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The Ultimate Guide to Outsourcing SEO: Choosing from the Top SEO Companies in the World

Sooner or later, every business can face a pressing need to outsource its search marketing. You laced your texts with SEO keywords, sectioned your blog posts with headers, and bought search ads, but the company’s website is not ranking well on Google yet. Managing SEO in-house isn’t working for you. Consider other options.

Or, maybe, you’re pretty happy with your place in Google ranking but you feel your in-house SEO efforts need to be supplemented with the advice and assistance of a reputable SEO company.

You have many aspects of B2B lead generation in place, but you ask yourself and your team:

  • How to generate a steady stream of qualified traffic and find new clients in the long run?
  • How to attract qualified business leads who need exactly what we can offer?
  • How to turn the company’s website from a money pit to a money-making machine?

The answer is to consult SEO experts and start improving your SEO strategy.

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5

Rocketclicks

2007
10-49
Rocket Clicks is a US-based agency that can become your business’s partner in marketing. In particular, the agency specializes in delivering fully customized search engine optimization and pay-per-click advertising solutions, designed to ensure business growth. The agency was founded in 2007. It has been on the market for quite a while and, thus, can already boast a reputation of a trusted and time-tested service provider. The agency’s headquarters is located in Menomonee Falls, WI. If you are interested in what this agency has to offer, the Rocket marketing solutions, whether it is PPC or SEO, consist of three stages. First of all, the experts from the agency conduct a personalized audit to see where your business is at this point. Next, based on the audit results, the agency helps you create a customized strategy that prioritizes your business objectives. And, finally, Rocketclicks helps implement the created strategy to help your business grow and achieve its goals.
5

Direction

2006
2-10
Directions Inc is an award-winning SEO and Web Design agency located in McLean, VA. The agency was founded in 2016 and has already earned a certain reputation among businesses in the US and beyond. The agency serves the needs of businesses of various scales and across different industries. And, one more thing you need to know about Direction is that this agency offers three categories of services - SEO, Web Design, and Local SEO & Reputation Management.
5

Delante

2014
10-49
Delante is a reputable SEO agency based in Krakow, Poland. The agency was founded in 2014 and has already helped thousands of customers across the globe to tackle their SEO and SEM challenges with ease. And, one more thing you need to know about Delante SEO and SEM agency is that it has been listed as one of the top 8 global large SEO agencies in 2020. This fact alone speaks for the agency’s reputation better than any words. According to the agency’s website, the team of Delante has four core missions - to help businesses become more visible online, attract more traffic, generate more leads, and, as a result, get better sales results. To attain all these goals, Delante offers a wide range of SEM and SEO solutions that can ensure business scalability and success. The agency serves the needs of businesses of different sizes and covers a large number of industry verticals, promising an individual and effective approach to every client regardless of the niche.
5

Titan Growth

2004
50-249
Titan Growth is an SEO and paid media agency located in San Diego, CA, and founded in 2004. For over 15 years, Titan Media has been helping businesses across various industries to attain their short-term and long-term goals. Titan Growth has two main specializations - technical SEO and paid media. The team of this SEO California agency consists of proven experts in the field of search engine optimization and pay-per-click advertising, who are ready to help your business develop custom strategies tailored to your success. Apart from this, the agency has its own patented technology. The tool is called TitanBot. It is designed similarly to the spiders used by Google, Bing, and other search engines to crawl websites. The tool collects valuable insights concerning your site to give you a competitive advantage in terms of more predicted search outcomes. The Titan analytics team uses this crawler tool to create personalized strategies that will bring the best results and put your sites to the top of search results pages.
5

SocialSEO

1996
50-249
SocialSEO is an industry’s old-timers. The agency was founded in 1996 and has been providing a wide range of efficient SEO, SMM, marketing, and many other services to businesses of all sizes and across different industries. Today, SocialSEO Colorado Springs is recognized as the #1 Digital Marketing Agency in the US according to UpCity.
4.9

WebFX

1995
250-999
WebPageFX Inc, better known as WebFX, is a US-based digital marketing and SEO agency. The company is a true industry pioneer. Being founded in 1995, it has been helping customers boost revenues through effective SEO and marketing solutions for decades and has earned a reputation as a trusted and reliable partner. WebPageFX SEO is a place where businesses can find all the services and tools they need to excel in marketing and SEO, including UX & Web design, content marketing, SEO services, social media advertising, and much more. One more thing worth noting is that the agency also has a unique digital marketing platform and a number of WebX software solutions designed to help businesses accelerate revenue, handle analytics and attribution matters, and automate their marketing activities.
4.9

Sure Oak

2017
10-49
Sure Oak is a professional provider of custom SEO solutions located in Brooklyn, NY. Founded in 2017, Sure Oak is a rather new player in the landscape of SEO services. Nevertheless, even being a young company, it has already earned the trust and loyalty of many customers, and, as a result, a pretty solid reputation. This SEO Brooklyn agency is dedicated to helping businesses reach their full potential and grow faster. The range of services offered by the agency spans everything related to SEO optimization and ranking, including PPC, CRO, link building, and more.
4.9

Colorado SEO Pros

2012
10-49
Colorado SEO Pros is a US-based agency that finds its mission in helping businesses leverage the power of high-quality SEO to their success and profit. Founded in 2012 and headquartered in Golden, CO, this agency is one of the biggest and most known SEO Colorado agencies available out there. This Colorado SEO company specializes in providing alone-standing SEO solutions, as well as bundles of solutions that span a wide range of services in the context of one type of service. The agency serves regional, national, and enterprise organizations across multiple industries. To help its customers overcome complex challenges and achieve greater results, the team of Colorado SEO Pros supplies them with the top SEO talent, best strategies, and AI technology.

A quick word about search marketing

Search marketing, or Search Engine Marketing (SEM), is a digital marketing strategy used to help websites increase their visibility on search engines like Google, Bing, AOL, Yahoo, and others.

  • Organic search marketing includes SEO (search engine optimization) that improves companies’ ranking if they structure their websites, do link building, use keywords and meta tags, and create top-quality content.
  • Paid search includes SEA (search engine advertising), also known as Pay-Per-Click, a type of advertising, which is shown to users above organic search results.

Search marketing developed after search engine platforms introduced more complex algorithms to help users find high-quality websites. The better your website is designed and filled with useful content, the more weight Google search engine and the likes give to you and the easier people can find you while browsing similar products online.   

SEO and SEA are closely tied with content marketing, website design, web analytics, social media, and the customer-centric culture that has shaped the digital B2B landscape. To make it to the top of the search engine results pages (SERPs), companies have to make their websites fast and easy to navigate while marketing teams make their content easy to find. Thus, search engine optimization is close to marketing and human psychology in spirit and methodology.

What will happen if you hire the wrong SEO agency?

Understanding how search engines work is challenging, especially if you are not very techy. Many companies can’t tell the right from wrong in SEO because they get overwhelmed with all that lingo, complicated link building, and multiple SEO practices. If you’re not sure what exactly a top SEO firm looks like, here’s what can happen to your website if you entrust your digital reputation to an unreputable SEM service provider.

Bad SEO - what is it?

The essence of SEO practices is to improve a website’s ranking by using up-to-date search engine methods. Bad SEO is the opposite of that intention:

  • Decreasing website ranking
  • Getting behind the SEO industry and tactics
  • Using ineffective, outdated, “stuck in the 2000s” strategies
  • Using unethical “blackhat” methods against Google’s guidelines
  • Creating duplicated content and clusters of irrelevant keywords that will take you ages to locate and get rid of.

What does good SEO look like?

If your search marketing is top-notch, you’ll get:

  • Improved ranking, which means you get business leads and more organic traffic
  • An organic traffic boost, which means more calls and/or onsite webforms
  • More calls and/or onsite webforms, which means skyrocketed sales
  • Skyrocketed sales, which means higher revenue.

How to understand what you need from an SEO agency?

First, you need to consider the size of your website, your SEO and non-SEO teams, technical capabilities, urgent issues, and, of course, the budget should be factored in when determining what to look for in an SEO agency.

If you have an unlimited budget, think no more and choose among top SEO companies in the world, as the digital world knows no boundaries. As for the rest, let’s take a look at a handful of scenarios and some guiding suggestions.

  1. Scenario 1. You’re a small business and have implemented no SEO before. If you’re on a tight budget, doing as much as you can in-house is more affordable. If the business’s website is not complex yet, you can read up and learn how to do SEO at your scale. Then you get an SEO audit from an agency and can start working on specific complex issues.
  2. Scenario 2. You’re a large-scale company and have never implemented SEO before. You start with an SEO audit which will include all aspects of your business, such as content analysis, audience analysis, etc. After the audit, you will know what can be handled in-house and what should be outsourced.
  3. Scenario 3. Your in-house SEO capacities are not enough for a new project. Outsource it to an agency or consultant, considering the time needed for the project.  
  4. Scenario 4. Non-SEO and SEO teams are not aligned in your company. In this case, you need to hire someone from an experienced SEM agency who is good at human psychology and knows how to bring behavioral change in people.
  5. Scenario 5. Your in-house team has no time for creating SEO documentation. While your SEO team is busy with their ongoing tasks, it makes a lot of sense to outsource checklists, POV documents, guidelines, etc. to an agency.
  6. Scenario 6. You want to bring in someone for a specific task. For example, SEO reporting is hard to set up at a high level. You’d better pay a consultant to do this for you.
  7. Scenario 7. You don’t know how to solve specific SEO-related issues. If you can’t put a finger on why your website traffic stalled, or you are not sure the JavaScript for new pages is right, or something else, it’s great to have SEO experts available to consult you on your questions.
  8. Scenario 8. You want SEO success quickly. Even companies with good SEO teams may need to consult high-level SEO services. In enterprise-level companies, implementing SEO recommendations more efficiently results in more impressive numbers of revenue.

Google recommendations on hiring SEO companies

Before checking out the best search engine optimization companies, let’s see what Google has to say about SEO practices. As the Big Tech giant behind the emergence of search marketing, Google is interested in educating users on how they can perform better in search results. 

Here’s a breakdown of steps Google suggests to take before making a final judgment on your SEO partner.

Step 1. Interview your SEO candidate

Google suggests that companies looking to outsource their SEO efforts choose only among the agencies that demonstrate a genuine interest in your business. If your SEO candidate knows all technical aspects of SEO and SEM but fails to ask exploratory questions about your business, better look elsewhere.

According to Google, SEO agencies can truly help only if their take on your business is holistic. Good SEO cannot be purely technical and mechanical. It should include the knowledge of your target audience and their ways of finding you, your marketing channels, USP, ICP, your competition, and the website’s function (lead generation from onsite forms, blog, etc.).

Step 2. Talk to past clients

Now, you need to make sure that an agency not only cares about your success but can also deliver it in terms of search marketing. Checking reviews and references is a common practice when choosing a service provider. A good SEO doesn’t just improve your website’s ranking but also educates your team on how SEO works.

Google recommends asking specific questions on an agency’s work performance:

  • Do they deliver it on time?
  • Are their suggestions actionable and helpful?
  • What are their results in numbers (their rankings on major keyword terms before and after a company acted on their SEO recommendations)?
  • Do they explain how search works so that you could now create content with SEO in mind?

Step 3. Request audit

By that stage in your qualification process, there are fewer candidates for larger enterprises or just one for SMEs. And you should request a paid audit from them. By giving restricted access to the company’s website, you expect an SEO candidate to examine it from technical and search viewpoints.

A search and technical SEO audit is not something that can be easily handed around as ‘free audit.’ So don’t be fooled by false promises. At the very best, you will get a generic, automated report. A proper audit is usually paid for. 

An audit report should include not only suggested improvements and estimates but also estimated impact on your business and an implementation plan. Each suggestion should be corroborated with Google Webmaster Guidelines.

Step 4. Make your choice

After you make up your mind and get ready to hire, make sure your entire company is on board with the whole SEO outsourcing process. As practice shows, implementing SEO recommendations is much more difficult than finding the best SEO services. Outsource only what you have enough resources for.

List of the world’s best SEO companies and services

As a B2B lead generation agency, we often consult and partner with search marketing consultants. Now we want to share our Top 10 of Best SEO Companies and Services with you.

Sure Oak 

Sure Oak, a full-service SEO firm in Brooklyn, NY, is focused on SEO and content services but also helps with link building, web development & design, paid search marketing, and social media advertising. Boasting Mercedes-Benz, The Gap, and American Red Cross among its clients, Sure Oak promises a holistic approach to SEO, just as Google recommends. The agency offers custom solutions so there is no pricing page on the website.

Delante

Based in Krakow, Poland, Delante is an international SEO/SEM agency that came 8th in the 2020 world’s best global SEO agencies. Keeping their client focus on small businesses (60% of all clients), Delante can also cater to enterprise and midmarket (20% and 20% respectively). While Clutch points out the agency’s hourly rate of $99, Delante has no fixed rates on their website.

Rocketclicks

Located in Milwaukee, US, Rocketclicks is a digital marketing firm that splits its web market solutions into paid and unpaid options (SEO PPC). After a personalized audit, Rocketclicks builds and helps implement a search marketing strategy. Clutch indicates that Rocketclicks charges $150 to $199 per hour.

WebFX

A digital marketing agency from Pennsylvania, US, WebFX enhances its SEO services with lead generation, content marketing, email marketing, paid ads, and UX and Web design. Based in 1999, WebFX has developed its own analytical and automated tools. Also providing custom-made solutions, WebFx nevertheless quotes their baseline prices: Local SEO from $350/month; email marketing services from $300/month.

Titan Growth

Specialized in SEO and paid media, Titan Growth is a California agency that uses its own patented technology, TitanBot, to quickly analyze clients’ websites and create personalized strategies. According to Clutch’s overview, the agency’s price tag ranges from $100 to $149 per hour. But overall, Titan Growth has no fixed prices.  

SocialSEO

Based in Colorado Springs, Social SEO is a digital marketing agency that has had over 20 years in all types of marketing (social media, search engine, Amazon, influencer) and various services (video, web design, graphic design, SEO). Each new project has its price calculated.

Boostability

Working from Lehi, UT, Boostability offers affordable SEO services to small and medium businesses, thanks to its technology platform. Promising top-ranking positions in Google within 6 months, Boostability also does CRO, website design, and content creation. Price rates start from $500 per month.

Thrive

As an Internet marketing agency working from Dallas, TX, Thrive offers full-service marketing solutions, including SEO, PPC, link building, Google Analytics services as well as content creation, social media marketing, web design, Amazon marketing, reputation management. Promising affordable prices, Thrive doesn’t disclose its quotes.

Directive

Directive is a performance marketing agency located in Irvine, CA, that offers search engine optimization among its other services. Since prices are calculated for every client individually, only Clutch gives ballpark figures for Directive’s pricing, ranging around $150-$199 per hour.

Need help in choosing SEO services?

The SEO market has no shortage of SEO services, regardless of your location. Even the smallest businesses can find something affordable. In your are looking for a search engine optimization company, keep in mind that implementation is usually the most difficult part of your website’s SEO.

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When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
    Read more
  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?