--- title: "Business Growth Podcast | Belkins" description: "Want to grow your business? Explore the success tips and tricks from real practitioners with Belkins. Enjoy!" url: "https://belkins.io/podcasts" --- # Belkins Podcast Less surface-level theory and more strategic insights for B2B leaders. We cover what’s working right now to boost revenue and client acquisition, as well as surprising insights for personal and professional growth. Listen on: [YouTube](https://www.youtube.com/@BelkinsPodcast) [Simplecast](https://belkins-podcasts.simplecast.com/episodes) [Spotify](https://open.spotify.com/show/2H4KrLazYAv3FytVasgxel?si=c091979debff4987&nd=1) [Apple Podcasts](https://podcasts.apple.com/us/podcast/belkins-growth-podcast/id1485224953) [New](https://www.youtube.com/watch?v=-2PItawmGiQ) 10 Years of Building an Agency: The Lessons Nobody Sees | Belkins Podcast Episode #24 In this special in-person episode, Michael sits down with Belkins Managing Director Alex Sribnyi to talk about what actually happens behind the scenes of B2B lead generation: why some agency-client relationships work, why others fall apart, what companies often misunderstand about outbound, and how the role of an SDR is changing. Alex has spent more than 10 years in the industry, managed hundreds of SDRs and Account Managers, and worked across thousands of B2B client strategies. So this conversation goes well beyond theory. 12 Aug 2026 1h 16 min [Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR) | Belkins Podcast Episode #23](https://www.youtube.com/watch?v=lT-mAjxfXrg) What does it take to build a brand in B2B that people actually talk about? Udi Ledergor has a word for it. Courage. He was employee #13 at Gong. The first, and for a long time, only marketer. He joined when nobody had heard of them, with 11 paying customers and zero brand presence. By the time he stepped back, Gong was doing $300M ARR, had five of the Fortune 10 as clients, and had become one of the most recognisable names in B2B. 10 Apr 2026 1h 27m [Belkins Founders Open Up: Confronting Mistakes, Wins, and Regrets | Belkins Podcast Episode #21](https://youtu.be/oI_Nrd5LVsk) For 10 years, Belkins’ founders never sat down on camera to talk honestly about what building this company has really cost them. To close out the year, Michael and Vlad finally sit down — in person — to break the silence. This special episode isn’t about “how we scaled an agency.” It’s about what happens to two people when they spend a decade in hardcore mode: carrying a 300-person team, making painful decisions, holding impossible targets, and trying not to lose themselves (or each other) in the process. 31 Dec 2025 1h 22m [Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20](https://youtu.be/M_VbdXIKmtA?si=Pkt9dH8KkTgGUr4R) For the first time, RevOps isn’t a background function — it’s shaping how companies grow, scale, and make decisions. Revenue teams are dealing with more tools, more data, more automation - and more pressure - than ever before. Growth isn’t just about selling better anymore. It’s about how the entire revenue engine actually works. In this episode of the Belkins Podcast, Michael Maximoff sits down with Jen Igartua, Founder & CEO of Go Nimbly, to unpack what’s really happening inside modern revenue organizations — and why RevOps is suddenly at the center of it all. 22 Dec 2025 1h 27m [Why Companies Force AI: Zapier’s CEO Wade Foster Explains | Belkins Podcast Episode #19](https://youtu.be/rOHC5RtYleU) Behind every well-known tech company is a leader navigating pressure, uncertainty, and constant change. That’s what makes this conversation with Wade Foster (Co-Founder and CEO of Zapier) stand out. Wade doesn’t show up with clichés or polished CEO lines. He talks about the decisions that actually shape a $5B company: how he manages his time, how he thinks about hiring and org structure, what AI really means for Zapier, and why leadership gets harder — not easier — as the company scales. This is one of those episodes you watch if you care about real leadership, decision-making under pressure, and what it takes to build a product people depend on every day. It’s grounded, tactical, and surprisingly honest. 01 Dec 2025 1h 20m [What Marketers Lost When AI Took Over | Belkins Podcast Episode #18](https://youtu.be/cFHpZUB5JXsv) AI has changed how B2B marketers work, and how they connect. In this episode, Dr. Amy Cook, Co-Founder and CMO at Fullcast, joins Michael to explore what happens when automation starts replacing authenticity, and how today’s most effective marketers are rebuilding the human side of their craft. Her framework is simple: use AI for knowledge. Leave relationships to humans. Amy brings an unusual perspective to this conversation. She has a PhD in organizational rhetoric (how companies actually persuade people), ran her own agency for 15 years, and spent her early career as a professional violinist performing with the Osmond family. Join us, as we explore where AI actually makes marketers better versus where it destroys the trust that drives revenue. 05 Nov 2025 1h 21m [The End of BDRs: Salesloft CRO Explains Why | Belkins Podcast Episode #17](https://youtu.be/5R1wetF395w) Should you hire BDRs or go full-cycle? Mark Niemiec, CRO of Salesloft, thinks the BDR role was a product of cheap VC money, and it might not survive past 2026. At Salesloft, they’ve already made the switch, and the numbers are hard to ignore: AE-generated pipeline converts 3–4x better. With billions of sales data points and 5,000+ customers behind him, Mark talks about why companies are cutting BDR teams, what “revenue orchestration” really means, how AI account planning works, and why most cold pitches to CROs flop. 15 Sep 2025 1h 15m [HubSpot Elite Partner Secrets: How We Reached the Top 1% | Belkins Podcast Episode #16](https://youtu.be/8iDdjRHR_eg) Only 1% of HubSpot's 6,500+ partners ever reach elite status. So what do the top 1% do differently? Brendan Walsh built his agency into that exclusive group, but the path had its challenges. In this first-ever Belkins episode recorded live, Michael and Brendan discuss the hardest lessons, biggest mistakes, and key decisions that turned Mole Street into a successful agency. 18 Aug 2025 1h 17m [From SEO to GEO: How G2 Is Redefining Their Growth Strategy | Belkins Podcast Episode #15](https://youtu.be/BrjPGHNLkBY) Building software today? Easy. But standing out in a saturated SaaS market is a whole different game. Godard Abel—Co-Founder and CEO of G2—breaks down how G2 thrives amidst the AI explosion shaking up B2B software. Godard reveals G2's shift from traditional SEO to "Generative Engine Optimization" as buyers use ChatGPT to research software. He shares why AI categories are booming while traditional SaaS struggles, and G2's strategy for partnering with AI platforms. 21 Jul 2025 1h 23m [ZoomInfo’s CRO: The #1 Mistake That Kills Sales Teams in a Downturn | Belkins Podcast Episode #14](https://youtu.be/_9DMvFIeG6I) When the market crashes, do you hold the line or ease up? In this episode, ZoomInfo’s CRO James Roth shares what it really takes to lead a high-performing sales team through uncertainty. From pushing AI-powered insights to reps in real time, to building culture without giving anyone a way out—this is a raw, tactical look at leadership under pressure. You’ll hear hard-earned lessons on quotas, trust, discipline, and the systems that keep performance high when everything else feels shaky. 23 May 2025 1h 11m [Why Sales Teams Are Going Back to Cold Calling with Colin Specter | Belkins Podcast Episode #13](https://www.youtube.com/watch?v=cdwZeKKEH7U) Cold calling is making a comeback. Enterprise sales has changed. And taking prospects to the World Series might just be the smartest move in sales. In this episode, Colin Specter, VP of Sales at Orum, breaks down how he helped scale a bootstrapped startup into a Series B+ sales powerhouse—and why relationship-driven sales is more important than ever. 06 Feb 2025 1h 25m [Scale Without Losing Customers: Peter Caputa’s Proven System](https://www.youtube.com/watch?v=k7t2hzgzjh8) Peter Caputa, CEO of Databox and the creator of HubSpot’s partner program, joins Michael Maximoff for an honest, insightful conversation on SaaS growth and marketing. From the decline of traditional inbound to the rise of hybrid strategies, Peter shares how businesses can use data effectively, lead with impact, and optimize ad spend with real-time insights. Stay tuned for his bold predictions on the future of marketing. 09 Jan 2025 1h [Bruno Estrella Reveals How Clay Hit $500M Valuation](https://www.youtube.com/watch?v=sT9JM3Bkah0) Michael Maximoff sits down with Bruno Estrella, Head of Growth Marketing at Clay and former Webflow Growth Marketing Director, to unpack his incredible journey from the soccer fields of Rio to driving startup success in Silicon Valley. They explore the thrill of managing massive funding rounds, the art of hyper-growth budgeting, when Product-Led Growth really works, and how community and ecosystems fuel success. Bruno also shares raw insights on balancing bold marketing with brand integrity and his leap from pro sports to the tech big leagues. 05 Dec 2024 1h Load more Relevant blog posts - [12 min](https://belkins.io/blog/belkins-vs-callbox) Belkins vs. Callbox: a 2026 head-to-head comparison Belkins vs. Callbox compared across cost, global reach, team model, channels, and proof — so you can decide which B2B lead gen partner fits your 2026 pipeline goals. by Iryna Yelisova Reviews 20 Oct 2026 - [12 min](https://belkins.io/blog/ai-sdr) AI SDR: What it really does, where it breaks, and when you still need humans AI SDRs are fast at research and volume but weak at judgment. See where they break, what they cost vs. human SDRs, and how to decide which to use. by Vladyslav Podoliako Lead generation 30 Sep 2026 - [15 min](https://belkins.io/blog/outbound-lead-generation) The outbound lead generation process behind our client campaigns If you’ve ever struggled with outbound, this article will show you how you our proprietary outbound lead generation framework to generate sales-ready leads for our clients. by Iryna Yelisova Lead generation 2 Sep 2026 - [15 min](https://belkins.io/blog/best-appointment-setting-companies-uk) The 7 best B2B appointment setting companies in the UK In this post, we will review the 7 best appointment setting companies in the U.K. you should consider. We will discuss their services, public opinion, how each company is different, how they can help your business, and more to help you choose the best for your needs. by Iryna Yelisova Reviews 20 Aug 2026 - [12 min](https://belkins.io/blog/how-to-generate-leads-for-small-business) How to generate leads for small business: build a system, not a list Stop adding new channels to an outbound motion that isn’t converting. Discover why small business lead gen stalls — and how to build a predictable, step-by-step system that actually books qualified meetings. by Iryna Yelisova Lead generation 31 Jul 2026 - [14 min](https://belkins.io/blog/b2b-demand-generation-agencies) The 7 best B2B demand generation agencies (top picks for 2026) With the pool of choices out there, how do you know which agencies are worth it? Here, we weigh in on the best B2B demand generation agencies in 2026 and how to pick the perfect match for your needs. by Michael Maximoff Reviews 24 Jul 2026 - [16 min](https://belkins.io/blog/best-lead-generation-companies) The best B2B lead generation companies to partner with in 2026 Meet our top 8 picks for best B2B lead generation companies this year. To help you understand each of these options, we’ll cover their unique value propositions, experience levels, and whom they help most. by Michael Maximoff Reviews 23 Jul 2026 - [12 min](https://belkins.io/blog/belkins-vs-martal-group) Belkins vs. Martal Group: A 2026 head-to-head comparison This piece compares Belkins and Martal across the dimensions buyers actually weigh, such as lead quality, ROI, brand representation, transparency, outreach, scope, and track record. You can decide which fits your 2026 pipeline goals. by Iryna Yelisova Reviews 22 Jul 2026 Want to elevate your sales?