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The Ultimate Guide to Outsourcing SEO: Choosing from the Top SEO Companies in the World

Sooner or later, every business can face a pressing need to outsource its search marketing. You laced your texts with SEO keywords, sectioned your blog posts with headers, and bought search ads, but the company’s website is not ranking well on Google yet. Managing SEO in-house isn’t working for you. Consider other options.

Or, maybe, you’re pretty happy with your place in Google ranking but you feel your in-house SEO efforts need to be supplemented with the advice and assistance of a reputable SEO company.

You have many aspects of B2B lead generation in place, but you ask yourself and your team:

  • How to generate a steady stream of qualified traffic and find new clients in the long run?
  • How to attract qualified business leads who need exactly what we can offer?
  • How to turn the company’s website from a money pit to a money-making machine?

The answer is to consult SEO experts and start improving your SEO strategy.

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Sure Oak

Sure Oak is a professional provider of custom SEO solutions located in Brooklyn, NY. Founded in 2017, Sure Oak is a rather new player in the landscape of SEO services. Nevertheless, even being a young company, it has already earned the trust and loyalty of many customers, and, as a result, a pretty solid reputation. This SEO Brooklyn agency is dedicated to helping businesses reach their full potential and grow faster. The range of services offered by the agency spans everything related to SEO optimization and ranking, including PPC, CRO, link building, and more.


Victorious is a US-based SEO agency with the most SEO awards in the industry. The Victorious SEO has been around for almost 10 years already. Founded in 2012, it continues growing and enhancing its services to maintain a good reputation. The Victorious company specializes specifically in search engine optimization and everything related to it. The agency offers a broad range of SEO solutions and serves businesses across all markets, from small businesses to international companies. Also, Victorious covers a wide range of different industry verticals, including SaaS, e-commerce, luxury, real estate, law firms, travel, fashion, and many others.


WebPageFX Inc, better known as WebFX, is a US-based digital marketing and SEO agency. The company is a true industry pioneer. Being founded in 1995, it has been helping customers boost revenues through effective SEO and marketing solutions for decades and has earned a reputation as a trusted and reliable partner. WebPageFX SEO is a place where businesses can find all the services and tools they need to excel in marketing and SEO, including UX & Web design, content marketing, SEO services, social media advertising, and much more. One more thing worth noting is that the agency also has a unique digital marketing platform and a number of WebX software solutions designed to help businesses accelerate revenue, handle analytics and attribution matters, and automate their marketing activities.

Coalition Technologies

CoalitionTechnologies is a top-rated SEO, digital marketing, and e-commerce agency located in Culver City, CA. Being around since 2009, Coalition Technologies has already helped hundreds of businesses to generate lots of qualified leads, get better ROIs, and boost their revenues. Compared to some of its competitors, this SEO company California has a fairly high rating and offers a wide range of services. The core areas of specialization for Coalition Technologies are search engine optimization, digital marketing, and also web design.


Directive Consulting or simply Directive is a US-based SEO and digital marketing agency located in Irvine, CA. Founded in 2014, this performance marketing agency can’t be called an industry’s old-timer. But, despite its young age, Directive is growing rapidly, helping its customers attain their marketing goals with ease. What can Directive do for you? The agency helps B2B and B2C businesses make the most benefits of their organic and paid media marketing initiatives. The agency’s team can help you ace content marketing and search engine optimization. Also, Directive can help you make the most of paid advertising through various channels. What’s more, if you search marketing consultant in California, Directive can also come in handy. Apart from the organic and paid media solutions, the agency also offers consulting and strategy development services.

SEOcom is a performance-driven digital marketing agency based in Draper, UT. The agency was founded in 2007 and, thus, has been helping businesses succeed for over 10 years now. is a versatile agency. It serves the needs of businesses from various niches. The agency also provides services to organizations of different sizes, from small local startups to large international Fortune 500 businesses. One of the biggest benefits of this search engine agency and, in fact, the main reason why it is popular, is the fact that offers a wide range of services that are all complementary to each other. That is, if used gradually, one step at a time, the services offered by this agency have the potential to fully transform your business and help it get the best results.


SeoTuners is a one of its kind SEO agency. The agency is located in Thousand Oaks, CA, and was founded in 2009. One of the many things that make this SEO agency LA unique is that though it specializes in SEO, it also offers a wide range of other services, including branding, CRO, PPC, social media marketing, etc. And, one more highlight of SeoTuners is that they provide affordable internet marketing and SEO services, without compromising the quality of the result.

97th Floor

97th Floor is a US-based, award-winning digital marketing agency. The agency was founded in 2005 and is headquartered in Salt Lake City, UT. Helping businesses succeed for over 15 years now, 97th Floor has vast expertise in building effective digital strategies that bring the needed results. 97th Floor really stands out from the crowd of other SEO UTH providers thanks to the wide range of services it offers. Although the main focus point of 97th Floor is SEO, the agency also helps businesses to leverage paid media and email marketing to their success. Also, the agency provides professional creative services such as video production, copywriting, and more. And, finally, 97th Floor is also known for delivering effective CRO services that help brands grow and prosper.


Boostability is a professional SEO agency and the global leader in this industry. The agency was founded in 2009 and is located in Lehi, UT. As you can easily guess, the core specialization of Boostability is search engine optimization. The agency finds its mission in helping small and medium-sized businesses across the US and beyond to boost SEO and achieve their goals with ease. The services provided by the company span all types of SEO services, as well as website design, content creation, and conversion rate optimization. According to the agency itself, Boostability helps 85% of its customers to rank on the 1st page in Google search results within 6 months.


Higher Visibility is a full-service SEO and digital marketing agency located in Memphis, TN. The agency was founded in 2008 and has always found its mission in helping businesses generate higher ROIs with less effort. HigherVisibility offers a wide range of services, spanning such areas as SEO, web design, marketing, and more. The agency’s services are available to all kinds of businesses - big or small, local or international - the agency promises that its team can take you to the next level regardless of where you are at the moment. Read on to learn more about the offered services, prices, and HigherVisibility reviews.

A quick word about search marketing

Search marketing, or Search Engine Marketing (SEM), is a digital marketing strategy used to help websites increase their visibility on search engines like Google, Bing, AOL, Yahoo, and others.

  • Organic search marketing includes SEO (search engine optimization) that improves companies’ ranking if they structure their websites, do link building, use keywords and meta tags, and create top-quality content.
  • Paid search includes SEA (search engine advertising), also known as Pay-Per-Click, a type of advertising, which is shown to users above organic search results.

Search marketing developed after search engine platforms introduced more complex algorithms to help users find high-quality websites. The better your website is designed and filled with useful content, the more weight Google search engine and the likes give to you and the easier people can find you while browsing similar products online.   

SEO and SEA are closely tied with content marketing, website design, web analytics, social media, and the customer-centric culture that has shaped the digital B2B landscape. To make it to the top of the search engine results pages (SERPs), companies have to make their websites fast and easy to navigate while marketing teams make their content easy to find. Thus, search engine optimization is close to marketing and human psychology in spirit and methodology.

What will happen if you hire the wrong SEO agency?

Understanding how search engines work is challenging, especially if you are not very techy. Many companies can’t tell the right from wrong in SEO because they get overwhelmed with all that lingo, complicated link building, and multiple SEO practices. If you’re not sure what exactly a top SEO firm looks like, here’s what can happen to your website if you entrust your digital reputation to an unreputable SEM service provider.

Bad SEO - what is it?

The essence of SEO practices is to improve a website’s ranking by using up-to-date search engine methods. Bad SEO is the opposite of that intention:

  • Decreasing website ranking
  • Getting behind the SEO industry and tactics
  • Using ineffective, outdated, “stuck in the 2000s” strategies
  • Using unethical “blackhat” methods against Google’s guidelines
  • Creating duplicated content and clusters of irrelevant keywords that will take you ages to locate and get rid of.

What does good SEO look like?

If your search marketing is top-notch, you’ll get:

  • Improved ranking, which means you get business leads and more organic traffic
  • An organic traffic boost, which means more calls and/or onsite webforms
  • More calls and/or onsite webforms, which means skyrocketed sales
  • Skyrocketed sales, which means higher revenue.

How to understand what you need from an SEO agency?

First, you need to consider the size of your website, your SEO and non-SEO teams, technical capabilities, urgent issues, and, of course, the budget should be factored in when determining what to look for in an SEO agency.

If you have an unlimited budget, think no more and choose among top SEO companies in the world, as the digital world knows no boundaries. As for the rest, let’s take a look at a handful of scenarios and some guiding suggestions.

  1. Scenario 1. You’re a small business and have implemented no SEO before. If you’re on a tight budget, doing as much as you can in-house is more affordable. If the business’s website is not complex yet, you can read up and learn how to do SEO at your scale. Then you get an SEO audit from an agency and can start working on specific complex issues.
  2. Scenario 2. You’re a large-scale company and have never implemented SEO before. You start with an SEO audit which will include all aspects of your business, such as content analysis, audience analysis, etc. After the audit, you will know what can be handled in-house and what should be outsourced.
  3. Scenario 3. Your in-house SEO capacities are not enough for a new project. Outsource it to an agency or consultant, considering the time needed for the project.  
  4. Scenario 4. Non-SEO and SEO teams are not aligned in your company. In this case, you need to hire someone from an experienced SEM agency who is good at human psychology and knows how to bring behavioral change in people.
  5. Scenario 5. Your in-house team has no time for creating SEO documentation. While your SEO team is busy with their ongoing tasks, it makes a lot of sense to outsource checklists, POV documents, guidelines, etc. to an agency.
  6. Scenario 6. You want to bring in someone for a specific task. For example, SEO reporting is hard to set up at a high level. You’d better pay a consultant to do this for you.
  7. Scenario 7. You don’t know how to solve specific SEO-related issues. If you can’t put a finger on why your website traffic stalled, or you are not sure the JavaScript for new pages is right, or something else, it’s great to have SEO experts available to consult you on your questions.
  8. Scenario 8. You want SEO success quickly. Even companies with good SEO teams may need to consult high-level SEO services. In enterprise-level companies, implementing SEO recommendations more efficiently results in more impressive numbers of revenue.

Google recommendations on hiring SEO companies

Before checking out the best search engine optimization companies, let’s see what Google has to say about SEO practices. As the Big Tech giant behind the emergence of search marketing, Google is interested in educating users on how they can perform better in search results. 

Here’s a breakdown of steps Google suggests to take before making a final judgment on your SEO partner.

Step 1. Interview your SEO candidate

Google suggests that companies looking to outsource their SEO efforts choose only among the agencies that demonstrate a genuine interest in your business. If your SEO candidate knows all technical aspects of SEO and SEM but fails to ask exploratory questions about your business, better look elsewhere.

According to Google, SEO agencies can truly help only if their take on your business is holistic. Good SEO cannot be purely technical and mechanical. It should include the knowledge of your target audience and their ways of finding you, your marketing channels, USP, ICP, your competition, and the website’s function (lead generation from onsite forms, blog, etc.).

Step 2. Talk to past clients

Now, you need to make sure that an agency not only cares about your success but can also deliver it in terms of search marketing. Checking reviews and references is a common practice when choosing a service provider. A good SEO doesn’t just improve your website’s ranking but also educates your team on how SEO works.

Google recommends asking specific questions on an agency’s work performance:

  • Do they deliver it on time?
  • Are their suggestions actionable and helpful?
  • What are their results in numbers (their rankings on major keyword terms before and after a company acted on their SEO recommendations)?
  • Do they explain how search works so that you could now create content with SEO in mind?

Step 3. Request audit

By that stage in your qualification process, there are fewer candidates for larger enterprises or just one for SMEs. And you should request a paid audit from them. By giving restricted access to the company’s website, you expect an SEO candidate to examine it from technical and search viewpoints.

A search and technical SEO audit is not something that can be easily handed around as ‘free audit.’ So don’t be fooled by false promises. At the very best, you will get a generic, automated report. A proper audit is usually paid for. 

An audit report should include not only suggested improvements and estimates but also estimated impact on your business and an implementation plan. Each suggestion should be corroborated with Google Webmaster Guidelines.

Step 4. Make your choice

After you make up your mind and get ready to hire, make sure your entire company is on board with the whole SEO outsourcing process. As practice shows, implementing SEO recommendations is much more difficult than finding the best SEO services. Outsource only what you have enough resources for.

List of the world’s best SEO companies and services

As a B2B lead generation agency, we often consult and partner with search marketing consultants. Now we want to share our Top 10 of Best SEO Companies and Services with you.

Sure Oak 

Sure Oak, a full-service SEO firm in Brooklyn, NY, is focused on SEO and content services but also helps with link building, web development & design, paid search marketing, and social media advertising. Boasting Mercedes-Benz, The Gap, and American Red Cross among its clients, Sure Oak promises a holistic approach to SEO, just as Google recommends. The agency offers custom solutions so there is no pricing page on the website.


Based in Krakow, Poland, Delante is an international SEO/SEM agency that came 8th in the 2020 world’s best global SEO agencies. Keeping their client focus on small businesses (60% of all clients), Delante can also cater to enterprise and midmarket (20% and 20% respectively). While Clutch points out the agency’s hourly rate of $99, Delante has no fixed rates on their website.


Located in Milwaukee, US, Rocketclicks is a digital marketing firm that splits its web market solutions into paid and unpaid options (SEO PPC). After a personalized audit, Rocketclicks builds and helps implement a search marketing strategy. Clutch indicates that Rocketclicks charges $150 to $199 per hour.


A digital marketing agency from Pennsylvania, US, WebFX enhances its SEO services with lead generation, content marketing, email marketing, paid ads, and UX and Web design. Based in 1999, WebFX has developed its own analytical and automated tools. Also providing custom-made solutions, WebFx nevertheless quotes their baseline prices: Local SEO from $350/month; email marketing services from $300/month.

Titan Growth

Specialized in SEO and paid media, Titan Growth is a California agency that uses its own patented technology, TitanBot, to quickly analyze clients’ websites and create personalized strategies. According to Clutch’s overview, the agency’s price tag ranges from $100 to $149 per hour. But overall, Titan Growth has no fixed prices.  


Based in Colorado Springs, Social SEO is a digital marketing agency that has had over 20 years in all types of marketing (social media, search engine, Amazon, influencer) and various services (video, web design, graphic design, SEO). Each new project has its price calculated.


Working from Lehi, UT, Boostability offers affordable SEO services to small and medium businesses, thanks to its technology platform. Promising top-ranking positions in Google within 6 months, Boostability also does CRO, website design, and content creation. Price rates start from $500 per month.


As an Internet marketing agency working from Dallas, TX, Thrive offers full-service marketing solutions, including SEO, PPC, link building, Google Analytics services as well as content creation, social media marketing, web design, Amazon marketing, reputation management. Promising affordable prices, Thrive doesn’t disclose its quotes.


Directive is a performance marketing agency located in Irvine, CA, that offers search engine optimization among its other services. Since prices are calculated for every client individually, only Clutch gives ballpark figures for Directive’s pricing, ranging around $150-$199 per hour.

Need help in choosing SEO services?

The SEO market has no shortage of SEO services, regardless of your location. Even the smallest businesses can find something affordable. In your are looking for a search engine optimization company, keep in mind that implementation is usually the most difficult part of your website’s SEO.

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When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
    Read more
  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?