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A hand-curated list of tools & resources for SDRs, Account Executives and Sales Leaders. From lead generation to closing deals.

Effective Sales Engagement Companies: How to Choose the Right One?

B2B companies are in constant need of B2B leads to keep their business going. This isn’t easy due to high competition and difficulties associated with identifying quality prospects among thousands of contacts. 

Businesses that aim to grow despite any circumstances choose to delegate lead generation to trustworthy partners. At the moment, Belkins is one of the ten most powerful lead generation companies on Clutch, and the second-best agency delivering outstanding services in the U.S. Its most prominent features include appointment setting, finding high-quality leads, ensuring remarkable LinkedIn marketing, and improving email deliverability. 

State-of-the-art technologies help Belkins facilitate all processes and bring fantastic results to its clients. The company also does its best to deliver useful content to help its customers grow. 

If you are looking for ways to streamline sales outreach activities, we encourage you to explore the list of sales engagement platforms we’ve prepared for you. But we believe it may not be enough for you... Do you want quick results?

Book a call with Belkins experts to skyrocket your appointment setting and increase the number of opportunities in your sales funnel. Don't take too long!

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Mailshake has been designed for contemporary sales teams. It is a sales engagement platform that aims to help ambitious professionals craft custom emails to win the hearts of potential clients. It is now possible to access all the necessary features and perform a set of tasks in one place. Mailshake is a handy solution that helps to engage buyers using social media, phone, or email without having to open multiple tabs. You no longer have to spend hours searching for the crucial data because Mailshake contains it all. It has a convenient search bar to quickly find what you're looking for. The platform allows for integration with the essential modern software. You can be sure that your Hubspot or Salesforce account will work well with Mailshake. Mailshake’s interface is intuitive and user-friendly, so it is really easy to follow the tips provided by Mailshake. The company also has helpful customer support that not only answers your questions but can also send you a handful of useful materials to solve your problem, such as a video or an article.


Reply is a sales engagement platform that streamlines your email marketing efforts. It can also help you make the most of your LinkedIn outreach, social media messages, SMS, and calls. It helps automate the workflow and deal with your tasks faster. is a unique platform to boost your sales and set more appointments with your ideal prospects. Your SDRs can finally forget about the routine work and engage in more creative activities, such as building highly personalized communication with potential customers.


Mixmax is a powerful workflow automation tool that significantly increases the number of qualified prospects in your database. Founded in 2014, the company has helped numerous businesses reach out to their target audience and get a response they expected to receive. In other words, Mixmax connects businesses with the most relevant leads and helps them establish a seamless interaction and smooth work processes. Automation by Mixmax will increase the number of prospects your firm can reach exponentially. At the same time, you will ensure a personalized user experience by meeting their specific needs. Mixmax will also assist you with enhancing your operational excellence. The company’s customers are ready to prove the efficiency of its services, reporting significant time savings. The latter range from 1 day up to 90 hours per week. Mixmax also skyrockets booking appointments (it’s 6 times faster than without the tool.)


870-910 is a sales engagement platform that is located in Seattle. It significantly speeds up the process of selling by boosting the team’s performance. A high degree of automation allows for seamless interactions with customers. Outreach Inc. is well-known for its productivity enhancement strategies that help all kinds of sales teams achieve better outcomes. Moreover, the company provides excellent email outreach services. You can be sure that you will exceed your revenue goals with Outreach as the company prioritizes its clients. The platform is great for booking excellent appointments that typically result in better conversions. It provides comprehensive, integrated data on prospects, so you can easily establish smooth communication with them. You will also never forget any important details, so your retention rates will remain high. Thus, if you want to entirely transform your sales and reach all of your targets, Outreach will be the most suitable option for you.


Salesflare is a smart CRM system loved by small businesses because it can significantly improve your funnel. There’s no more need to enter your data manually since the company has automated most processes. Your contacts will automatically appear on your list, and all your discussions will also be recorded with zero effort. The data is usually collected from social media, various B2B databases, calendars, etc. Your SDRs can focus on making calls, writing emails, and deepening relationships with existing and prospective customers.


Dooly is a quick way to organize your work and easily manage your deals. It can be integrated with Salesforce and other essential software, so you can enjoy the best features of all the tools.


Lead411 is a database provider that always gives accurate and comprehensive information to its clients. It contains numerous contacts of people and companies that might turn into your prospects — you only have to select them carefully. Lead411 provides targeted filters for customers to get acquainted with contact data profiles. The most popular ones are growing businesses that are more likely to buy B2B services since they are looking for ways to boost their revenue.


VanillaSoft belongs to popular sales engagement platforms that help businesses generate awesome leads. It is a privately held company located in Texas. Its experts manage to engage circa 15,000,000 contacts every month. The company performs a variety of functions that have a great impact on sales. For instance, it allows for a quick response so that new prospects can stay engaged and never leave the website having their questions unanswered. Furthermore, VanillaSoft helps SDRs to have more meaningful and consistent interactions with leads. Numerous reps all over the world apply this progressive software to make the most of their sales opportunities. You will love the platform’s features, such as intellective routing and a powerful sales engine. Apply them to boost your sales results and increase your team’s productivity. You can use VanillaSoft as a separate tool or combine it with other CRM systems.


Yesware is a handy tool that aims to simplify your SDRs’ life. Its convenient toolkit will empower your sales team to perform better and spend less time on routine tasks. Yesware is great for meeting your monthly goals more easily. It automates numerous processes, allowing SDRs to focus on more essential activities. Your professionals will be able to schedule appointments in an instant and receive valuable tips on how to generate more leads. You will also get profound insights on what strategies perform better and which ones need to be updated or eliminated. Yesware is a tool that enables you to raise your expectations as soon as you see the first results and allows you to constantly improve your sales. Get acquainted with the firm’s services to find out how to do it.

Cirrus Insight

Cirrus Insight in is an email tracking tool that is used by 250,000 clients all over the world. Cirrus insight will become your #1 tool if you’re looking for the alternatives to Gmail or Outlook. It contains much more features that are missing in the aforementioned services. For instance, you can customize your email templates to fit the needs of a particular campaign, create email drip campaigns, schedule follow-ups and meetings. Cirrus Insight is an all-in-one solution for businesses that are interested in rapid growth. It allows SDRs to establish better connections with potential and existing customers. Reach out to leads, attract new users with the help of warming campaigns, schedule appointments, and track which content is more popular among your readers. You will get top-notch Salesforce integration with the help of this service. No matter how busy your sales team members are, it will allow them to automatically sync all emails and meetings. They can also observe email opens and create records, such as prospects, opportunities, and contacts. In other words, Cirrus Insight will help your experts be more productive by facilitating their daily routine tasks.

Salesforce High Velocity Sales

Salesforce is the most popular CRM platform on the planet that facilitates the work of numerous teams across the globe. It helps to streamline operations in the sales, IT, service, and commerce niches as well as in marketing. You can work faster and keep your clients happy if you subscribe to this platform which has numerous features listed below. You will enjoy a wide range of interconnected apps — concentrate on your customers’ needs and prioritize them. You will also be able to make your business more stable and make your clients want to come back for more products or services. Virtual selling is one of the platform’s most robust features that also integrate the best practices to help you embrace any change in your business.

Ebsta's Revenue Intelligence Platform

Ebsta’s Revenue Intelligence Platform is a company founded in 2012 that helps businesses of all sizes grow their revenue. It facilitates sales and the team’s performance, helping them to enhance relationships inside the company and build better connections with their target customers. Revenue intelligence has become the new normal in today's business world, and Ebsta’s Revenue Intelligence Platform is here to help your firm catch up with it. Beat your competitors by using powerful sales forecasting and growing your sales in a predictable manner. You will also enjoy profound insights into your ideal customer profile, as well as your clients’ behavior. Ebsta will help your SDRs understand your prospects better, which means that they will make more sales.
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Why Sales Engagement Platforms Are Gaining Popularity 

In today’s global environment, a quick and efficient approach is a synonym for success. An increasing number of companies prefer the benefits of engaging their audience online rather than meeting clients in person, as in the case with outside sales

Indeed, the offline world of outside sales has given way to online communication due to the global pandemic and the overall need for urgency in getting business leads

The above-mentioned reasons have created a high demand for sales engagement platforms nowadays. But what is sales engagement, after all? 

Sales engagement means involving clients in interactions via phone, email, chat, etc. throughout the sales cycle.

These activities are summoned to boost conversions and revenue with the help of making customers interested in the offer more than if they didn’t receive any relevant content. 

Sales engagement software will significantly help your SDRs maintain and enhance the quality of such interactions across every possible communication channel. It will also provide detailed analytical reports to assist them with enhancing their outreach strategies. 

So what is a sales engagement platform that applies the latest technology? Let’s find out! 

What Is a Sales Engagement Platform, exactly?

An increasing number of lead generation companies are using special platforms to streamline their sales, enjoying the convenience of a single interface allowing for easy planning and execution of interactions. 

Such platforms are easily integrated into the most popular CRM types, serving as impact enhancers. They operate like the ones where you can buy b2b leads but have other functions.

Sales engagement platforms allow for seamless data synchronization and getting profound analytics. Additionally, they provide automation of numerous processes, saving time for your SDRs who can focus more on creating personalized messages. 

These features make such an advanced solution a breakthrough sales technology working in tandem with the existing CRM. Your SDRs can greatly benefit from them, adding value to each step of the buyers’ journey. 

A sales engagement platform is progressive software integrated with the existing CRM to help a customer-centric team boost personalized communication and close more deals.

What Are the Functions of Sales Engagement Software?

Software enhancing the engagement in the B2B environment performs 3 main functions:

  1. Facilitating the engagement of your audience across multiple channels.
  2. Workflow automation and optimization.
  3. Gaining valuable analytical insights and managing marketing materials.

Therefore, this is a comprehensive solution that can assist SDRs with finding the most appropriate cadences, selecting the most relevant content, reaching out to the most convenient channels, and meeting every need of your customers to boost conversions.  

Top Sales Engagement Platforms to Choose From

We’ve selected top sales engagement platforms to help you get leads for your business asap, so don’t hesitate to boost your appointment setting and sales using state-of-the-art technology.


Feel free to make more contracts and boost your ROI with Workbooks since this platform will also help you generate increased demand for your products. It will skyrocket your B2B lead generation by enhancing numerous aspects of your business. For instance, you can apply this software to improve the efficiency of your sales team, track their activity and get comprehensive reports to suggest further improvements. 

Workbooks allows for fast workflow automation and optimization. You will not only get productivity reports but also receive profound analytical insights to make well-informed decisions regarding future campaigns and sales strategies. The platform will also make your data management more efficient and provide more precise targeting and segmentation. 

Additionally, Workbooks will help your SDRs transform the customer experience by ensuring seamless agent productivity. They will only need to enable case management across diverse communication channels and track activity history to personalize their messages and bring customer interactions to a new level. 


SalesHandy is a tool that will help a small or medium-sized business acquire excellent business leads in no time by empowering your sales. This software tracks the performance of different campaigns, helping marketers identify the most popular trends and the most sought-for services. 

The tool will analyze your users’ behavioral patterns and allow you to track all the emails to see the possible areas for improvement. You will be able to significantly enhance your approaches to marketing and make your strategies more effective via valuable analytical insights. 

Data management is also easier with SalesHandy since it has lots of useful functions, such as automating your follow-ups and sequences, merging customized messages, scheduling and sending emails, and keeping all the files in one place for you to access them anywhere. Don’t be afraid to share your files — SalesHandy will ensure the utmost security for your data. 


Reply is a robust lead generation tool that streamlines not only sales but also provides remarkable automation and business optimization solutions. It will give assistance to businesses of any type, without regard to their current budget, since it has numerous options to choose from. 

Reply is great at skyrocketing both inbound and outbound sales, as well as making the workflow more efficient. Using this tool, your SDRs can focus on making the messages more personalized, and your marketers can develop more precisely targeted campaigns. 

Such an approach can considerably improve your results and boost your revenue, so apply this tool to meet your business goals. For instance, it is possible not only to tailor messages to your audience’s needs but also to analyze their performance to make constant improvements. 

Furthermore, the finder will allow you to quickly search for contacts using your unique criteria, such as the person’s job title and even their work experience. It is also possible to blacklist the addresses that have been compromised. Additionally, SDRs can upload and categorize CSV files for more convenient operations. 


This platform is the best friend of businesses striving to enhance their staff management. Indeed, growing your business isn’t only about gaining B2B leads, but it’s also about hiring the best team and keeping them motivated so that they deliver the best results to your company. 

Blueboard is specific software aiming to supply your staff with rewards to highlight their accomplishments. Such an approach doesn’t bring overnight success, but it brings about long-term consequences. 

Those are timely recognition of the employee’s efforts, effective performance management, and other important functions that turn regular employees into renowned experts. 

Thus, encourage your team members to select and send a reward to other staff members to congratulate them. It is also possible to effectively deal with negative feedback via Blueboard, as well as calculate the budget and properly utilize the reward data.


CreamSoda is a powerful CRM tool designed to match the specific needs of sales teams to help them stay in touch with each other. Numerous SDRs prefer this solution as it increases their overall productivity and assists them with meeting their sales goals.  

With CreamSoda, it is easy to find out about the most lucrative prices in the industry, as well as track shipment, deals, and deadlines. It will also allow you to find awesome prospects via a handy search bar with multiple search criteria. 

This solution can be easily integrated with Google Workspace, Outlook, and other popular solutions. Feel free to select one of the five languages from the list to work conveniently from any device (Spanish, English, Dutch, French, or German). 

Should You Choose a Platform to Boost Your Sales?

Do your own research before making the final decision to make sure that you choose the right platform to match your business needs. Pay attention to whether the team is ready to provide you with an individual approach and a customized solution. 

For instance, at Belkins, we always take into account the specific character of our clients’ business to offer a solution that will bring them the best results. So find out whether the company of your choice will integrate with your existing processes and enhance them without trying to get away with a “one-size-fits-all” offer.

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When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
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  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?