Episode #2. Content Strategy with Kathryn Aragon

Talking Business Growth with Belkins

Season 1

Published

Nov 16, 2020

The guest of the day is Kathryn Aragon.

Head of Content for SalesHacker.

Having worked as the Managing Editor at Crazy Egg and the Chief Educator at Ahrefs, Kathryn uses her expertise to boost fast-growing IT start-ups. With her ability to find the balance between bright and easily readable professional content and SEO, Kathryn specializes in the articles aimed at educating users and improving their professional skills.

Company:

Sales Hacker, The Leading Community For Modern Sales Professionals

Website

What will you learn?

Content distribution model from SalesHacker
How to optimize content for different generations
The balance between SEO and people language
How to analyze the content quality and its performance

Kathryn’s tools:

Spreadsheets — for global planning
Asana — tracking execution
Canva — infographics
Grammarly — checking for mistakes

Transcription (click to open)

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