Free online event powered by Belkins Which B2B marketing channels deserve budget in 2026?
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- Know exactly where to allocate your budgetLearn why 85% of marketing leaders are stuck in the "good enough" zone, and discover how to invest in channels to join the top 15% who are actually satisfied with their ROI.
- Avoid the $100K+ budget mistake marketers makeLearn which channels look good in strategy decks but deliver mediocre results, and where smart marketers are cutting spend in 2026.
- See how AI is reshaping channel valueLearn which digital channels will see the biggest AI multiplier effects in the next 24 months, and how to position your team to capture these gains before they become table stakes.
Agenda
Marketing in 2025 got messy: AI hype, budget cuts, unpredictable channel performance. Our speakers will run through key data from 90 marketing leaders on where budgets go and what actually performs. They'll also share how scaling their leading B2B companies Gong and Belkins confirmed or challenged what the data reveals.
11:00 am
Getting on board
11:05 am
The state of B2B marketing channels in 2026
See what changed in the marketing landscape and key findings from our research across 90 companies. Learn why 74% are stuck in the "good enough" zone and what creates the execution gap.
11:20 am
What to cut, what to keep
Practical intakes on how to move from "doing everything adequately" to "mastering 3-5 core channels."
11:30 am
Which channels AI will amplify (and which it won't)
Learn which digital channels will see 2-3x effectiveness gains from AI in 24 months, and how to prepare now.
11:40 am
What Gong and Belkins actually did
Udi and Michael will discuss whether scaling their companies aligns with the study's findings and what their companies’ strategic plans for 2026 are.
11:50 am
Q&A
Ask your burning questions and get straightforward answers to overcome your budget allocation doubts.
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seat now!
March 18th, 2026
11 am ET | 8 am PT
Free
Live Q&A
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SpeakersMeet the speakers
Michael MaximoffCo-Founder and Chief Growth Officer, Belkins
Helped 1,000+ companies, including General Electric, HiBob, and others, optimize lead gen & close more deals.
About Belkins
Belkins is the #1 ranked appointment-setting agency, driving results for businesses in 50+ industries across the globe. We do this by empowering businesses of all scales to grow through innovative marketing, sales solutions, technology, and meaningful partnerships.
1,000+loyal customers with a 95% retention rate
200k+appointments scheduled
$10return for every $1 invested
1,000+loyal customers with a 95% retention rate
200k+appointments scheduled
$10return for every $1 invested