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Effective Data Enrichment Services: How to Choose the Right One?

How to Scale Your Business Quickly with Data Enrichment Services 

A leader in prospect research and data enrichment, Belkins has prepared a bunch of tools for you to review. We understand the full importance of proper business lead research. We never rely on any old lead databases since they often contain irrelevant information. We check all of our leads manually.  

Thus, if you’re eager to acquire new clients ASAP, we offer you a partnership with Belkins so that you can get high-quality contacts and increase your conversions. 

Data Enrichment Definition

What is data enrichment? Providing more details to the data enrichment definition mentioned above, we can conclude that it is all about merging information coming from a variety of sources. Brands resort to this option whenever they feel the need to update their database with new information. In fact, they merge third-party data coming from an external (yet authoritative) source with the existing first-party prospect info.


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BuzzBuilder suggests an incredible way to reach out to prospective buyers, catch their attention and increase their interest in your services that converts into purchases sooner or later. Both marketing experts and SDRs find the platform useful for attracting new leads so that only high-quality prospects land in your inbox. This contemporary digital solution is also a great assistant with automated cold outreach campaigns, helping you to attract more leads by developing a smarter approach. The platform is also easy to use and adjust, so if you decide to try it, you'll start getting the first results in a few hours, not even a couple of days or months.


Convertr is a provider of sublime customer data, also assisting B2B companies with data optimization and routing. It offers incredible business solutions providing its customers with out-of-the-box decisions. Convertr is also good at process optimization, streamlining business operations, and helping companies increase their revenue. The platform ensures a high level of automation and integration with major tools and CRM systems.


Lusha is a powerful B2B tool enabling meaningful business conversations leading to sales. It helps decision-makers build strong relationships with their actual and potential customers and between valid leads and the people who aren't going to buy from you. The company fosters sales, having helped 520,000 SDRs close deals with the help of the Lusha Chrome extension. Building even more trust with every closed deal, the company never stops developing new, efficient tools to skyrocket your sales. Use Lusha’s solutions to verify business profiles and enrich your clients’ list with new verified contacts. They can also help your marketing team transform the way they approach leads by teaching them how to make the most of lead acquisition and nurturing.


59-65 is a trustworthy platform created by B2B marketers, so it offers the latest proven solutions that work well in this industry. It has a patented AI engine that provides a high degree of automation to deal with mundane and repetitive tasks. The company is really good at analyzing your ideal customer profile (ICP) and selecting the right kind of audience according to it. Furthermore, Metadata is able to distinguish between a qualified lead and a person who is never going to purchase anything from your website. The platform allows for the creation of highly personalized campaigns and monitoring their efficiency on a regular basis. Metadata helps decision-makers create incredibly comprehensive lead lists and demand generation programs. You can be sure that you will definitely know what drives revenue since you will be fully equipped with powerful analytics.


RingLead Inc. is a well-known company providing excellent solutions to businesses of all sizes. For instance, it has helped a few Fortune 500 companies orchestrate their data with the latest cloud solutions. Discover, clean, protect, enhance, segment, score, and route your CRM and marketing automation data. RingLead also works with medium-sized enterprises and small firms, finding, protecting, and categorizing their data. The company is also good at data enhancement.


We-Connect is a powerful Linkedin automation software helping numerous businesses all over the world facilitate their lead generation process via automating their workflow. This cloud-based solution is empowered by the latest technology and brings incredible results in the long run. Not only does the platform allow for sending targeted invites, but you can also create drip follow-ups after connecting with your audience. It is also possible to save your search results and use them later when you experience the need for this data. The latter is downloadable, so you can work with your leads’ profiles both online and offline. We-Connect is compatible with most crucial programs, apps, and tools, such as LinkedIn Sales Navigator. It allows you to launch multiple campaigns simultaneously and schedule them beforehand, which is very convenient.


Cognism is a set of tools that aim to skyrocket your sales. You can use it to find relevant contact data and create comprehensive prospect lists in a few clicks. The company was founded in 2015 and gained a good reputation. Its convenience has attracted numerous clients who like the platform’s progressive solutions, such as building multi-touch sales cadences and launching excellent email campaigns. Cognism is perfect for prolific B2B lead generation, making each B2B sales process unique and productive.


FoxBound is an all-in-one solution for B2B companies who are looking for data automation and more effective lead generation. Boosting sales processes, this solution introduces a 60-million contact repository with excellent B2B prospects. They are suitable for numerous niches, which means that FoxBound is suitable for almost any business on the planet. Nevertheless, enterprises and startups are the primary clients of FoxBound since this platform provides them with the fastest solutions for rapid growth.


FullContact is a powerful platform that provides Identity Resolution with a high degree of safety. This SaaS provider ensures smooth communication across various channels. It helps its B2B clients connect and create meaningful interactions with their prospects and partners all over the world. Marketers and SDRs adore the company’s services since they drive sales and bring them the right kind of prospects. FullContact app offers a set of features to enhance different kinds of identifiers, including personal, professional, as well as online and offline ones. They allow for a thorough analysis and precise recognition of the person you are looking for, which is fantastic. Furthermore, FullContact is a great tool for ensuring excellent customer experiences. It conveniently stores essential information in one place and allows for easy access to the data whenever you need it, which is also totally safe. What is more, the platform provides valuable insights to make your campaigns even more fruitful, so you can not only launch great promos but also learn from the results.

Integrate Demand Cloud

Integrate Demand Cloud is a top-notch solution that aims to provide B2B clients with precise top-of-funnel data to boost business performance. It accelerates revenue generation by validating and standardizing prospect data and centralizing top-of-funnel demand channels. Your SDRs will close much more deals once you start collaborating with Integrate Demand Cloud. The company is good at amplifying sales efforts and making the most of your campaigns. It ensures a wide range of excellent solutions that perfectly fit into the modern B2B market. Of course, there exist certain impediments on the way to success, especially in times of the global pandemic, but Integrate Demand Cloud seems to cope really well, offering top-notch marketing orchestration software. Not only does it collect your prospects’ data, but it also seamlessly integrates it with a variety of CRM systems. Therefore, your marketing team will be able to easily scale the pipeline and generate more revenue.


LeadLeaper is a top-notch Linkedin email finder that is used by diverse B2B clients all over the world. It allows you to access new prospects in a few minutes, providing you with verified contact data. The platform also suggests incredible tips on how to reach out to your most desirable potential clients and make the most out of your interactions. It is possible not only to send personalized emails but also to find out more about their interests and predict their behavior. Such an approach is highly efficient when it comes to bulk campaigns since you can reach thousands of prospects and yet maintain a personalized attitude to each group. Moreover, you will focus more on the people who are interested in your services and let go of the ones who aren't going to make a purchase.

Maroon Insights

Maroon Incorporated operates in the predictive intelligence field, helping its B2B customers leverage their businesses via optimizing the processes and streamlining their funnels. Both marketers of medium-sized businesses and large corporations choose Maroon Inc. since it is a reliable and trusted business partner.
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Top Data Enrichment Services

The practice of appending or otherwise augmenting the data you’ve gathered with relevant context gained from extra sources is known as data enrichment. Let us underpin this data enrichment definition by a practical example. Imagine that you need new business to business sales leads quickly — you can acquire their true name, job title, and other crucial details, initially applying a third-party tool to find their username. As a result, every B2B sales lead will be highly relevant, matching your industry and your unique offer, which will positively impact your revenue. 

All the client data initially comes in its most basic form. When such information is gathered, it is sent into a central data storage. Once this happens, the system frequently ingests it as discrete datasets. Then, the data is typically thrown into a data lake full of raw information. The latter has no significant value outside of certain contexts.

Data enrichment services can greatly assist you with making use of this unprocessed data. At least, learning this third-party data will help you acquire a deeper understanding of your consumers' lifestyles. It can also enrich your business strategies if you use it correctly. 

For instance, you can customize your marketing communications more readily if you’ve properly investigated your customers’ likes, dislikes, and behavioral patterns. Effective techniques can boost your efforts and help your brand ensure personalized experiences in line with the long-term objectives of your business. 

Most Common Types of Data Enrichment Services 

There are lots of information enhancement types, and B2B sales outsourcing companies usually apply as many as they can. However, there are two popular data enrichment examples that are most certainly worthy of your attention. 

  • Demographic Data Enrichment

It is a process of complementing an existing consumer dataset with additional demographic data, such as a job title, income level, number of children, and current marital status. Moreover, it is also possible to find out more personal details, such as the type of the car and the average value of the customer’s property. You can even see the person's credit rating by browsing information from the relevant database. This knowledge can significantly help you enhance your offer, which is critical in an age when personalized marketing is the new normal.

  • Geographic Data Enrichment

This type involves adding postal info to your current dataset that includes your customers’ addresses. Alternatively, you can add longitude and latitude. You may obtain this data from a variety of sources, including ZIP codes, mapping insights, geographic borders between cities and towns, etc. 

Obtaining this information is beneficial in various situations, for instance, when a retailer is thinking about the best location to open a new store. Furthermore, you can apply geo-enhanced data to attract the most people within a certain radius, say 40 miles. Additionally, this information can be used to make your campaigns more targeted. 

Advantages of enriching your data

  • Improved and precise data

Expand your b2b lead generation marketing campaign options by utilizing additional communication channels and improving your targeting. Your enhanced list will be as accurate as possible if you use the technique alongside email verifiers.

  • Enhanced lead scoring and segmentation

The more information you acquire, the more precise your lead scoring will be. It will also be easier to segment your audience according to essential criteria. Additionally, you can update the conversion strategy in line with the stage in the funnel. 

  • Better personalization 

The days of mass marketing efforts are coming to an end, while an individual approach is finally in the center of attention. Initiate meaningful conversations with your prospects and provide them with value. As a result, your targeting will get more precise, and your open, click-through, and conversion rates will be higher. 

  • Advanced nurturing

Data enrichment companies provide numerous customer details for you to create an effective lead nurturing strategy. Make sure to approach each segment separately to gain a more loyal audience.

  • Incredible user experience

Synchronize the new information with the one available in your CRM to ensure an awesome customer and user experience. No worries — security and data enrichment go hand in hand, so you can be sure that all your files will be well-protected.

  • Better sales and ROI

Your primary objective should always be increasing sales. If you utilize your enriched business leads to boost marketing efforts, you can expect a significant rise in sales and a boost of your email campaign results. You see, more personalization comes from enhanced data, and tailored outreach leads to improved KPIs, more impressive sales results, and, thus, better ROI.

How about some data enrichment examples? Investigate a few data enrichment tools to see how they operate in practice.

Top 3 data enrichment tools to leverage your marketing efforts

Enriching b2b sales leads on your own may be extremely time-consuming, and often, there’s no need to perform this task using your own hands. Here are the companies that can help you fetch the necessary details.

Examples of Data Enrichment Tools

Here are the top 3 tools to provide you with information enhancement services. 

  1. API

Allowing for the full integration with any popular CRM platform, this tool will provide you with extensive client data. The only thing it requires to conduct profound research is an email address. Thus, get up to 1,000 API requests for $39 per month and benefit from excellent email sending features, extra lead generation and verification services. 

  1. InsideView

This tool will also ask only for email addresses to get you a list of top-notch leads. Seamlessly synchronizing with your CRM, it will supply your business with highly qualified leads. InsideView is rather quick and user-friendly, boasting of its easy navigation. You can try the tool for free and pay $99+/month to get the necessary services. 

  1. Clearbit

Clearbit is well-known for its outstanding b2b lead generation service for beginner startups. Its major advantage is providing support to companies that are entering the business arena alongside with the enrichment services. The tool will ask you to embed a corporate website or an email address to get the necessary insights. Clearbit operates with popular CRM systems, as well as with Zapier and Salesforce. You can make 1,000 requests for $99/month.

Why You Should be Continuously Enriching Your Data 

Information enhancement (just like any other aspect of managing your company) isn't a one-time activity you shouldn’t forget about it for a long time. To be achieving your sales goals on a regular basis, you should ensure an ongoing lead generation process. 

Business security and data enrichment are practically synonymous when it comes to growing your company steadily. Although you can get a list of new prospects quite fast by utilizing one of the tools mentioned above, there’s a risk that you will have to do lots of data cleaning. Unfortunately, vendors providing such services don’t always check the relevance of the information they sell, so you might get the wrong details. We don’t recommend you upload the data you haven’t properly checked to your CRM

At Belkins, we firmly believe that the best way to be constantly attracting leads is to outsource this task to professionals skilled at prospect nurturing. Our experts know how to find high-quality leads and keep them interested. Thus, all the contacts you get from Belkins will be highly relevant, and their buying intentions will be checked. 


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When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
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  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?