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Choosing from Top Email Marketing Agencies

Email marketing software vendors have busy schedules nowadays, as attracting new B2B contacts through mass emailing remains one of the most effective outbound lead generation strategies.

According to HubSpot’s 2020 Statistic Report, 80% of e-commerce marketers use email marketing more than before; 20% of marketers prefer to automate their outbound email entirely, and 75% at least partially.

Email marketing is considered extremely effective for increasing brand awareness and has the highest ROI for small-scale companies. By improving email design and copy, most marketers notice a spike in email engagement, CTR and open rates.   

Responding to increased demand, the market offers:

  • email marketing software;
  • email marketing services;
  • email marketing agencies.

Both high-quality email marketing software and email marketing services give a lot of leeway to users, enabling them to tailor their messages smartly and segment subscribers more effectively. The only difference is hosting it on your own device or accessing it via browsers and the Internet.

To use email marketing software or services, you need to have a firm grasp of content marketing in general. 

In contrast, email marketing agencies take full control of your outbound email campaigns, providing talent, software, and all the pertinent services that not all small businesses and startups can boast of.

To make email marketing effective, email copy and design need to cater to specific audiences determined through data analysis and described in ideal customer profiles (ICPs) and buyer personas. Then the next step is to create relevant content and be able to tweak and adjust email sequences to fit the needs of each audience segment. If a company becomes aware of its resources covering only in-house sales, a logical move is to outsource outbound email and select your new partner from the best email marketing agencies.  

Each year Clutch, an independent B2B ratings and reviews platform, pulls up a list of top industry leaders in different categories.

Belkins has been ranking high as a B2B lead generation company (the world’s top 3), a B2B digital service company (258th in the top 1000) and as an email marketing service (4.9 based on 66 authorized reviews).

With an email service focus of approximately 10%, Belkins is proud to attest that a comprehensive approach brings notable projects and results. When seeking to expand your lead generation efforts past email marketing, we don’t recommend buying business leads. We suggest that you increase the lead flow, connect with customers, and grow your B2B contacts with Belkins.

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5

Dragonfly Digital Marketing

2007
2-9
Dragonfly Digital Marketing is probably one of the most top-rated advertising agencies in Maryland. Founded in 2007 and located in Baltimore, this digital marketing agency offers businesses a whole suite of marketing services all aimed at sustainable growth and revenue increase. The range of services offered by Dragonfly media is rather impressive. The largest emphasis is made on search engine optimization, content marketing, social media marketing, paid advertising, and email marketing. However, apart from this, Dragonfly Digital Marketing also provides a number of other services aimed at helping your team save its precious time, meanwhile ensuring the best marketing results.
5

Enchant Agency

2014
10-49
Enchant Agency is an email marketing service provider based in London that helps businesses streamline their email marketing and CRM and gain the most benefits from it. The agency was founded in 2014 and brought together some of the UK’s best email marketing specialists to help your business grow. The expert team of Enchant Agency provides consulting, automation, and marketing services to businesses across both B2B and B2C verticals. Some of the core services include strategic audit, road mapping, email design, paid social management, and many others. All services are being tailored to every client’s needs and business goals, in order to deliver the highest returns on investment.
5

Rejoiner

2011
10-49
Rejoiner is a versatile service provider located in Newport, RI. The company itself was founded in 2011 and has been helping businesses grow and prosper for 10 years already. One of the biggest reasons that explain the popularity of this agency is that it delivers all the tools, consulting, services, and email workflow software your business needs to take its marketing to the next level. Namely, by using Rejoiner, you can get professional assistance with strategy building, development, design, testing & optimization, campaign management & execution, QA, and many other day to day activities that are so vital for the success of your enterprise.
5

Tendo

1999
10-49
Tendo Communications, or simply Tendo, is a content strategy agency, devoted to helping businesses strengthen their content marketing strategies and communicate their message to potential buyers better. The company is located in San Francisco, CA, and can boast of a very extensive history. founded in 1999, Tendo has been providing content strategy and marketing services for over 20 years now and has gained a solid reputation. The company only offers two types of services - Content Marketing and Content Strategy & Experience. And, it is also worth mentioning that Tendo serves the needs of all-sized businesses across different industry verticals.
5

Volume Nine

2006
10-49
Volume Nine is a professional digital marketing agency located in Denver, CO, that helps its clients build marketing strategies that work. Founded in 2006, this agency has a pretty long history in the industry and, thus, has a fairly decent reputation. If you have been looking for a trustworthy social media agency Denver, then Volume Nine might be just the right option for you. This digital marketing agency offers businesses a wide range of effective tools that can help you grow your brand and drive sales with less effort. In its work, Nine agency makes the biggest emphasis on serving businesses from consumer products and e-commerce industries. However, apart from this, the company can also help B2B brands and clients who operate in other industry verticals, which makes Volume Nine a rather versatile service provider.
4.9

Chronos Agency

2017
50-249
Chronos LLC is a Singapore-based email marketing agency that helps businesses increase profits by optimizing and automating their email marketing strategies. The agency is still very young, as it was founded in 2017. However, it already seems to have a rather large number of clients from different industries and from all over the world. The core specializations of Chronos Agency are email design and email marketing automation services. However, unlike the majority of similar agencies, it provides end-to-end service instead of dividing it into smaller separate service categories.
4.9

InboxArmy

2016
10-49
InboxArmy is a US-based email marketing agency. Founded in 2016, this company may not be one of the industry’s old-timers. But, throughout over 5 years on the market, it has already gained a solid reputation. InboxArmy serves the needs of businesses of all shapes and kinds helping them succeed in their email marketing initiatives. In terms of services, InboxArmy offers a full suite of services that span all stages of email marketing and aim to help businesses take their email campaign inbox to the next level. Among the services offered by the company are template production, audit and strategy building, campaign management, and more.
4.8

FulcrumTech

2004
10-49
FulcrumTech is a full-service email marketing agency that is committed to the success of its customers. The company was founded in 2004 and is located in Doylestown, PA. As you already know, email marketing is the core focus of FulcrumTech. However, the agency doesn’t just provide some email marketing services but actually supplies businesses with an all-around range of solutions all aimed at helping them build successful strategies and implement them with the highest ROIs.
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Types of email marketing firms

When ranking email marketing firms, Clutch specifies their service focus. In some agencies, email marketing occupies 10% 40% of digital services, while other top email marketing companies have an 80% 100% service focus on email marketing. This means that you should do some prior research before committing to a company’s services. 

Most digital agencies offer to prepare and manage email campaigns as part of their service package. A set of tasks and services a company provides shapes its type. Here are some email marketing firms.

  • Full-service email marketing agencies manage outbound email processes on a turnkey basis, taking full control over email drip campaigns, content marketing, marketing strategy, email engagement, conversion optimization, etc.
  • B2B lead generation agencies offer a wide range of lead qualification services from SEO of a company’s website and social media marketing to client acquisition and retention. Thus, in addition to email services, you get B2B service packages tailored to your exact needs on the B2B market.
  • Email & marketing automation platforms, as is clear from the type name, set up pre-programmed emails triggered by certain user actions like entering a website or leaving a shopping cart. This type of platform perfectly suits B2C e-commerce.
  • Platform-specific email marketing agencies work with a limited range of email marketing providers. It is a common practice for top email marketing companies to partner with one or two marketing automation tools or platforms and be thoroughly specialized in them. By choosing their services, you automatically agree to use only those tools and software.
  • Email deliverability agencies refer to their skills in addressing spam, blacklisting, and email box ranking as their main specialization. Although all the best email marketing companies have email deliverability as part of their related services, smaller agencies base their market segmentation on it.
  • Creative agencies rarely name email marketing as their top service, but they are definitely skilled in managing and creating email marketing campaigns with quirky designs and copy outside of your typical styles.  

8 tips for picking from the best email marketing companies

These tips will help navigate the intricacies of looking for the right agency and cover the basic factors usually considered in such cases.

  1. Reputation. Top email marketing agencies, or their less renowned peers, all need spotless reputation in their industries to rank high in search engines and review listings. Drawing on reliable and trustworthy sources, look for an agency’s reviews and testimonials on the website, as well as check out review aggregators and social media platforms.
  2. Portfolio. Leafing through a portfolio will give you an idea of whether an agency can cater to the tastes and customs in your industries or not. If you like what you see, you will most probably like what they will produce for your audience, too.
  3. Strategies. Asking how an agency intends to approach your case is crucial to make the final decision. Even before a well-developed strategy is laid out, they already know how they may structure this campaign (customized offer, service package, additional services, etc.) If an agency can’t outline the general direction of their approach, their fit for your business is questionable.
  4. Technology. Asking about the email tools is also important for your decision-making process. If an agency is lagging behind on progressive technology, it can be a ringing bell that they will not be able to run your campaigns effectively. Automation has become a prerequisite for effective performance in any area of online marketing. It is important to use compatible and easily synchronized tools. In some cases, you may want to upgrade your CRM to get insights into campaigns and connect with leads and clients more effectively.  
  5. Talent. You are hiring an agency, but a team that’s in charge of your campaign will consist of individuals who have their own shortcomings and personal circumstances. Asking about the team members’ skills and work experience will help you make sure that selecting them is the right choice. By clarifying who will be responsible for your project if the team lead leaves or gets sick, you will buy yourself peace and a good night’s sleep.
  6. Values. It may sound like overkill, but a radical difference in values can literally kill a project. Valuing quantity over quality, form over substance, or security over creativity can create conflicting situations or a lack of satisfaction with the results. The best email marketing companies are transparent in this regard —  they will likely answer any question and will be open to discussion.
  7. Additional services. Keep your future development in mind. Bringing your outbound email needs to an agency, you may eventually require to expand your leads finding activities. Thus, you may want counsel on how to buy business leads. Belkins tips are available on the website, so visit it if you’d like to learn more.

Other aspects to consider when selecting from top email marketing agencies

Although other aspects to examine before making a choice are self-evident, it is still worth verbalizing them.

  • Determine your business’ demands. That’s a starting point before exploring your options in outsourced email marketing services. If no groundwork has been done, a seasoned agency is needed to develop ICPs and buyer personas and work out the company’s marketing strategy. If a sales team’s capacities are limited, too, consider outsourcing lead nurturing and appointment setting.
  • Familiarize yourself with their pricing and refund policy. Checking out a pricing page before striking a deal is just common sense since an agency’s email marketing efforts should be affordable for you. Life is life and force majeure happens, so make sure an agency has a refund policy and you will get your money back if their services are subpar.   

List of the top email marketing companies

We searched the Internet far and wide and collected 3 best email marketing agencies, according to Belkins in-house teams.

MailNinja is a full-service email marketing agency that works remotely and provides fully outsourced service for email marketing campaigns, from planning and designing to managing and maintaining operations.

Tendo Communications is a B2B content marketing agency. Based in San Francisco, their large team provides digital content creation, marketing strategy, and email marketing services.  

Ignite Visibility is a PPC digital agency headquartered in San Diego, CA. The agency offers a wide range of custom services, from paid ads and marketing to digital PR and strategy.

Choose from the best email marketing agencies for your business

When B2B companies are seeking to outsource their email marketing, they often want a complete service because they lack in-house resources for that and have other tasks and responsibilities on their hands. Once you visit a website, see the agency’s notable projects, reviews, and pricing, view profile and get answers to your questions, you already have a lot of data to make an informed decision. 

Even an overall rating may shed light on the company of your choice. However, if you are still in doubt, request a trial period. Give yourself time and space to sort out your concerns.

At Belkins, we are always there to consult and support you. Feel free to press a button on our website and set up a meeting with one of our experts to get high-quality services.

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When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
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  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?