Founded in 1988, the Aberdeen Group is one of the market’s old-timers and leaders. The company is engaged in serving B2B businesses and helping them achieve their short- and long-term goals.
The first and main office is Aberdeen Group Boston, or, better say, it is located next to Boston (in Waltham, MA) but not directly in this city. However, after the years of expansion, today, Aberdeen already has a few more offices located in the United Kingdom, Spain, and France.
Being around for quite a while, Aberdeen has shaped a solid customer base. Some of the company’s key customers include such leaders as McAfee, Harvard University, Microsoft, Cisco, Google, Adobe, and many others.
- ABM Optimization
Aberdeen helps services identify, prioritize, and engage their sales leads to ensure higher revenues and more closed deals. At the same time, the company helps businesses streamline their sales operations by increasing the number of sales opportunities and accelerating leads’ movement through the sales funnel.
- Inside Sales Enablement
Also, Aberdeen offers businesses a professional inside sales enablement service. This service is meant to help your in-house sales teams identify and generate more in-market opportunities. Besides, the company promises to bring you extra-accurate targeting and a bigger competitive advantage with the help of helpful B2B marketing insights.
- Contact Center
Aberdeen has a professional call center located in Madrid. This call center has been operating for a long time and still delivers premium call center solutions to businesses. The core focus of the call center featured in the Aberdeen company is lead generation. The professional callers promise to help you identify and drive lots of sales leads.
- Data & Analytics
Finally, the company helps businesses grow and achieve their objectives by delivering accurate, up-to-date, and actionable B2B marketing data. The experts from the Aberdeen group study and analyze various markets, trends, and behavioral patterns to help you feel the real power of data.
Even after studying the website inside-out, you may still feel like you know nothing about Aberdeen pricing. In fact, this is true. The company doesn’t publicly share information about its prices and fees. All they say is that the services offered by Aberdeen are cost-efficient.
However, although (according to the website) the Aberdeen pricing policy is supposed to be pocket-friendly, it is worth noting that many former customers emphasize their discontent about the value for money offered by this company.
Being on the market since 1988, which is pretty long, Aberdeen has served hundreds or even thousands of customers. The company claims that it ensures 100% customer satisfaction at all times. And every Aberdeen review posted on their website seems to confirm this.
However, when you dig deeper, you can find a more unbiased Aberdeen review that is not so positive. For example, the company’s profile on Clutch contains only one review, which is left by a very displeased person. On other platforms, you will also find both positive and negative feedback. So, we can conclude that the company has satisfied and highly dissatisfied former customers.
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