What to expect from creative content agencies?
Keeping in mind that content creation agencies can go by a variety of names, rest assured that they all produce some form of digital content marketing. Visit a site to get acquainted with them since the devil is in the details. Once you know what exactly you need – advertising production, social media marketing, branding for your business, designing your logo or any other form of digital marketing content creation – you can see through a barrage of advertising agencies, marketing agencies, SEO firms, search marketing companies, and whatnot, and find what works best for your specific case.
Furthermore, content marketing is aimed to engage the audience rather than start selling right away. Use content to build your reputation online and establish your brand as an authority. To this effect, content marketing can be a separate leg of lead generation. There are many creative content agencies skilled specifically at marketing content for any digital channel, for example, they write scripts and taglines for your podcast and social media ads; they write for blogs, emails, newsletters, and websites; they create visuals for digital media, etc.
The other end of the spectrum includes top content marketing companies that combine the common digital marketing tactics and lead generation. They believe that as lead nurturing is so time-consuming, it better start as early as possible, at the very top of the sales funnel. Those who seek content marketing may also get a taste of business-to-business lead generation strategies from Belkins.
During the selection process, distinguish between a full-service digital marketing agency and a firm with specialization and decide if you want a company to design a marketing strategy or just assist with single projects.
Ask questions when researching the best content marketing companies
When reviewing a list of the best content marketing agencies, apply this universal recommendation: Check out an agency’s lookbook and case studies and get in touch with their clients. If the results align with your needs and requests, you’ve found the best-fit digital content marketing agency. However, many would welcome more tips on the subject. Once you find answers to these questions, you will find the right agency, too.
Do they practice what they preach? Looking for an important partnership, start from the surface and move deeper. First, examine how an agency presents itself online: Is there any consistency? Do they use narratives? Is User Experience easy to use and invoking pleasant emotions? Are their promotional strategies working?
Is an agency working in your industry? Some large-scale top content marketing companies can service a wide range of niches and fields due to ample resources and talent. However, many creative content agencies have specialization. So don’t look for B2B creative advertising in agencies specialized in search engine visibility improvement in retail, even if you find them among the best content marketing companies.
Do your styles align? Style refers not only to the visuals on an agency’s website. An agency’s style includes if they are corporate and grand or low-key if they are doing business in a crisp professional manner while you are a local startup and are looking for something more casual and accessible. Pay attention to your feelings when browsing an agency’s products and past clients’ content and when meeting in person. It should feel right.
Do you need a long-term strategy? Typically, outsourcing content marketing lasts a long time. Even if you just want an agency to help you with a couple of social media campaigns, the odds are, you will want their help on a steady basis because the results are good when the foundation is stable: An all-encompassing strategy based on your industry and a series of well-thought tactical moves. When choosing a partner in content marketing management, aim for a long-term relationship.
List of the best content marketing agencies
Belkins team shortlisted the top 3 content marketing agencies:
- Concep is a full-service digital marketing agency, which means that in addition to content automation and email marketing, clients can get more traffic, data protection, and other associated services.
- eFocus Marketing is a large-scale performance marketing agency specializing in content marketing and digital strategies for paid and earned & owned media channels.
- Brandpoint is a full-service marketing agency that will help you create amazing content, from strategy and conceptualization to distribution.
How to choose the best digital content marketing agency from top content marketing companies?
Content marketing is a wide term, and probably your business doesn’t need to outsource all aspects of the classical definition. First, find out what exactly you need, and then you will know what to look for. If you need content in alignment with your sales funnel, you are in the right place. One of America’s best content marketing agencies, Belkins will help you generate B2B leads with top content.
Visit Belkins profile on Clutch to read the reviews of our company and book a call with our experts to get the services of the highest quality.