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- Know exactly where to allocate your budgetLearn why 85% of marketing leaders are stuck in the "good enough" zone, and discover how to invest in channels to join the top 15% who are actually satisfied with their ROI.
- Avoid the $100K+ budget mistake marketers makeLearn which channels look good in strategy decks but deliver mediocre results, and where smart marketers are cutting spend in 2026.
- See how AI is reshaping channel valueLearn which digital channels will see the biggest AI multiplier effects in the next 24 months, and how to position your team to capture these gains before they become table stakes.
Marketing in 2025 got messy: AI hype, budget cuts, unpredictable channel performance. Our speakers will run through key data from 90 marketing leaders on where budgets go and what actually performs. They'll also share how scaling their leading B2B companies Gong and Belkins confirmed or challenged what the data reveals.
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Helped 1,000+ companies, including General Electric, HiBob, and others, optimize lead gen & close more deals.
Speaker recommendation
In Courageous Marketing, Udi shares the unconventional strategies that took Gong from zero to hundreds of millions in revenue. No fluff, no theory, just what actually worked building a category-defining brand. Learn how to choose bold over safe, human over corporate, and memorable over forgettable.
Belkins is the #1 ranked appointment-setting agency, driving results for businesses in 50+ industries across the globe. We do this by empowering businesses of all scales to grow through innovative marketing, sales solutions, technology, and meaningful partnerships.
