sales tools

The biggest catalog

A hand-curated list of tools & resources for SDRs, Account Executives and Sales Leaders. From lead generation to closing deals.

Effective Data Enrichment Services: How to Choose the Right One?

How to Scale Your Business Quickly with Data Enrichment Services 

A leader in prospect research and data enrichment, Belkins has prepared a bunch of tools for you to review. We understand the full importance of proper business lead research. We never rely on any old lead databases since they often contain irrelevant information. We check all of our leads manually.  

Thus, if you’re eager to acquire new clients ASAP, we offer you a partnership with Belkins so that you can get high-quality contacts and increase your conversions. 

Data Enrichment Definition

What is data enrichment? Providing more details to the data enrichment definition mentioned above, we can conclude that it is all about merging information coming from a variety of sources. Brands resort to this option whenever they feel the need to update their database with new information. In fact, they merge third-party data coming from an external (yet authoritative) source with the existing first-party prospect info.


Read more


Founded in 2016, OceanFrogs is a well-known platform helping clients from all over the world to generate high-quality leads for business purposes. The company also assists small firms with gaining leading positions in their industry within a short period of time. OceanFrogs applies a technology usage tracker and other sales intelligence features to achieve the desired results. The platform is really good at enriching your database with essential information. For instance, you can gain valuable insights into Japanese, U.S., Indian businesses, and the ones located in APAC. OceanFrogs tracks over 10 million companies, 1000 intent topics, and 9000 technologies that may come in handy. The company’s customers include Wipro, MontyCloud, Palo Alto, Enate, and others. It operates in several industries, including information security, RPA, cloud-based solutions, analytics, and talent management.


Swordfish software is believed to provide excellent-quality data that comes from the most remarkable identity verification sources. Those include Experian, Dun & Bradstreet, and other top providers that are well-known across the world. All of them make sure that the contacts you get from the aggregator are valid and up-to-date. Of course, you might say that ContactOut Chrome extension performs similar functions, but Swordfish is an established leader in this industry, working with Fortune 500 executives. The world’s top SDRs, recruiters, and other experts use this platform to close more deals and build more meaningful conversations resulting in great contracts.

Telegram: Pavel Durov's Instant Messaging Application



Founded in 2012, Datafinder is a company providing email appending services to businesses all over the world. This data enhancement tool is very convenient for automated predictive marketing purposes. You can score prospects more effectively and create lists of qualified leads more quickly. It will also allow you to design predictive models and conduct an in-depth analysis of your marketing data. You will get API-based access on the platform that also supports batch upload. As you can see, the company has a plethora of options to offer.

D&B Optimizer

200 years ago
D&B Optimizer is well-known for its business intelligence and incredible business records (circa 350 million). This company acquires the above-mentioned records from numerous trusted sources that are regularly updated (approximately 5 million times a day). Thus, you will get top-quality B2B contacts and other essential information to grow your business and drive more revenue. Having extensive experience, the company delivers consistent data empowered by artificial intelligence. State-of-the-art technology helps the platform’s users make the most of the data they get. It is possible to launch account-based marketing campaigns, perform profound analysis, and maintain data hygiene at a high level.

Find That Email

Founded in 2015, Find That Email is a finder of online contacts that is considered The Yellow Pages of Emails on the international market. It can help you reach numerous decision-makers in lots of different companies all over the world with its convenient search bar. The company is a well-known provider of high-quality leads that are verified and updated on a regular basis.


PX is a business optimization platform that provides effective services to B2B companies worldwide. First, it supplies them with excellent prospects to boost their income with 500+ verified lead sources. Second, it enriches direct publisher relationships with more than 3 million consumer inquiries in just one month. It is also possible to measure multiple sources concurrently. Moreover, the company ensures top-notch business optimization. The latter includes sales-data performance analysis, real-time pricing, and advanced lead qualification services.


Synthio provides data enrichment and data sourcing services that have been recognized by numerous customers all over the world since 2011. It helps its B2B clients expand their lead database and keep their existing customers’ data in a safe place. You will also appreciate the platform’s convenience once you try its outstanding features and get a list of qualified leads. Both sales professionals and marketers like Synthio for the limitless possibilities that open before them when they start using the platform. State-of-the-art technology and the latest automation solutions turn Synthio into their favorite tool that is able to assist in brand creation and management, as well as in keeping your audience interested in your content. Not only can experts successfully operate the platform, but they can also grow professionally by using the tips suggested there.

Top Data Enrichment Services

The practice of appending or otherwise augmenting the data you’ve gathered with relevant context gained from extra sources is known as data enrichment. Let us underpin this data enrichment definition by a practical example. Imagine that you need new business to business sales leads quickly — you can acquire their true name, job title, and other crucial details, initially applying a third-party tool to find their username. As a result, every B2B sales lead will be highly relevant, matching your industry and your unique offer, which will positively impact your revenue. 

All the client data initially comes in its most basic form. When such information is gathered, it is sent into a central data storage. Once this happens, the system frequently ingests it as discrete datasets. Then, the data is typically thrown into a data lake full of raw information. The latter has no significant value outside of certain contexts.

Data enrichment services can greatly assist you with making use of this unprocessed data. At least, learning this third-party data will help you acquire a deeper understanding of your consumers' lifestyles. It can also enrich your business strategies if you use it correctly. 

For instance, you can customize your marketing communications more readily if you’ve properly investigated your customers’ likes, dislikes, and behavioral patterns. Effective techniques can boost your efforts and help your brand ensure personalized experiences in line with the long-term objectives of your business. 

Most Common Types of Data Enrichment Services 

There are lots of information enhancement types, and B2B sales outsourcing companies usually apply as many as they can. However, there are two popular data enrichment examples that are most certainly worthy of your attention. 

  • Demographic Data Enrichment

It is a process of complementing an existing consumer dataset with additional demographic data, such as a job title, income level, number of children, and current marital status. Moreover, it is also possible to find out more personal details, such as the type of the car and the average value of the customer’s property. You can even see the person's credit rating by browsing information from the relevant database. This knowledge can significantly help you enhance your offer, which is critical in an age when personalized marketing is the new normal.

  • Geographic Data Enrichment

This type involves adding postal info to your current dataset that includes your customers’ addresses. Alternatively, you can add longitude and latitude. You may obtain this data from a variety of sources, including ZIP codes, mapping insights, geographic borders between cities and towns, etc. 

Obtaining this information is beneficial in various situations, for instance, when a retailer is thinking about the best location to open a new store. Furthermore, you can apply geo-enhanced data to attract the most people within a certain radius, say 40 miles. Additionally, this information can be used to make your campaigns more targeted. 

Advantages of enriching your data

  • Improved and precise data

Expand your b2b lead generation marketing campaign options by utilizing additional communication channels and improving your targeting. Your enhanced list will be as accurate as possible if you use the technique alongside email verifiers.

  • Enhanced lead scoring and segmentation

The more information you acquire, the more precise your lead scoring will be. It will also be easier to segment your audience according to essential criteria. Additionally, you can update the conversion strategy in line with the stage in the funnel. 

  • Better personalization 

The days of mass marketing efforts are coming to an end, while an individual approach is finally in the center of attention. Initiate meaningful conversations with your prospects and provide them with value. As a result, your targeting will get more precise, and your open, click-through, and conversion rates will be higher. 

  • Advanced nurturing

Data enrichment companies provide numerous customer details for you to create an effective lead nurturing strategy. Make sure to approach each segment separately to gain a more loyal audience.

  • Incredible user experience

Synchronize the new information with the one available in your CRM to ensure an awesome customer and user experience. No worries — security and data enrichment go hand in hand, so you can be sure that all your files will be well-protected.

  • Better sales and ROI

Your primary objective should always be increasing sales. If you utilize your enriched business leads to boost marketing efforts, you can expect a significant rise in sales and a boost of your email campaign results. You see, more personalization comes from enhanced data, and tailored outreach leads to improved KPIs, more impressive sales results, and, thus, better ROI.

How about some data enrichment examples? Investigate a few data enrichment tools to see how they operate in practice.

Top 3 data enrichment tools to leverage your marketing efforts

Enriching b2b sales leads on your own may be extremely time-consuming, and often, there’s no need to perform this task using your own hands. Here are the companies that can help you fetch the necessary details.

Examples of Data Enrichment Tools

Here are the top 3 tools to provide you with information enhancement services. 

  1. API

Allowing for the full integration with any popular CRM platform, this tool will provide you with extensive client data. The only thing it requires to conduct profound research is an email address. Thus, get up to 1,000 API requests for $39 per month and benefit from excellent email sending features, extra lead generation and verification services. 

  1. InsideView

This tool will also ask only for email addresses to get you a list of top-notch leads. Seamlessly synchronizing with your CRM, it will supply your business with highly qualified leads. InsideView is rather quick and user-friendly, boasting of its easy navigation. You can try the tool for free and pay $99+/month to get the necessary services. 

  1. Clearbit

Clearbit is well-known for its outstanding b2b lead generation service for beginner startups. Its major advantage is providing support to companies that are entering the business arena alongside with the enrichment services. The tool will ask you to embed a corporate website or an email address to get the necessary insights. Clearbit operates with popular CRM systems, as well as with Zapier and Salesforce. You can make 1,000 requests for $99/month.

Why You Should be Continuously Enriching Your Data 

Information enhancement (just like any other aspect of managing your company) isn't a one-time activity you shouldn’t forget about it for a long time. To be achieving your sales goals on a regular basis, you should ensure an ongoing lead generation process. 

Business security and data enrichment are practically synonymous when it comes to growing your company steadily. Although you can get a list of new prospects quite fast by utilizing one of the tools mentioned above, there’s a risk that you will have to do lots of data cleaning. Unfortunately, vendors providing such services don’t always check the relevance of the information they sell, so you might get the wrong details. We don’t recommend you upload the data you haven’t properly checked to your CRM

At Belkins, we firmly believe that the best way to be constantly attracting leads is to outsource this task to professionals skilled at prospect nurturing. Our experts know how to find high-quality leads and keep them interested. Thus, all the contacts you get from Belkins will be highly relevant, and their buying intentions will be checked. 


Read more

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
    Read more
  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?