--- title: "B2B Healthcare Lead Generation Services | Medical Sales Leads" description: "Our ROI-focused B2B lead generation services drive an average deal size of $100,000 for healthcare companies like YorkTest, GoHealth, OTH, and more." url: "https://belkins.io/industries/healthcare" --- # #1 healthcare lead generation agency Add 50%+ more healthcare sales leads to your pipeline We deliver a consistent flow of qualified healthcare leads through a smart mix of digital channels and multitouch engagement, doubling the scheduled appointments with decision-makers. \* schedule a 30-45-min call with our sales executive ## We helped great healthcare brands generate B2B leads ## Challenges we solve ### Too much effort on the wrong lead sources ### Finding decision-makers within big companies ### Meeting aggressive sales targets quickly ### Losing deals due to limited internal resources ### Wasting budget on low-performing campaigns ### Data privacy makes outsourcing challenging ### Losing lead engagement after initial interest Problem > There's been a lot of logistics around traditional channels, a lot of invested time and effort. Still, we haven’t produced a lot of leads. I understand that attending an event and having a few follow-ups is not enough. But we haven't cracked the code for choosing the right lead sources. Keith VP of growth marketing at an AI-powered health solutions company --- Solution > The top-performing channel formula differs for each B2B healthcare company, so there's no one-size-fits-all. We test traditional and digital channels, analyze how your potential customers prefer to be contacted, and your outreach history to create a customized aligned-channel strategy that works specifically for your case — and I’m talking up to 50%+ pipeline growth in the first year. Alex Belkins’ managing director Problem > There's been a lot of logistics around traditional channels, a lot of invested time and effort. Still, we haven’t produced a lot of leads. I understand that attending an event and having a few follow-ups is not enough. But we haven't cracked the code for choosing the right lead sources. Keith VP of growth marketing at an AI-powered health solutions company --- Solution > The top-performing channel formula differs for each B2B healthcare company, so there's no one-size-fits-all. We test traditional and digital channels, analyze how your potential customers prefer to be contacted, and your outreach history to create a customized aligned-channel strategy that works specifically for your case — and I’m talking up to 50%+ pipeline growth in the first year. Alex Belkins’ managing director Problem > There's been a lot of logistics around traditional channels, a lot of invested time and effort. Still, we haven’t produced a lot of leads. I understand that attending an event and having a few follow-ups is not enough. But we haven't cracked the code for choosing the right lead sources. Keith VP of growth marketing at an AI-powered health solutions company --- Solution > The top-performing channel formula differs for each B2B healthcare company, so there's no one-size-fits-all. We test traditional and digital channels, analyze how your potential customers prefer to be contacted, and your outreach history to create a customized aligned-channel strategy that works specifically for your case — and I’m talking up to 50%+ pipeline growth in the first year. Alex Belkins’ managing director Problem > There's been a lot of logistics around traditional channels, a lot of invested time and effort. Still, we haven’t produced a lot of leads. I understand that attending an event and having a few follow-ups is not enough. But we haven't cracked the code for choosing the right lead sources. Keith VP of growth marketing at an AI-powered health solutions company --- Solution > The top-performing channel formula differs for each B2B healthcare company, so there's no one-size-fits-all. We test traditional and digital channels, analyze how your potential customers prefer to be contacted, and your outreach history to create a customized aligned-channel strategy that works specifically for your case — and I’m talking up to 50%+ pipeline growth in the first year. Alex Belkins’ managing director Problem > There's been a lot of logistics around traditional channels, a lot of invested time and effort. Still, we haven’t produced a lot of leads. I understand that attending an event and having a few follow-ups is not enough. But we haven't cracked the code for choosing the right lead sources. Keith VP of growth marketing at an AI-powered health solutions company --- Solution > The top-performing channel formula differs for each B2B healthcare company, so there's no one-size-fits-all. We test traditional and digital channels, analyze how your potential customers prefer to be contacted, and your outreach history to create a customized aligned-channel strategy that works specifically for your case — and I’m talking up to 50%+ pipeline growth in the first year. Alex Belkins’ managing director Problem > There's been a lot of logistics around traditional channels, a lot of invested time and effort. Still, we haven’t produced a lot of leads. I understand that attending an event and having a few follow-ups is not enough. But we haven't cracked the code for choosing the right lead sources. Keith VP of growth marketing at an AI-powered health solutions company --- Solution > The top-performing channel formula differs for each B2B healthcare company, so there's no one-size-fits-all. We test traditional and digital channels, analyze how your potential customers prefer to be contacted, and your outreach history to create a customized aligned-channel strategy that works specifically for your case — and I’m talking up to 50%+ pipeline growth in the first year. Alex Belkins’ managing director Problem > There's been a lot of logistics around traditional channels, a lot of invested time and effort. Still, we haven’t produced a lot of leads. I understand that attending an event and having a few follow-ups is not enough. But we haven't cracked the code for choosing the right lead sources. Keith VP of growth marketing at an AI-powered health solutions company --- Solution > The top-performing channel formula differs for each B2B healthcare company, so there's no one-size-fits-all. We test traditional and digital channels, analyze how your potential customers prefer to be contacted, and your outreach history to create a customized aligned-channel strategy that works specifically for your case — and I’m talking up to 50%+ pipeline growth in the first year. Alex Belkins’ managing director ## Lead generation agency that delivers long-term growth Choosing Belkins offers more than just a lead list; we guarantee each lead is sales ready and focus on consistently boosting your deal closure rate. Tailored strategies Pipeline-boosting focus Flexible playbooks Effective channel mixes Team alignment Customization and scalability Our approach is guided by your business. We thoroughly analyze your market, objectives, product nuances, and sales history to develop a customized omnichannel strategy to engage and convert healthcare decision-makers into clients. [Learn more about our process](https://belkins.io/belkins-approach) ![video preview](https://belkins.directus.app/assets/ff02a98f-e2dd-4430-ae63-da5593f4c287?fit=inside) Our standard for a qualified healthcare sales lead is high. Unlike other medical lead generation agencies that try to sell you dead-end leads, we deliver pre-vetted prospects who have shown explicit interest and confirmed decision-making authority. With our dedicated collaboration, in-depth client research, and careful qualification, you'll get: - Higher appointment rates with fewer no-shows - Significant growth in deal closures - Multitouch engagement with qualified leads - Shortened time from first outreach to conversion - Reduced customer acquisition costs Since 2017, we’ve been partnering with B2B healthcare companies to drive lead generation. Our experience across various medical subindustries, including pharmaceutical, hospital, healthtech, and health insurance companies, has equipped us with strategies that align with each company's specific needs and goals. We customize our playbooks to fit your market conditions and adjust as your goals evolve. By analyzing your past performance, we identify successful tactics and areas for improvement, ensuring that every strategy is seamlessly integrated with your marketing and sales efforts. That’s the only way to build a reliable client acquisition system that fuels sales growth. We tackle the buying committee from different angles. - LinkedIn outreach - Cold calling and voicemail But we don’t stop at simply booking meetings. Through our trusted partners, we also offer services like: - Content creation for live events - Webinar preparation - Pay-per-click ads - Search engine optimization Our collaboration is an extension of your in-house team. Not a replacement. Our experts bring specialized strategies, outreach solutions, and proven frameworks to accelerate your pipeline growth, documenting all the steps so that your team gets a proven methodology after our cooperation ends. To ensure your marketing or sales teams continue controlling appointment setting, we integrate with your CRMs, align key metrics, and foster cross-functional collaboration. From refining outbound strategies to syncing with customer-facing teams, our process is transparent. We’ll create an adaptable go-to-market strategy tailored to your lead gen goals. As your business grows, we evolve to meet your changing needs. You’ll always have options to: - Add extra services like webinar organization or sales enablement as your needs expand - Expand team to scale appointments - Get in front of new prospects from new markets ## What to expect from our collaboration ### Our lead generation results for healthcare companies Company Campaign results and impact Key challenge resolved ![GE Healthcare logotype](https://belkins.directus.app/assets/75ec6104-29b9-4678-b34f-a50d30472c54?fit=inside&format=webp) 135 in-person meetings in 7 months Discovering opportunities with net new accounts during industry events [Read the case study](https://belkins.io/case-studies/lead-generation-for-a-medical-technology-company) ![Yorktest logotype](https://belkins.directus.app/assets/a0dedde5-6e7d-4607-b803-12a9a547c9a7?fit=inside&format=webp) 5 appointments booked per month Expanding market reach from the U.K. only to the U.S. [Read the case study](https://belkins.io/case-studies/lead-generation-for-food-intolerance-health-testing-company) ![Mindstrong logotype](https://belkins.directus.app/assets/782d263e-69cf-410d-96c6-6be60fd62dee?fit=inside&format=webp) 34 qualified appointments in 2 months Accelerating sales cycles in their first B2B campaign with limited resources [Read the case study](https://belkins.io/case-studies/results-of-strategic-outreach-for-a-mental-health-app-provider) ![GoHealth logotype](https://belkins.directus.app/assets/408ca9ac-2494-4f9c-a24a-9b6ed6e2f06e?fit=inside&format=webp) 570+ qualified appointments in 2 years Building a strong pipeline and scaling appointments across 9 states [Read the case study](https://belkins.io/case-studies/lead-generation-for-urgent-care-clinic-network) ![OTH.io logotype](https://belkins.directus.app/assets/51c3eba1-a961-42ce-9c55-f62f14f65d95?fit=inside&format=webp) 116 qualified appointments in 4 months Filling their pipeline with high-quality prospects and streamlining sales [Read the case study](https://belkins.io/case-studies/lead-generation-for-remote-patient-monitoring-platform) ![BioSistematika logotype](https://belkins.directus.app/assets/a51191b3-f448-4da7-bad1-6312b6ba3814?fit=inside&format=webp) 35 appointments booked in 5 months Finding a new B2B lead gen strategy after COVID-19 canceled in-person events [Read the case study](https://belkins.io/case-studies/lead-generation-for-laboratory-software-developer) ![Grafi logotype](https://belkins.directus.app/assets/9a330701-1d35-4391-a03b-0d503f561ade?fit=inside&format=webp) 80 qualified appointments in 7 months Reengaging prospects and defining ICP while a product is still in development [Read the case study](https://belkins.io/case-studies/lead-generation-for-ai-healthcare-content-generator) ![NDA](https://belkins.directus.app/assets/3d8df7e3-b011-44fb-840e-5b825297094c?fit=inside&format=webp) 45 qualified appointments in 5 months Expanding into a new market and delivering the value of unique and disruptive product technologies Ask us more on a call +97 other medical companies ### Improved KPIs that matter to your business B2B healthcare companies are among our most successful clients. Our team consistently achieves an average of 15 new meetings booked every month and 113% of campaign KPIs. We offer precise estimations, starting with an assessment of your current marketing and sales, analyzing your ICP/TAM, and reviewing sales metrics to define the cost of opportunities, project pipeline, and shed light on quick wins combining available channels. Other average marketing outcomes for B2B healthcare companies include: - 15% appointment-to-close rate - 10%–20% lower customer acquisition costs - 35% year-over-year revenue growth ### Our process from start to growth While a longer collaboration allows us to optimize processes and build momentum over time, you’ll start seeing tangible outcomes within the first 90 days. Each month adds more traction as we refine strategies and accumulate insights — but you can alter or stop collaboration any time after the trial. --- Strategic planning and kickoff --- Test campaigns and optimization --- Scaling and process documentation --- Engagement expansion or transition --- - 1-14 days #### Strategic planning and kickoff --- Goal Build a well-rounded strategy that combines immediate results with sustainable growth by improving lead qualification criteria, fine-tuning target profiles, experimenting with buyer-focused tactics, and leveraging powerful channels for maximum impact. - Month 1–3 #### Test campaigns and optimization --- Goal Develop an effective go-to-market strategy for target segments, drive high-quality lead flow, optimize conversions, align with the sales journey, and adapt initial strategies to maximize prolonged growth. - Month 3–9 #### Scaling and process documentation --- Goal Use buyer journey insights to define new underused channels, test strategies for long-term growth, track campaign performance, and align with sales and CRM data. - Month 9-12 #### Engagement expansion or transition --- Goal Foster collaboration by developing new strategies, adding channels, and optimizing resources. If you choose to terminate our collaboration, we hand off the project by transferring knowledge, tools, and full campaign control. Stage 1 ### A peek inside our collaboration Opportunity and market analysis Manual lead sourcing and qualification Hand-crafted templates and scripts Transparent reporting Proactive and open communication #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieve your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll get this road map even before we formalize our partnership. - ![Competency mapping](https://belkins.directus.app/assets/8c5f555f-5d1d-4ade-a797-b792f9231218?fit=inside&format=webp) Competency mapping - ![Total addressable market calculation](https://belkins.directus.app/assets/f1639d8c-ecf3-4b82-b3e7-a1b82e19ee5e?fit=inside&format=webp) Total addressable market calculation - ![Ideal Customer Profile Refinement](https://belkins.directus.app/assets/863acff2-21a0-4159-a366-c4822a75a537?fit=inside&format=webp) Ideal Customer Profile Refinement - ![Sales & Marketing Channel Mapping](https://belkins.directus.app/assets/3bf7c828-08a9-4d52-b821-1cdc2adf08c3?fit=inside&format=webp) Sales & Marketing Channel Mapping - ![Quick Wins We Can Achieve With Selected Channels](https://belkins.directus.app/assets/3ac0d721-4c35-4eba-9c33-e44268358aba?fit=inside&format=webp) Quick Wins We Can Achieve With Selected Channels #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieve your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll get this road map even before we formalize our partnership. #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieve your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll get this road map even before we formalize our partnership. #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieve your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll get this road map even before we formalize our partnership. #### Opportunity and market analysis We uncover the most profitable opportunities and create a clear road map to achieve your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll get this road map even before we formalize our partnership. ### High-impact talent ![Belkins' professionals with expertise in B2B healthcare](https://belkins.directus.app/assets/e101938b-9a44-4edb-8b26-01c1add51d4d?fit=inside&format=webp) #### A proven track record and knowledge in healthcare lead gen We hire across the U.S. and internationally to access the top 0.1% of talent who can meet our high standards, and that’s why our average campaign satisfaction rate for healthcare is 98%. Since our teams are located in various regions, we cover all time zones. With B2B healthcare lead generation as our core expertise, over 45% of our delivery team has experience working with medical companies and related subindustries. We assign a dedicated account manager and SDRs who have relevant project experience, guaranteeing they are familiar with the industry’s best practices. ![Dedicated team responsible for healthcare projects](https://belkins.directus.app/assets/a7520b34-5cda-4fff-b7ff-49cb208e2492?fit=inside&format=webp) #### Dedicated professionals in charge of every step Every client benefits from a dedicated team of specialists, each responsible for a crucial part of the lead generation process: - [Account manager](https://belkins.io/account-manager-approach) - [Sales development representative](https://belkins.io/sdr-approach) (1-2 per project) - [Lead researcher](https://belkins.io/research-approach) (1–4 per project) - [Sales copywriter](https://belkins.io/content-approach) (1–2 per project) - [Email deliverability and tech specialist](https://belkins.io/deliverability-approach) For larger projects, we collaborate with trusted partner agencies and in-house experts to establish a Dedicated Center of Excellence that encompasses SEO, events, content marketing, partnerships, pay-per-click ads, and more. ## Top-tier tools at no extra cost Save up to $10,000 annually on premium lead generation and marketing tools — all included in our retainer. Plus, when we couldn’t find the right tools on the market, we developed our own software so you get the best tech without the extra hassle or costs. ### Our tech partners ### Proprietary tools Folderly AI-driven SaaS platform for email deliverability Charge Chrome extension for bulk outreach via Outlook Frostbite Intuitive and charge-free email outreach tool ## A top healthcare lead generation company in the USA Numerous awards in the B2B sales and marketing industry demonstrate our commitment to outstanding service, delivery, and a positive work environment. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews [See all awards](https://belkins.io/awards) ## Testimonials from healthcare clients [Discover more reviews](https://belkins.io/testimonials) > “We've been able to significantly increase the number of weekly meetings our reps are having. We've also been able to get responses from clients that we could not get previously simply probably because our reps were not as persistent as the Belkins’. > In our current campaign focusing on colleges and schools … We have closed our largest school actually this week that has upwards of 20,000 students, so it's definitely actually the largest in the current campaign. It's \[the\] largest college we've partnered with to date.” Emily Gilman Director of business development at GoHealth > “We have an enormous increase in our pipeline and value of a pipeline in a very short time span. The first 2 months were spectacular — 200 meetings that all led to different level of context and good pipeline opportunities. Belkins has a very smooth operation going with the model that is implementable, so they rolled it out. > We have had uncountable numbers of meetings; I cannot even begin to count them. Belkins achieved a lead conversion rate in the German market in excess of 30%, in the Scandinavian market of 30%, and in the U.K. market of around 12% to 15%.” Henrik Ledgaard Ibsen CEO at OpenTeleHealth ## Lead generation pricing tailored to your goals Typical starter package for B2B healthcare companies: from $5,000 1,500 leads/month 3 outreach channels 100 guaranteed appts/year We’ll calculate your custom proposal based on: - Your company size - Your total addressable market and the number of ideal customer groups - Your revenue and deal velocity goals - Your digital footprint and the variety of marketing and sales-enablement content - The channels you’ll be required to include in your plan What’s included in all packages: - Full sales audit and strategy mapping - Total addressable market calculation and buyer profile mapping - Transparent reports available 24/7 - Sales copywriting - Meetings booking - No-show recovery - Continuous refinement, data-driven fixes, and tech support ## Full-spectrum lead generation services for B2B healthcare Outbound appointment setting Inbound lead generation Complementary services ### Outbound appointment setting Our basic appointment setting for healthcare clients includes these top-performing channels: Cold email outreach - Lead list building - Email domain deployment - Deliverability infrastructure setup - Message A/B testing - 3- to 10-touch sequences - Response handling and follow-ups LinkedIn outreach - LinkedIn profile setup and optimization - Content development and posting - 100–500 connection requests per month - 150–200 daily activities from account - Messaging sequences of 3–10 touches - Webinar and event support Cold calling - Tailored scripts - Objection-handling and recalling protocols - 2–3 reaching attempts - Voicemail messages - Native and non-native speakers available - Multi-line calling Additional follow-up channels - Intent-based calling - Messengers (WhatsApp and SMS) Outbound appointment setting - Lead list building - Email domain deployment - Deliverability infrastructure setup - Message A/B testing - 3- to 10-touch sequences - Response handling and follow-ups - LinkedIn profile setup and optimization - Content development and posting - 100–500 connection requests per month - 150–200 daily activities from account - Messaging sequences of 3–10 touches - Webinar and event support - Tailored scripts - Objection-handling and recalling protocols - 2–3 reaching attempts - Voicemail messages - Native and non-native speakers available - Multi-line calling Outbound appointment setting - Lead list building - Email domain deployment - Deliverability infrastructure setup - Message A/B testing - 3- to 10-touch sequences - Response handling and follow-ups - LinkedIn profile setup and optimization - Content development and posting - 100–500 connection requests per month - 150–200 daily activities from account - Messaging sequences of 3–10 touches - Webinar and event support - Tailored scripts - Objection-handling and recalling protocols - 2–3 reaching attempts - Voicemail messages - Native and non-native speakers available - Multi-line calling ## Belkins — your partner in building a scalable healthcare sales pipeline Your marketing and sales will perform better with us.