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A hand-curated list of tools & resources for SDRs, Account Executives and Sales Leaders. From lead generation to closing deals.

Effective Sales Engagement Companies: How to Choose the Right One?

B2B companies are in constant need of B2B leads to keep their business going. This isn’t easy due to high competition and difficulties associated with identifying quality prospects among thousands of contacts. 

Businesses that aim to grow despite any circumstances choose to delegate lead generation to trustworthy partners. At the moment, Belkins is one of the ten most powerful lead generation companies on Clutch, and the second-best agency delivering outstanding services in the U.S. Its most prominent features include appointment setting, finding high-quality leads, ensuring remarkable LinkedIn marketing, and improving email deliverability. 

State-of-the-art technologies help Belkins facilitate all processes and bring fantastic results to its clients. The company also does its best to deliver useful content to help its customers grow. 

If you are looking for ways to streamline sales outreach activities, we encourage you to explore the list of sales engagement platforms we’ve prepared for you. But we believe it may not be enough for you... Do you want quick results?

Book a call with Belkins experts to skyrocket your appointment setting and increase the number of opportunities in your sales funnel. Don't take too long!

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Groove Inc. is a top-notch sales engagement platform for businesses that use Salesforce. It has been constructed with the demands of full-cycle sellers in mind and aims to improve cross-team collaboration. The platform is quite easy-to-use and ensures effective project administration. Developers did their best to automate every process within the scope of the platforms’ functions, so it has become a reliable sales facilitator for numerous teams. Groove app simplifies the performance of routine tasks.

Freshworks CRM

Freshworks CRM won the “CRM Solution of the Year” award at the Cloud Awards and is well-known for delivering end-to-end solutions to SDR teams. It is a revolutionary customer engagement platform that helps businesses improve their relationships with clients. It applies state-of-the-art technology to ensure the best results for its clients and offers convenient solutions to their problems. The CRM provided by Freshworks significantly improves user experience and allows sales experts and marketers to select the right strategies and communication channels.


Highspot is a modern sales enablement platform that is highly popular among SDRs from all over the world. The company delivers breakthrough solutions helping to elevate interactions with prospects and existing customers, making them meaningful. Such an approach contributes to sales growth providing the company’s clients with a unified experience that improves customer satisfaction, boosts revenue, and increases retention rates. Highspot is used by numerous organizations to enhance their workflow, online and offline training, as well as data analysis & sharing.


Autoklose belongs to the world’s most dynamic companies that produce email outreach software with integrated client databases. Operating in the B2B sector, the company helps other businesses significantly reduce their onboarding and training costs. Moreover, new SDRs can spare time to focus on the essential tasks since the software provides them with automation and useful suggestions on how to improve their work. Close more deals faster with the company’s straightforward interface having incredible features. It is especially suitable for people who never launched email campaigns before. A great database allows for contacting thousands of your potential customers.


DealHub is a remote selling platform that helps sales teams to create and support meaningful dialogues with their customers.

HubSpot Sales Hub

Founded in 2006, HubSpot Sales Hub actively operates in the sales CRM segment. The company produces powerful and easy-to-use software that can boast powerful sales analytics with awesome functionality. Its products are perfect for growing teams as they provide rich insights that allow for generating more qualified leads. Delivering a sublime end-to-end customer experience, HubSpot Sales Hub will help your business scale without overcomplicating the process. The company ensures 24/7 customer support to provide all its customers with timely assistance.


PersistIQ is a robust platform that specializes in email automation. You can create numerous personalized emails to meet the needs of your target audience. Founded in 2014, PersistIQ has helped small and medium teams to send bulk email campaigns and get great results. Facilitating the outreach efforts, PersistIQ allows for performing crucial tasks, such as A/B testing, sequence building, and analyzing the campaign results. The platform allows the integration with Copper, Salesforce, and Zapier, which means that your team’s workflow will get a powerful boost. PersistIQ is a perfect technology company that amplifies the human contribution to the sales process while automating routine tasks.


Interseller specializes in recruiting, operating in the tech niche since 2016. Its experts help other businesses all over the world find awesome talents and partners. It is a SaaS platform helping HR-professionals to spend less time processing essential information on candidates and prospects. It makes the selection process much easier, simplifying the workflow. Furthermore, the platform generates automated email sequences that are easy to customize. In other words, you can tailor any templates to the specific needs of your target audience with little to no effort.


What is SalesLoft? Having won numerous awards, this company can be truly proud of its excellent services and incredible customer reviews. SalesLoft’s headquarters are located in Atlanta. The company has offices all across the United States and also has a few offices in Great Britain and Mexico. This company facilitates sales, coaching techniques, and business operations. They are crucial components of any successful sales strategy helping teams to establish smooth communication with their potential and existing customers. SalesLoft also simplifies sales process navigation by providing convenient dashboards and supplying its users with valuable insights.


Seismic equips sales teams across the world with great solutions and the necessary knowledge to grow their business. Seismic technology is recognized by numerous professionals for delivering the value they are looking for. Indeed, the company implements the latest software to supply the necessary tools to improve performance. Seismic facilitates lead generation and nurturing, which results in better customer retention.


Adapt is perfect for an ambitious sales or marketing team, having over 300,000 subscribers and 100 million B2B contacts. It is a worldwide supplier of quality leads, having tailored its database to multiple industries. Find any information in the company’s database easily with the help of a handy search bar. Paste your target customer’s job title, email address, or phone number to get the contacts that will be most likely to buy from you.

Koncert (ex. Connectleader)

ConnectLeader is a powerful platform helping companies in the B2B segment to boost their productivity up to 800% and enhance their sales engagement. It is well-known for robust sales acceleration, as well as effective qualification and generation of new leads. The company’s developers provide clients with efficient tools to identify the quality of leads, get accurate contacts, regularly update the customer base, and facilitate communication at all levels. ConnectLeader also provides sound advice on how to nurture leads properly, taking into account their niche-specific peculiarities. Moreover, the company suggests various lead engagement strategies to deepen the connection and make more sales as a result.
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Why Sales Engagement Platforms Are Gaining Popularity 

In today’s global environment, a quick and efficient approach is a synonym for success. An increasing number of companies prefer the benefits of engaging their audience online rather than meeting clients in person, as in the case with outside sales

Indeed, the offline world of outside sales has given way to online communication due to the global pandemic and the overall need for urgency in getting business leads

The above-mentioned reasons have created a high demand for sales engagement platforms nowadays. But what is sales engagement, after all? 

Sales engagement means involving clients in interactions via phone, email, chat, etc. throughout the sales cycle.

These activities are summoned to boost conversions and revenue with the help of making customers interested in the offer more than if they didn’t receive any relevant content. 

Sales engagement software will significantly help your SDRs maintain and enhance the quality of such interactions across every possible communication channel. It will also provide detailed analytical reports to assist them with enhancing their outreach strategies. 

So what is a sales engagement platform that applies the latest technology? Let’s find out! 

What Is a Sales Engagement Platform, exactly?

An increasing number of lead generation companies are using special platforms to streamline their sales, enjoying the convenience of a single interface allowing for easy planning and execution of interactions. 

Such platforms are easily integrated into the most popular CRM types, serving as impact enhancers. They operate like the ones where you can buy b2b leads but have other functions.

Sales engagement platforms allow for seamless data synchronization and getting profound analytics. Additionally, they provide automation of numerous processes, saving time for your SDRs who can focus more on creating personalized messages. 

These features make such an advanced solution a breakthrough sales technology working in tandem with the existing CRM. Your SDRs can greatly benefit from them, adding value to each step of the buyers’ journey. 

A sales engagement platform is progressive software integrated with the existing CRM to help a customer-centric team boost personalized communication and close more deals.

What Are the Functions of Sales Engagement Software?

Software enhancing the engagement in the B2B environment performs 3 main functions:

  1. Facilitating the engagement of your audience across multiple channels.
  2. Workflow automation and optimization.
  3. Gaining valuable analytical insights and managing marketing materials.

Therefore, this is a comprehensive solution that can assist SDRs with finding the most appropriate cadences, selecting the most relevant content, reaching out to the most convenient channels, and meeting every need of your customers to boost conversions.  

Top Sales Engagement Platforms to Choose From

We’ve selected top sales engagement platforms to help you get leads for your business asap, so don’t hesitate to boost your appointment setting and sales using state-of-the-art technology.


Feel free to make more contracts and boost your ROI with Workbooks since this platform will also help you generate increased demand for your products. It will skyrocket your B2B lead generation by enhancing numerous aspects of your business. For instance, you can apply this software to improve the efficiency of your sales team, track their activity and get comprehensive reports to suggest further improvements. 

Workbooks allows for fast workflow automation and optimization. You will not only get productivity reports but also receive profound analytical insights to make well-informed decisions regarding future campaigns and sales strategies. The platform will also make your data management more efficient and provide more precise targeting and segmentation. 

Additionally, Workbooks will help your SDRs transform the customer experience by ensuring seamless agent productivity. They will only need to enable case management across diverse communication channels and track activity history to personalize their messages and bring customer interactions to a new level. 


SalesHandy is a tool that will help a small or medium-sized business acquire excellent business leads in no time by empowering your sales. This software tracks the performance of different campaigns, helping marketers identify the most popular trends and the most sought-for services. 

The tool will analyze your users’ behavioral patterns and allow you to track all the emails to see the possible areas for improvement. You will be able to significantly enhance your approaches to marketing and make your strategies more effective via valuable analytical insights. 

Data management is also easier with SalesHandy since it has lots of useful functions, such as automating your follow-ups and sequences, merging customized messages, scheduling and sending emails, and keeping all the files in one place for you to access them anywhere. Don’t be afraid to share your files — SalesHandy will ensure the utmost security for your data. 


Reply is a robust lead generation tool that streamlines not only sales but also provides remarkable automation and business optimization solutions. It will give assistance to businesses of any type, without regard to their current budget, since it has numerous options to choose from. 

Reply is great at skyrocketing both inbound and outbound sales, as well as making the workflow more efficient. Using this tool, your SDRs can focus on making the messages more personalized, and your marketers can develop more precisely targeted campaigns. 

Such an approach can considerably improve your results and boost your revenue, so apply this tool to meet your business goals. For instance, it is possible not only to tailor messages to your audience’s needs but also to analyze their performance to make constant improvements. 

Furthermore, the finder will allow you to quickly search for contacts using your unique criteria, such as the person’s job title and even their work experience. It is also possible to blacklist the addresses that have been compromised. Additionally, SDRs can upload and categorize CSV files for more convenient operations. 


This platform is the best friend of businesses striving to enhance their staff management. Indeed, growing your business isn’t only about gaining B2B leads, but it’s also about hiring the best team and keeping them motivated so that they deliver the best results to your company. 

Blueboard is specific software aiming to supply your staff with rewards to highlight their accomplishments. Such an approach doesn’t bring overnight success, but it brings about long-term consequences. 

Those are timely recognition of the employee’s efforts, effective performance management, and other important functions that turn regular employees into renowned experts. 

Thus, encourage your team members to select and send a reward to other staff members to congratulate them. It is also possible to effectively deal with negative feedback via Blueboard, as well as calculate the budget and properly utilize the reward data.


CreamSoda is a powerful CRM tool designed to match the specific needs of sales teams to help them stay in touch with each other. Numerous SDRs prefer this solution as it increases their overall productivity and assists them with meeting their sales goals.  

With CreamSoda, it is easy to find out about the most lucrative prices in the industry, as well as track shipment, deals, and deadlines. It will also allow you to find awesome prospects via a handy search bar with multiple search criteria. 

This solution can be easily integrated with Google Workspace, Outlook, and other popular solutions. Feel free to select one of the five languages from the list to work conveniently from any device (Spanish, English, Dutch, French, or German). 

Should You Choose a Platform to Boost Your Sales?

Do your own research before making the final decision to make sure that you choose the right platform to match your business needs. Pay attention to whether the team is ready to provide you with an individual approach and a customized solution. 

For instance, at Belkins, we always take into account the specific character of our clients’ business to offer a solution that will bring them the best results. So find out whether the company of your choice will integrate with your existing processes and enhance them without trying to get away with a “one-size-fits-all” offer.

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When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
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  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?