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The Ultimate Guide to Outsourcing SEO: Choosing from the Top SEO Companies in the World

Sooner or later, every business can face a pressing need to outsource its search marketing. You laced your texts with SEO keywords, sectioned your blog posts with headers, and bought search ads, but the company’s website is not ranking well on Google yet. Managing SEO in-house isn’t working for you. Consider other options.

Or, maybe, you’re pretty happy with your place in Google ranking but you feel your in-house SEO efforts need to be supplemented with the advice and assistance of a reputable SEO company.

You have many aspects of B2B lead generation in place, but you ask yourself and your team:

  • How to generate a steady stream of qualified traffic and find new clients in the long run?
  • How to attract qualified business leads who need exactly what we can offer?
  • How to turn the company’s website from a money pit to a money-making machine?

The answer is to consult SEO experts and start improving your SEO strategy.

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4.9

Northcutt

2010
10-49
Northcutt Inc is a professional ROI-focused inbound marketing and SEO agency based in Chicago, IL. The agency was founded in 2010 and has been delivering its services for over 10 years already. The industries served by Northcutt include SaaS & Software, PaaS & MSPs, IaaS & Telecom, and eCommerce. As for the services it offers, Northcutt spans a wide range of areas, which include search marketing, content marketing, and digital PR.
4.9

OptFirst Internet Marketing

2001
10-49
OptFirst is a trusted internet marketing Miami firm that specializes in helping businesses improve their visibility on the web. The agency was founded in 2001, which makes it one of the industry’s pioneers. The core areas of specialization for OptFirst are organic search marketing and paid advertising. The company offers a range of services designed to help businesses get noticed, rank higher in search engines, and, thus, drive more customers. One more thing worth noting about OptFirst is that it is an official Google Partner, meaning that the agency is certified to use Google Analytics, Google Maps, WordPress, LinkedIn, Instagram, Facebook Ads, and pretty much any other tool to help your business gain real benefits from the online marketing.
4.9

OuterBox

2004
50-249
OuterBox is an SEO and web design agency located in Akron, OH. Being founded in 2004, the agency has been around for over 16 years, helping businesses of different sizes to leverage top talent, technology, and proven best practices to get better results. OuterBox Akron offers a fairly broad range of services. The agency’s team specializes in lead generation and helping e-commerce brands grow. Also, some other OuterBox solutions include web design, SEO, CRO, PPC, and much more. Read on to see the full list of services.
4.9

SEO Brand

2006
10-49
SEO Brand is a global growth agency that finds its mission in helping businesses raise the bar and get better results with less effort. The agency was founded in 2006, so it has been around for quite a while, which explains its good reputation. According to the agency itself, SEO Brand marketing, SEO, and other solutions deliver 10x ROI for their customers. The agency serves the needs of businesses of various sizes and from various industry verticals, helping them achieve their short-term and long-term goals.
4.9

Sure Oak

2017
10-49
Sure Oak is a professional provider of custom SEO solutions located in Brooklyn, NY. Founded in 2017, Sure Oak is a rather new player in the landscape of SEO services. Nevertheless, even being a young company, it has already earned the trust and loyalty of many customers, and, as a result, a pretty solid reputation. This SEO Brooklyn agency is dedicated to helping businesses reach their full potential and grow faster. The range of services offered by the agency spans everything related to SEO optimization and ranking, including PPC, CRO, link building, and more.
4.9

Victorious

2012
10-49
Victorious is a US-based SEO agency with the most SEO awards in the industry. The Victorious SEO has been around for almost 10 years already. Founded in 2012, it continues growing and enhancing its services to maintain a good reputation. The Victorious company specializes specifically in search engine optimization and everything related to it. The agency offers a broad range of SEO solutions and serves businesses across all markets, from small businesses to international companies. Also, Victorious covers a wide range of different industry verticals, including SaaS, e-commerce, luxury, real estate, law firms, travel, fashion, and many others.
4.9

WebFX

1995
250-999
WebPageFX Inc, better known as WebFX, is a US-based digital marketing and SEO agency. The company is a true industry pioneer. Being founded in 1995, it has been helping customers boost revenues through effective SEO and marketing solutions for decades and has earned a reputation as a trusted and reliable partner. WebPageFX SEO is a place where businesses can find all the services and tools they need to excel in marketing and SEO, including UX & Web design, content marketing, SEO services, social media advertising, and much more. One more thing worth noting is that the agency also has a unique digital marketing platform and a number of WebX software solutions designed to help businesses accelerate revenue, handle analytics and attribution matters, and automate their marketing activities.
4.8

Coalition Technologies

2009
50-249
CoalitionTechnologies is a top-rated SEO, digital marketing, and e-commerce agency located in Culver City, CA. Being around since 2009, Coalition Technologies has already helped hundreds of businesses to generate lots of qualified leads, get better ROIs, and boost their revenues. Compared to some of its competitors, this SEO company California has a fairly high rating and offers a wide range of services. The core areas of specialization for Coalition Technologies are search engine optimization, digital marketing, and also web design.
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A quick word about search marketing

Search marketing, or Search Engine Marketing (SEM), is a digital marketing strategy used to help websites increase their visibility on search engines like Google, Bing, AOL, Yahoo, and others.

  • Organic search marketing includes SEO (search engine optimization) that improves companies’ ranking if they structure their websites, do link building, use keywords and meta tags, and create top-quality content.
  • Paid search includes SEA (search engine advertising), also known as Pay-Per-Click, a type of advertising, which is shown to users above organic search results.

Search marketing developed after search engine platforms introduced more complex algorithms to help users find high-quality websites. The better your website is designed and filled with useful content, the more weight Google search engine and the likes give to you and the easier people can find you while browsing similar products online.   

SEO and SEA are closely tied with content marketing, website design, web analytics, social media, and the customer-centric culture that has shaped the digital B2B landscape. To make it to the top of the search engine results pages (SERPs), companies have to make their websites fast and easy to navigate while marketing teams make their content easy to find. Thus, search engine optimization is close to marketing and human psychology in spirit and methodology.

What will happen if you hire the wrong SEO agency?

Understanding how search engines work is challenging, especially if you are not very techy. Many companies can’t tell the right from wrong in SEO because they get overwhelmed with all that lingo, complicated link building, and multiple SEO practices. If you’re not sure what exactly a top SEO firm looks like, here’s what can happen to your website if you entrust your digital reputation to an unreputable SEM service provider.

Bad SEO - what is it?

The essence of SEO practices is to improve a website’s ranking by using up-to-date search engine methods. Bad SEO is the opposite of that intention:

  • Decreasing website ranking
  • Getting behind the SEO industry and tactics
  • Using ineffective, outdated, “stuck in the 2000s” strategies
  • Using unethical “blackhat” methods against Google’s guidelines
  • Creating duplicated content and clusters of irrelevant keywords that will take you ages to locate and get rid of.

What does good SEO look like?

If your search marketing is top-notch, you’ll get:

  • Improved ranking, which means you get business leads and more organic traffic
  • An organic traffic boost, which means more calls and/or onsite webforms
  • More calls and/or onsite webforms, which means skyrocketed sales
  • Skyrocketed sales, which means higher revenue.

How to understand what you need from an SEO agency?

First, you need to consider the size of your website, your SEO and non-SEO teams, technical capabilities, urgent issues, and, of course, the budget should be factored in when determining what to look for in an SEO agency.

If you have an unlimited budget, think no more and choose among top SEO companies in the world, as the digital world knows no boundaries. As for the rest, let’s take a look at a handful of scenarios and some guiding suggestions.

  1. Scenario 1. You’re a small business and have implemented no SEO before. If you’re on a tight budget, doing as much as you can in-house is more affordable. If the business’s website is not complex yet, you can read up and learn how to do SEO at your scale. Then you get an SEO audit from an agency and can start working on specific complex issues.
  2. Scenario 2. You’re a large-scale company and have never implemented SEO before. You start with an SEO audit which will include all aspects of your business, such as content analysis, audience analysis, etc. After the audit, you will know what can be handled in-house and what should be outsourced.
  3. Scenario 3. Your in-house SEO capacities are not enough for a new project. Outsource it to an agency or consultant, considering the time needed for the project.  
  4. Scenario 4. Non-SEO and SEO teams are not aligned in your company. In this case, you need to hire someone from an experienced SEM agency who is good at human psychology and knows how to bring behavioral change in people.
  5. Scenario 5. Your in-house team has no time for creating SEO documentation. While your SEO team is busy with their ongoing tasks, it makes a lot of sense to outsource checklists, POV documents, guidelines, etc. to an agency.
  6. Scenario 6. You want to bring in someone for a specific task. For example, SEO reporting is hard to set up at a high level. You’d better pay a consultant to do this for you.
  7. Scenario 7. You don’t know how to solve specific SEO-related issues. If you can’t put a finger on why your website traffic stalled, or you are not sure the JavaScript for new pages is right, or something else, it’s great to have SEO experts available to consult you on your questions.
  8. Scenario 8. You want SEO success quickly. Even companies with good SEO teams may need to consult high-level SEO services. In enterprise-level companies, implementing SEO recommendations more efficiently results in more impressive numbers of revenue.

Google recommendations on hiring SEO companies

Before checking out the best search engine optimization companies, let’s see what Google has to say about SEO practices. As the Big Tech giant behind the emergence of search marketing, Google is interested in educating users on how they can perform better in search results. 

Here’s a breakdown of steps Google suggests to take before making a final judgment on your SEO partner.

Step 1. Interview your SEO candidate

Google suggests that companies looking to outsource their SEO efforts choose only among the agencies that demonstrate a genuine interest in your business. If your SEO candidate knows all technical aspects of SEO and SEM but fails to ask exploratory questions about your business, better look elsewhere.

According to Google, SEO agencies can truly help only if their take on your business is holistic. Good SEO cannot be purely technical and mechanical. It should include the knowledge of your target audience and their ways of finding you, your marketing channels, USP, ICP, your competition, and the website’s function (lead generation from onsite forms, blog, etc.).

Step 2. Talk to past clients

Now, you need to make sure that an agency not only cares about your success but can also deliver it in terms of search marketing. Checking reviews and references is a common practice when choosing a service provider. A good SEO doesn’t just improve your website’s ranking but also educates your team on how SEO works.

Google recommends asking specific questions on an agency’s work performance:

  • Do they deliver it on time?
  • Are their suggestions actionable and helpful?
  • What are their results in numbers (their rankings on major keyword terms before and after a company acted on their SEO recommendations)?
  • Do they explain how search works so that you could now create content with SEO in mind?

Step 3. Request audit

By that stage in your qualification process, there are fewer candidates for larger enterprises or just one for SMEs. And you should request a paid audit from them. By giving restricted access to the company’s website, you expect an SEO candidate to examine it from technical and search viewpoints.

A search and technical SEO audit is not something that can be easily handed around as ‘free audit.’ So don’t be fooled by false promises. At the very best, you will get a generic, automated report. A proper audit is usually paid for. 

An audit report should include not only suggested improvements and estimates but also estimated impact on your business and an implementation plan. Each suggestion should be corroborated with Google Webmaster Guidelines.

Step 4. Make your choice

After you make up your mind and get ready to hire, make sure your entire company is on board with the whole SEO outsourcing process. As practice shows, implementing SEO recommendations is much more difficult than finding the best SEO services. Outsource only what you have enough resources for.

List of the world’s best SEO companies and services

As a B2B lead generation agency, we often consult and partner with search marketing consultants. Now we want to share our Top 10 of Best SEO Companies and Services with you.

Sure Oak 

Sure Oak, a full-service SEO firm in Brooklyn, NY, is focused on SEO and content services but also helps with link building, web development & design, paid search marketing, and social media advertising. Boasting Mercedes-Benz, The Gap, and American Red Cross among its clients, Sure Oak promises a holistic approach to SEO, just as Google recommends. The agency offers custom solutions so there is no pricing page on the website.

Delante

Based in Krakow, Poland, Delante is an international SEO/SEM agency that came 8th in the 2020 world’s best global SEO agencies. Keeping their client focus on small businesses (60% of all clients), Delante can also cater to enterprise and midmarket (20% and 20% respectively). While Clutch points out the agency’s hourly rate of $99, Delante has no fixed rates on their website.

Rocketclicks

Located in Milwaukee, US, Rocketclicks is a digital marketing firm that splits its web market solutions into paid and unpaid options (SEO PPC). After a personalized audit, Rocketclicks builds and helps implement a search marketing strategy. Clutch indicates that Rocketclicks charges $150 to $199 per hour.

WebFX

A digital marketing agency from Pennsylvania, US, WebFX enhances its SEO services with lead generation, content marketing, email marketing, paid ads, and UX and Web design. Based in 1999, WebFX has developed its own analytical and automated tools. Also providing custom-made solutions, WebFx nevertheless quotes their baseline prices: Local SEO from $350/month; email marketing services from $300/month.

Titan Growth

Specialized in SEO and paid media, Titan Growth is a California agency that uses its own patented technology, TitanBot, to quickly analyze clients’ websites and create personalized strategies. According to Clutch’s overview, the agency’s price tag ranges from $100 to $149 per hour. But overall, Titan Growth has no fixed prices.  

SocialSEO

Based in Colorado Springs, Social SEO is a digital marketing agency that has had over 20 years in all types of marketing (social media, search engine, Amazon, influencer) and various services (video, web design, graphic design, SEO). Each new project has its price calculated.

Boostability

Working from Lehi, UT, Boostability offers affordable SEO services to small and medium businesses, thanks to its technology platform. Promising top-ranking positions in Google within 6 months, Boostability also does CRO, website design, and content creation. Price rates start from $500 per month.

Thrive

As an Internet marketing agency working from Dallas, TX, Thrive offers full-service marketing solutions, including SEO, PPC, link building, Google Analytics services as well as content creation, social media marketing, web design, Amazon marketing, reputation management. Promising affordable prices, Thrive doesn’t disclose its quotes.

Directive

Directive is a performance marketing agency located in Irvine, CA, that offers search engine optimization among its other services. Since prices are calculated for every client individually, only Clutch gives ballpark figures for Directive’s pricing, ranging around $150-$199 per hour.

Need help in choosing SEO services?

The SEO market has no shortage of SEO services, regardless of your location. Even the smallest businesses can find something affordable. In your are looking for a search engine optimization company, keep in mind that implementation is usually the most difficult part of your website’s SEO.

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When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

When you need good B2B sales software, you shouldn’t play a guessing game.

It takes a long search, a lot of brainstorming as well as weighing down pros and cons before you find the tool that works for you. That’s why we decided to do all the hard work for you by gathering a selection of the best B2B sales tools available. This list comes complete with descriptions, ratings, and recommendations.

The tools from our list are recognized by thousands of Fortune 100 companies around the world.

Do you need to build a smooth sales pipeline? Power up your lead generation? Get a tool that provides great monitoring features? We understand that everybody needs a particular B2B sales tool for a particular sales goal. We constantly update our list, so you would always be able to find the tool that fits your goals like a glove.

There is no Ultimate Sales Tool that works for every business can instantly reach any objective.

Your choice of B2B sales prospecting tools depends on your needs, your company size, your target audience, and your industry. This is why we suggest studying each description closely before you choose a tool. We made sure to supply you with all the information necessary - and if you have any remaining questions, don’t be shy to contact us.

Frequently Asked Questions

  • What is a B2B tool?
    Sales and marketing tools make it easy for companies to track their sales and marketing campaigns, reach more markets, and drive better results.
    B2B sales lead tools have already helped numerous businesses and can facilitate your online marketing efforts, too. They are of great help in selling a wide variety of products and services.
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  • What tools do salespeople use?
  • How do you do B2B sales?
  • What are sales enablement tools?