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Effective Data Enrichment Services: How to Choose the Right One?

How to Scale Your Business Quickly with Data Enrichment Services 

A leader in prospect research and data enrichment, Belkins has prepared a bunch of tools for you to review. We understand the full importance of proper business lead research. We never rely on any old lead databases since they often contain irrelevant information. We check all of our leads manually.  

Thus, if you’re eager to acquire new clients ASAP, we offer you a partnership with Belkins so that you can get high-quality contacts and increase your conversions. 

Data Enrichment Definition

What is data enrichment? Providing more details to the data enrichment definition mentioned above, we can conclude that it is all about merging information coming from a variety of sources. Brands resort to this option whenever they feel the need to update their database with new information. In fact, they merge third-party data coming from an external (yet authoritative) source with the existing first-party prospect info.


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Diffbot is a database ensuring that various intelligent applications are provided with vital knowledge. It is good at turning unstructured data into structured, creating comprehensive contextual databases. The company’s features embrace the diversity of natural language processing software and revolutionary machine vision. Its clients come from different industries, including app development, building enterprise solutions, and robotic assistants. Your applications will also get a boost if you decide to work with Diffbot.


Founded in 2016, IQBlade has been serving numerous businesses all over the world, helping them to survive and thrive in a highly competitive B2B environment. This SaaS platform allows its clients to get valuable information about their possible customers and business partners and gain precious insights into their competitors’ activities. Apply IQBlade to find the right contacts with lightning speed and facilitate your business growth.

Prospect Direct

Prospect Direct assists B2B companies to find high-quality leads in more than 100 countries of the world. Founded in 2016, the company has helped numerous marketing professionals and SDRs acquire the right people for their business. It was created by ex-members of sales teams who got really tired of low-quality leads and decided to use their expertise to come up with a decent alternative. Having over 355M+ experts in its database, the platform suggests the ones who match your Ideal Customer Profile (ICP) most. Such an approach makes it an established market leader, connecting companies with decision-makers who are more likely to make a purchase. At the moment, Prospect Direct operates in the following niches: International Franchisors, B2B Service Businesses, Wealth Management Professionals, Business and Franchise Brokers, Domestic Franchisors, and University Graduate Programs.

Red Flag Alert

Red Flag Alert has been providing its clients with mass alerts since 2003, notifying them about the crucial news impacting their business. Those are the essential industry events, innovations, and changes. The company delivers alerts not only to individuals but also to groups of any size. They can set up mass notifications to keep track of the most important events taking place in their business environment to be able to react on time and benefit from any changes.


SoPro has helped numerous clients acquire B2B leads of the highest quality, focusing on data prospecting and social media prospecting. Not only does it provide lead generation services, but it also assists with their identification, qualification, and nurturing. SDRs love SoPro since this company allows for intense personalization and, as a result, helps you to induce more meaningful and profound conversations. The company is well-known for enhancing the pipeline and providing effective tips to scale your business without spending a fortune on prospect acquisition.


VoilaNorbert is a unique tool making it so much easier to find the contacts of the right person. This intelligent tool will reveal almost any business email address, fostering your lead generation. Make sure to apply it to the full extent to make the most of your conversion improvement strategies. The platform allows you to basically acquire the desired email in just one click. VoilaNorbert is one of the most precise contact finders. Thus, you can set its filters so that they look for the most relevant prospects for your company. You can get the necessary data by simply entering the person’s first and last name. It will also be great if you type in the website name for a quicker search.


CloudLead is an incredible virtual sales assistant that makes the best out of machine learning. It has helped numerous businesses skyrocket their outbound processes since 2015. The company helps qualify leads, clear your database from outdated contacts, update and enhance your prospect lists, and boost your email campaigns.


LeadFuze is a place where business owners and SDRs find relevant contact data of their potential customers. Marketers and recruiters also apply this fantastic solution while building lists of prospects and job candidates. Why does the company have such a good reputation among its customers? The fact is, it aggregates professional data from across the world and constantly updates its database. Incredible automation solutions also make LeadFuse one of today's established market leaders.

Netline Corporation

Netline Corporation offers comprehensive solutions to its numerous B2B clients across the world. First, it provides advanced lead generation services that help to acquire excellent prospects with lightning speed. Second, Netline technologies allow for powerful content promotion via syndication. Furthermore, the platform is also good at generating various marketing solutions to enhance the ROI. The company applies only the first-party data and provides a plethora of content-targeting possibilities to attract the right leads and keep them engaged with the company’s materials. With Netline Corporation, you can build a well-thought targeting approach based on the suggestions from the market leaders that have been carefully collected by the company’s professionals.


SalesOptimize is a powerful software that makes sure that CRM pipelines are clean from low-quality data. It is a worldwide market leader helping numerous businesses feed only good information to their pipelines by qualifying leads via a multi-step verification process. The company specializes in finding the most relevant eCommerce sites and generating market reports. It includes the country-specific merchants, as well as the information on how they ship products or process online payments. You will also learn what eCommerce cart technology has been used on their website from the report.


6sense is a platform providing comprehensive solutions powered by high-quality data and AI that drive excellent engagement.


Apollo is a progressive platform empowering SDRs so that they make the most out of the opportunities and interactions. It collects valuable insights to provide them with the exact data on the hottest leads and the ways to target them. The platform suggests sound advice on different outreach strategies and conversation mechanisms, scale, and velocity. Apollo is a comprehensive platform that is able to help at each stage of your sales pipeline, even if your company suddenly changes the strategy or implements a new approach. Thus, it is possible to save an enormous amount of time by using the solutions provided by the company. Moreover, your sales team can constantly update their tactics by analyzing the data provided by Apollo. The company’s database offers over 200 million contacts. However, you get so much more than that — make use of Scoring Engine and tailor it to your business needs, construct accounts with Account Playbook builder, and use Rules Engine to streamline work processes. Just like Groovy Bot, Apollo is used by many people who are sure of its awesome quality.
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Top Data Enrichment Services

The practice of appending or otherwise augmenting the data you’ve gathered with relevant context gained from extra sources is known as data enrichment. Let us underpin this data enrichment definition by a practical example. Imagine that you need new business to business sales leads quickly — you can acquire their true name, job title, and other crucial details, initially applying a third-party tool to find their username. As a result, every B2B sales lead will be highly relevant, matching your industry and your unique offer, which will positively impact your revenue. 

All the client data initially comes in its most basic form. When such information is gathered, it is sent into a central data storage. Once this happens, the system frequently ingests it as discrete datasets. Then, the data is typically thrown into a data lake full of raw information. The latter has no significant value outside of certain contexts.

Data enrichment services can greatly assist you with making use of this unprocessed data. At least, learning this third-party data will help you acquire a deeper understanding of your consumers' lifestyles. It can also enrich your business strategies if you use it correctly. 

For instance, you can customize your marketing communications more readily if you’ve properly investigated your customers’ likes, dislikes, and behavioral patterns. Effective techniques can boost your efforts and help your brand ensure personalized experiences in line with the long-term objectives of your business. 

Most Common Types of Data Enrichment Services 

There are lots of information enhancement types, and B2B sales outsourcing companies usually apply as many as they can. However, there are two popular data enrichment examples that are most certainly worthy of your attention. 

  • Demographic Data Enrichment

It is a process of complementing an existing consumer dataset with additional demographic data, such as a job title, income level, number of children, and current marital status. Moreover, it is also possible to find out more personal details, such as the type of the car and the average value of the customer’s property. You can even see the person's credit rating by browsing information from the relevant database. This knowledge can significantly help you enhance your offer, which is critical in an age when personalized marketing is the new normal.

  • Geographic Data Enrichment

This type involves adding postal info to your current dataset that includes your customers’ addresses. Alternatively, you can add longitude and latitude. You may obtain this data from a variety of sources, including ZIP codes, mapping insights, geographic borders between cities and towns, etc. 

Obtaining this information is beneficial in various situations, for instance, when a retailer is thinking about the best location to open a new store. Furthermore, you can apply geo-enhanced data to attract the most people within a certain radius, say 40 miles. Additionally, this information can be used to make your campaigns more targeted. 

Advantages of enriching your data

  • Improved and precise data

Expand your b2b lead generation marketing campaign options by utilizing additional communication channels and improving your targeting. Your enhanced list will be as accurate as possible if you use the technique alongside email verifiers.

  • Enhanced lead scoring and segmentation

The more information you acquire, the more precise your lead scoring will be. It will also be easier to segment your audience according to essential criteria. Additionally, you can update the conversion strategy in line with the stage in the funnel. 

  • Better personalization 

The days of mass marketing efforts are coming to an end, while an individual approach is finally in the center of attention. Initiate meaningful conversations with your prospects and provide them with value. As a result, your targeting will get more precise, and your open, click-through, and conversion rates will be higher. 

  • Advanced nurturing

Data enrichment companies provide numerous customer details for you to create an effective lead nurturing strategy. Make sure to approach each segment separately to gain a more loyal audience.

  • Incredible user experience

Synchronize the new information with the one available in your CRM to ensure an awesome customer and user experience. No worries — security and data enrichment go hand in hand, so you can be sure that all your files will be well-protected.

  • Better sales and ROI

Your primary objective should always be increasing sales. If you utilize your enriched business leads to boost marketing efforts, you can expect a significant rise in sales and a boost of your email campaign results. You see, more personalization comes from enhanced data, and tailored outreach leads to improved KPIs, more impressive sales results, and, thus, better ROI.

How about some data enrichment examples? Investigate a few data enrichment tools to see how they operate in practice.

Top 3 data enrichment tools to leverage your marketing efforts

Enriching b2b sales leads on your own may be extremely time-consuming, and often, there’s no need to perform this task using your own hands. Here are the companies that can help you fetch the necessary details.

Examples of Data Enrichment Tools

Here are the top 3 tools to provide you with information enhancement services. 

  1. API

Allowing for the full integration with any popular CRM platform, this tool will provide you with extensive client data. The only thing it requires to conduct profound research is an email address. Thus, get up to 1,000 API requests for $39 per month and benefit from excellent email sending features, extra lead generation and verification services. 

  1. InsideView

This tool will also ask only for email addresses to get you a list of top-notch leads. Seamlessly synchronizing with your CRM, it will supply your business with highly qualified leads. InsideView is rather quick and user-friendly, boasting of its easy navigation. You can try the tool for free and pay $99+/month to get the necessary services. 

  1. Clearbit

Clearbit is well-known for its outstanding b2b lead generation service for beginner startups. Its major advantage is providing support to companies that are entering the business arena alongside with the enrichment services. The tool will ask you to embed a corporate website or an email address to get the necessary insights. Clearbit operates with popular CRM systems, as well as with Zapier and Salesforce. You can make 1,000 requests for $99/month.

Why You Should be Continuously Enriching Your Data 

Information enhancement (just like any other aspect of managing your company) isn't a one-time activity you shouldn’t forget about it for a long time. To be achieving your sales goals on a regular basis, you should ensure an ongoing lead generation process. 

Business security and data enrichment are practically synonymous when it comes to growing your company steadily. Although you can get a list of new prospects quite fast by utilizing one of the tools mentioned above, there’s a risk that you will have to do lots of data cleaning. Unfortunately, vendors providing such services don’t always check the relevance of the information they sell, so you might get the wrong details. We don’t recommend you upload the data you haven’t properly checked to your CRM

At Belkins, we firmly believe that the best way to be constantly attracting leads is to outsource this task to professionals skilled at prospect nurturing. Our experts know how to find high-quality leads and keep them interested. Thus, all the contacts you get from Belkins will be highly relevant, and their buying intentions will be checked. 


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When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
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  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?