Episode #4. The Perfect Close with James Muir


Guest of the day: 

James Muir, the VP Sales Eastern Region at Marketware.

James is the founder and CEO of Best Practice International and the bestselling author of The Perfect Close. James is a 30-year sales veteran, having served in every role – from individual contributor to executive VP. His mission is to make the complicated simple.

James has an extensive background in healthcare where he has sold to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM, and others.



Marketware, Healthcare relationship management & analytics technology


What will you learn?

  • B2B pitfalls that sellers fall into
  • Why it is dangerous to rely on sales techniques only
  • When & why companies fail while creating their value propositions

James resources: