Episode #4. The Perfect Close with James Muir

Talking Business Growth with Belkins

Season 1

Published

Nov 16, 2020

The guest of the day is James Muir.

VP Sales Eastern Region at Marketware.

James is the founder and CEO of Best Practice International and the bestselling author of The Perfect Close. James is a 30-year sales veteran, having served in every role – from individual contributor to executive VP. His mission is to make the complicated simple.

James has an extensive background in healthcare where he has sold to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM, and others.

LinkedIn

Company:

Marketware, Healthcare relationship management & analytics technology

What will you learn?

B2B pitfalls that sellers fall into
Why it is dangerous to rely on sales techniques only
When & why companies fail while creating their value propositions

James resources:

Transcription (click to open)

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