B2B lead nurturing agency
Engage inactive leads and build trust to win deals
Our B2B lead nurturing tactics boost your revenue by moving hesitant prospects through your sales cycle and helping you close more deals.
Fuel your lead nurturing
efforts to spike up sales
See the typical challenges that our professional approach solves.
How our clients grow with us
Check out real cases of leads converted into dream deals for our customers.
Award-winning
B2B sales agency
Nurturing leads and following up on their opportunities consistently with Belkins, our clients close 50% more deals and significantly shorten their sales cycle.Want to revitalize the pipeline?
We’re here to help you convert even inactive leads into opportunities.
How our lead nurturing service works
We ensure that all of your leads get timely follow-ups and the most relevant B2B content.Lead generation and outreach
Finding leads and launching targeted cold email campaigns
To start off, we study your ICP, industry specifics, and do initial market research.
We select, categorize leads, and gather additional info about them to create personalized messages and build a nurturing strategy.
Upon that, we launch targeted email campaigns, testing approaches and scoring the prospects according to multiple purchasing factors.
Follow-up campaigns
Creating, testing, and adjusting follow-up sequences
Each of our campaigns includes a detailed plan consisting of 3-4 follow-up messages with alternative options for A/B testing.
Having the initial data on the launched campaigns, we analyze their performance and determine the leads that reacted positively, categorizing their replies.
For each category of prospects, we develop separate nurturing messages. We use your social proofs, case studies, and other materials to bring leads to a meeting with your sales team.
Long-term nurturing
Educating and consistent serving of relevant content
Not all of your SQLs may transform into opportunities and deals after the appointment. To ensure as many of them as possible become your clients, we launch long-term nurturing cadences for separate groups of SQLs.
Our content writing team analyzes all of your valuable data and materials. Based on that, they design new valuable copies personalized for each of the prospect.
Our team of SDRs tracks each reply and general email performance KPI to apply data-driven decisions for gaining more traction and eventually bring you deals with the most valuable and hottest leads.
The packages we offer
Our lead nurturing services cover lead research and qualification, appointment scheduling, no-show recovery, and weekly reports.
Customer-focused
lead nurturing team
Meet sales and marketing professionals who secure the highest revenue for your business.
Will we match your expectations?
Belkins has helped hundreds of companies strive. But to find out if our collaboration will really click, look through this checklist first.
- Your team lacks time to nurture opportunities persistently.
- You don’t have enough resources to create and adapt B2B content for different steps of buyer journey.
- You’re ready to rely on outsourced sales development representatives and content writers.
- Most of your leads are already qualified, but not yet ready to buy.
- You struggle with speeding up your sales cycle.
- You need to strengthen customer relationships.
FAQ
What are the benefits of using email outreach for lead nurturing?
Email outreach allows companies to reach leads with targeted and personalized messages. It can make your offer visible to hundreds of prospects instantly and move them through the sales funnel, which ultimately results in increased engagement, sales, and revenue.
What types of content are needed for effective lead nurturing?
This may include white papers, case studies, webinars, educational videos and readings, etc. In fact, we can run lead nurturing outreach using any materials that provide valuable insights and information about your offer and, most importantly, its benefits.
How do you measure the success of a lead nurturing campaign?
The first layer of lead nurturing KPIs is email-related parameters like reply and click-though-rates. The next metrics we focus on are lead conversion rates, deal closing rate, sales revenue, and ROI.
How long does a lead nurturing campaign typically last?
The length of a lead nurturing campaign varies depending on the complexity of the sales cycle, decision-making of your ICPs, and the market. Typically, campaigns last at least 6 months until you see tangible results.
Does your service include nurturing opportunities until they convert into deals?
Sure, it does. Not only our team ensures stable appointment flow but takes efforts to identify the most valuable prospects and nurture them consistently to secure more sales.