--- title: "Lead Researchers | Belkins Approach" description: "What goes into Belkins’s research approach? We thoroughly plan, target, and source hand-picked leads and then create a carefully tailored strategy based on your requirements." url: "https://belkins.io/research-approach" --- Belkins client delivery team # Lead research specialist Our lead research specialists use a 3-level screening process that combines manual verification with advanced tools to help increase bottom-funnel conversions. ## How it works day 01 How it works First day Our lead researchers validate your ideal customer profile (ICP) by reviewing your materials and conducting independent market analysis to assess your competitive landscape. 01 week 02 How it works First week The team provides a test batch of 30 to 100 leads that meet your ICP parameters. Following your review, they move forward with the full quota and conduct A/B testing on two to three ICP options. 02 month 03 How it works First month Our researchers deliver approximately 500 leads each week and monitor bounce rates and engagement metrics. They also receive regular updates on database quality and performance. 03 Ongoing 04 How it works Ongoing Our researchers analyze which titles and industries convert best, then refine lead criteria within 24 hours of identifying patterns. They also suggest new ICP options to keep the pipeline active. 04 Lead research beyond the common approach Manual search Every lead is hand-verified through cross-referencing multiple online sources to ensure each contact is active, relevant, and matches your exact ICP criteria. Data analysis Decisions on the highest-performing segments and optimization strategies are made based on real-time performance, including reply rates, conversion metrics, and engagement patterns. Marketing strategy Our research informs your go-to-market approach. We identify which ICPs, buyer personas, and market segments offer the highest ROI potential using actual campaign performance data. Quality monitoring Our researchers continuously verify lead accuracy by monitoring bounce rates, checking for do not call (DNC) violations, analyzing deliverability, and troubleshooting within 24 hours. Market analysis The research team considers competitive landscape and industry trends to ensure your ICP remains viable and suggests adjacent segments when current markets show signs of saturation. Experiments Through regular A/B tests with 2-3 ICP variations, the team finds winning combinations of titles, industries, and company sizes, then focuses on what performs best. ## Assemble a fully remote team or fill specific roles to work on your behalf ### Account manager (AM) Researchers partner with AMs to validate ICPs, calculate TAM, and set realistic campaign goals, ensuring AMs can timely adjust your strategy. [Learn more](https://belkins.io/account-manager-approach) ### Sales development representative (SDR) Researchers provide SDRs with qualified leads and gather real-time feedback to update lists and focus on winning segments. [Learn more](https://belkins.io/sdr-approach) ### Sales copywriter Researchers share buyer persona insights, pain points, and industry trends discovered during qualification with writers for higher conversions. [Learn more](https://belkins.io/content-approach) ### A dedicated center of excellence (COE) Research team qualifies and enriches inbound leads from external partners, verifying contact accuracy and ICP alignment. ### Email deliverability specialist (EDS) When bounce rates spike, researchers coordinate with deliverability experts to replace problematic leads and save sender reputation. [Learn more](https://belkins.io/deliverability-approach) ### Integrated omnichannel team Our team coordinates across all channels with complete sales and marketing alignment, delivering a consistent, unified experience. [Learn more](https://belkins.io/belkins-approach) Our lead research process Here's how we build databases of qualified prospects that convert. 01 **Validating your ICP** through research and your criteria review 02 **Preparing lead samples** to identify optimal email providers 03 **Internal team alignment** on ICP and buying committees 04 **Test batch creation** (30-100 leads) including all ICP groups 05 **Internal team lead review** and quality check before delivery 06 **Client feedback collection** and criteria refinement accordingly 07 **First lead quota delivery** considering client feedback Ready to fill your pipeline? We bring in high-qualified leads, you focus on closing big deals. 200+ New opportunities yearly 15% Deal closing rate 10:1 ROI achieved ## Award-winning B2B sales agency See what others are saying about our services and how we helped them boost sales by booking calls with dream ICPs. [clutch /](https://clutch.co/profile/belkins#reviews) 4.9 score 230 reviews [g2 /](https://www.g2.com/products/belkins/reviews) 4.8 score 93 reviews [See all awards](https://belkins.io/awards) ## How companies grow with us Check out how we help our clients find relevant and sales-ready leads. --- [Email outreach soars to 3rd place among 20 channels for an integrity and efficiency service provider](https://belkins.io/case-studies/lead-generation-for-fired-heater-service-provider) [Read more](https://belkins.io/case-studies/lead-generation-for-fired-heater-service-provider) ![Jason Wong](https://belkins.directus.app/assets/74a6f6ef-d032-4bea-ab7b-0bd2a867659d?fit=inside) Jason Wong CEO at Omnicharge --- [Lead Generation for Power Banks & Charging Stations Manufacturer: Omnicharge Case Study](https://belkins.io/case-studies/lead-generation-for-power-banks-charging-stations-manufacturer) [Read more](https://belkins.io/case-studies/lead-generation-for-power-banks-charging-stations-manufacturer) ![Audrey Wyrick](https://belkins.directus.app/assets/f1a9648a-8899-4da2-bfe8-8eb8bcab1968?fit=inside) Audrey Wyrick Sr. Product Marketing Manager at Cengage --- [Outsourcing Sales Acquisition for Online Education Company: 145 Calls Booked in 9 Months](https://belkins.io/case-studies/lead-generation-for-online-continuing-education-provider) [Read more](https://belkins.io/case-studies/lead-generation-for-online-continuing-education-provider) ![Henrik Ibsen](https://belkins.directus.app/assets/3b622919-e478-4e83-ba29-dc6e46d5f354?fit=inside) Henrik Ibsen CEO at OpenTeleHealth --- [Belkins overcame sales pipeline exhaustion, boosting appointments x2 for a health monitoring company.](https://belkins.io/case-studies/lead-generation-for-remote-patient-monitoring-platform) [Read more](https://belkins.io/case-studies/lead-generation-for-remote-patient-monitoring-platform) ![NDA](https://belkins.directus.app/assets/e317defc-48b7-4771-8168-9d79abe49760?fit=inside) NDA NDA --- [An investment platform fixed inconsistent lead flow issues and landed 30+ monthly meetings with Belkins’ omnichannel approach](https://belkins.io/case-studies/lead-generation-for-startup-investment-platform) [Read more](https://belkins.io/case-studies/lead-generation-for-startup-investment-platform) [Explore case studies](https://belkins.io/case-studies) ## FAQ ### Where do you find leads? We don't use bulk-purchased lists or automated web scraping. Instead, we rely on LinkedIn Sales Navigator and premium B2B platforms, then manually verify information across multiple sources. We use specialized tools to check technology fit, and every lead is reviewed by hand through company websites, LinkedIn profiles, and social media to confirm they're active, hold the right position, and match your ICP. We also maintain proprietary databases built from years. ### How many criteria should I provide to ensure the most accurate ICP? There is no set limit to the number of criteria you can include. Most ICPs use 8 to 12 main criteria, such as industry, company size, location, business model, technology stack, and buyer persona details. We can also incorporate advanced filters, including pain point indicators, competitive intelligence, growth signals, or negative exclusions. It is important to balance specificity with market size to ensure both quality and sufficient volume. ### What tools do you use for lead research? We use LinkedIn Sales Navigator, premium B2B intelligence platforms, technographic tools, and web analytics solutions for data collection. Email verification is done through QuickEmailVerification and GMass to ensure deliverability. We also maintain proprietary databases built from years of campaign performance. The real differentiator is manual verification by cross-referencing multiple sources and validating each data point before a lead enters your database. ### What additional data points can you use in the search? In addition to standard firmographics, we consider buying signals such as recent funding, job postings, and expansion news; pain point indicators like outdated websites or missing analytics; technology adoption patterns; and competitive tool usage. We can also apply negative filters to exclude specific segments as needed. ### Can you avoid certain companies? Yes, we can. We check your CRM and do not contact lists, competitors, current clients, and any companies or contacts you want to exclude before we add new leads. Just send us your exclusion list, and we’ll make sure those contacts don’t get added to your pipeline. ### Can you change the initial search parameters? Yes, absolutely. We update targeting based on real campaign results. If certain titles, industries, or company sizes are not converting, we make changes within 24 hours. We also run A/B tests with different ICP variations to see what works best. Your search criteria are always evolving based on feedback, reply rates, and booking data, so we keep focusing on your top-performing segments.