Apollo provides a wide range of services directed at solving various issues.
You can use the platform to search for leads in accordance with your ideal customer profile (ICP). Crack the code to turn them into actual clients.
You can also collect contacts directly from LinkedIn, knowing that they are valid and up-to-date. It is also possible to track your emails to see your open rates. In fact, there are more than 200 data points to make targeting your leads as precise as possible and build a fantastic lead list that you can later use in your call and email campaigns.
Apollo also allows for convenient scheduling of meetings and, thus, closing more deals.
The platform is also suitable for sales automation, so you can create awesome emails and develop your unique, customized touchpoint series to enhance your work.
All of your calls will also be recorded and transcribed. Therefore, you will be able to analyze them. Whenever you need an update, simply log in to the platform and find the relevant calls in the CRM that automatically categorizes them. Thus, you won't have to waste time searching for the information in numerous folders on your computer.
Make the most of the data analytics provided by Apollo. You will get a vast number of reports full of useful data to bring your business to a new level. Moreover, you will be encouraged to perform A/B testing to find out what kind of content works better for your recipients. Such an approach will significantly improve your messages and enhance your reply rates.
Apollo has a free version providing 100 email credits per month. Its other options include the Basic package for $49, a Professional package for $99, and a Custom package that has no exact price — you have to ask Apollo’s sales team to calculate it for you.
Apollo has 4.5 out of 5 stars on G2; the company is well-received by the audience. The only thing users don't like is the new user interface; nevertheless, Apollo is currently making it better.