Email marketing software vendors have busy schedules nowadays, as attracting new B2B contacts through mass emailing remains one of the most effective outbound lead generation strategies.
According to HubSpot’s 2020 Statistic Report, 80% of e-commerce marketers use email marketing more than before; 20% of marketers prefer to automate their outbound email entirely, and 75% at least partially.
Email marketing is considered extremely effective for increasing brand awareness and has the highest ROI for small-scale companies. By improving email design and copy, most marketers notice a spike in email engagement, CTR and open rates.
Responding to increased demand, the market offers:
- email marketing software;
- email marketing services;
- email marketing agencies.
Both high-quality email marketing software and email marketing services give a lot of leeway to users, enabling them to tailor their messages smartly and segment subscribers more effectively. The only difference is hosting it on your own device or accessing it via browsers and the Internet.
To use email marketing software or services, you need to have a firm grasp of content marketing in general.
In contrast, email marketing agencies take full control of your outbound email campaigns, providing talent, software, and all the pertinent services that not all small businesses and startups can boast of.
To make email marketing effective, email copy and design need to cater to specific audiences determined through data analysis and described in ideal customer profiles (ICPs) and buyer personas. Then the next step is to create relevant content and be able to tweak and adjust email sequences to fit the needs of each audience segment. If a company becomes aware of its resources covering only in-house sales, a logical move is to outsource outbound email and select your new partner from the best email marketing agencies.
Each year Clutch, an independent B2B ratings and reviews platform, pulls up a list of top industry leaders in different categories.
Belkins has been ranking high as a B2B lead generation company (the world’s top 3), a B2B digital service company (258th in the top 1000) and as an email marketing service (4.9 based on 66 authorized reviews).
With an email service focus of approximately 10%, Belkins is proud to attest that a comprehensive approach brings notable projects and results:
- 8,331,490 generated leads;
- 13,294,600 delivered emails;
- 51,330 meetings booked;
- 438 content clients.
When seeking to expand your lead generation efforts past email marketing, we don’t recommend buying business leads. We suggest that you increase the lead flow, connect with customers, and grow your B2B contacts with Belkins.