve earned recognition for our exceptional services, delivery capabilities, and positive work culture. Explore our accolades and discover how we help businesses like yours grow. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews [See all awards](https://belkins.io/awards) ## Testimonials from marketing agencies [Discover more reviews](https://belkins.io/testimonials) > “Anyone in the new business world knows how hard it is to get that initial conversation scheduled. It’s always a struggle—there are never enough leads and definitely never enough appointments. > That’s one of the big things we were looking for when we came to Belkins. We didn’t know how they were going to find the right people for us to talk to. It’s difficult for people who don’t understand our business to help us have the conversations we need to find new partners and clients. > But we’ve been really impressed with the quality.” Justin Sanders VP of Strategy at BlueModus > “Our biggest challenge when trying to acquire new clients would definitely just be finding the right clients to speak to. What we sell is a large commitment — brands need a ton of content for it to make sense for them — so really finding the most ideal prospects. > We really do have a small team \[...\] of four or five individuals that are out there prospecting, when typically SDR teams range from 15 to 25 reps. We just don’t have the bandwidth to be able to have them in-house. > Belkins has helped our team get into a lot of introductions. They’ve driven 37 meetings for us, and we have a lot of opportunities that are in the pipeline.” Dylan Ix Client Partner Development Manager at Shuttlerock ## Lead generation pricing tailored to your goals Typical starter package for marketing agencies: from $5,000 1,500 leads/month 3 outreach channels 100 guaranteed appts/year We’ll calculate your custom proposal based on: - Your company size - Your total addressable market and the number of ideal customer groups - Your revenue and deal velocity goals - Your digital footprint and the variety of marketing and sales-enablement content - The channels you’ll be required to include in your plan What’s included in all packages: - Full sales audit and strategy mapping - Total addressable market calculation and buyer profile mapping - Transparent reports available 24/7 - Sales copywriting - Meetings booking - No-show recovery - Continuous refinement, data-driven fixes, and tech support ## Full-spectrum lead generation for marketing agency Outbound appointment setting Inbound lead generation Complementary services ### Outbound appointment setting Our basic appointment setting for agencies includes these top-performing channels: Cold email outreach - Lead list building - Email domain deployment - Deliverability infrastructure setup - Message A/B testing - 3- to 10-touch sequences - Response handling and follow-ups LinkedIn outreach - LinkedIn profile setup and optimization - Content development and posting - 100–500 connection requests per month - 150–200 daily activities from account - Messaging sequences of 3–10 touches - Webinar and event support Cold calling - Tailored scripts - Objection-handling and recalling protocols - 2–3 reaching attempts - Voicemail messages - Native and non-native speakers available - Multi-line calling Additional follow-up channels - Intent-based calling - Messengers (WhatsApp and SMS) Outbound appointment setting - Lead list building - Email domain deployment - Deliverability infrastructure setup - Message A/B testing - 3- to 10-touch sequences - Response handling and follow-ups - LinkedIn profile setup and optimization - Content development and posting - 100–500 connection requests per month - 150–200 daily activities from account - Messaging sequences of 3–10 touches - Webinar and event support - Tailored scripts - Objection-handling and recalling protocols - 2–3 reaching attempts - Voicemail messages - Native and non-native speakers available - Multi-line calling Outbound appointment setting - Lead list building - Email domain deployment - Deliverability infrastructure setup - Message A/B testing - 3- to 10-touch sequences - Response handling and follow-ups - LinkedIn profile setup and optimization - Content development and posting - 100–500 connection requests per month - 150–200 daily activities from account - Messaging sequences of 3–10 touches - Webinar and event support - Tailored scripts - Objection-handling and recalling protocols - 2–3 reaching attempts - Voicemail messages - Native and non-native speakers available - Multi-line calling ## Belkins — your partner in building a scalable agency sales pipeline Your client acquisition will perform better with us.