Belkins client delivery team
Email deliverability
expert
Our email deliverability specialists (EDSs) oversee every aspect of your domain infrastructure, fine-tuning performance to consistently land over 97% of emails in inboxes and drive dependable campaign results.
How it works
How it works
First day
Our EDSs dive into your project Slack channel, quickly immersing themselves in your ICP, product, and outreach strategy as they plan the best options for your email infrastructure.
01
week
02
month
03
ongoing
04
Assemble a fully remote team or
fill specific roles to work on your behalf
Account manager (AM)
EDSs coordinate with AMs on domain strategy, campaign timelines, and performance metrics to ensure email infrastructure supports your goals.
Sales development representative (SDR)
The deliverability team works with SDRs to set appropriate sending limits and maintain healthy sender reputation during active campaigns.
Lead sourcing specialist
EDSs coordinate with lead sourcing on catch-all lead management, bounce rate and list quality analysis for a better campaign performance.
A dedicated center of excellence (COE)
EDSs coordinate with CoE partners to ensure domain infrastructure supports both outbound campaigns and inbound services.
Email deliverability specialist (EDS)
EDSs review templates from our writers to eliminate spam triggers, broken symbols, and technical issues before any campaigns launch.
Integrated omnichannel team
Our team coordinates across all channels with complete sales and marketing alignment, delivering a consistent, unified experience.
Taking email deliverability
to the next level
to the next level
From the start, EDSs carefully audit your infrastructure and keep a close eye on inbox placement, bounce rates, spam scores, and blacklist status.
EDSs check every email template for spam keywords, broken symbols, formatting problems, and authentication issues. This makes sure your emails pass spam filters and land in the inbox.
EDSs improve technical details like sender authentication, domain reputation, and inbox placement. These steps help more people see and interact with your emails.
To keep your sender reputation strong, EDSs slowly increase sending limits, watch for problems, fix issues right away, and follow daily sending caps that match your domain’s age and performance.
EDSs keep up with changing recommendations from email providers and regularly test new tools and strategies to ensure messages consistently land in your clients’ inboxes.
By keeping deliverability rates above 97%, EDSs make sure your outreach efforts reach prospects reliably. This helps you build a steady pipeline and grow your campaigns without surprises.
97%+ inbox placement is real
Stop losing deals to spam folders. Our deliverability specialists ensure every email reaches your prospects' inbox so your outreach actually generates pipeline.
Deliverability keystone:
Belkins’ prep tech analysis
Belkins’ prep tech analysis
Domain preparation
Setting correct DNS, DKIM, SPF, and MX records to prove domain credibility.
Content quality monitoring
Leveraging advanced stop-word detection tools to eliminate spam rates.
Previous activity research
Auditing your earlier campaigns and settings to detect improvement points.
100%
Inbox rate
IP Address
blacklisted
Lead quality check
Deciding on the recipients and forecasting all possible deliverability factors.
Sending limits estimation
Assessing recommended email limits based on your industry and goals.
Deciding on the sender’s persona
Selecting a sender address and polishing signatures for more effectiveness.
- Domain preparation
Setting correct DNS, DKIM, SPF, and MX records to prove domain credibility.
- Content quality monitoring
Leveraging advanced stop-word detection tools to eliminate spam rates.
- Previous activity research
Auditing your earlier campaigns and settings to detect improvement points.
- Lead quality check
Deciding on the recipients and forecasting all possible deliverability factors.
- Sending limits estimation
Assessing recommended email limits based on your industry and goals.
- Deciding on the sender’s persona
Selecting a sender address and polishing signatures for more effectiveness.
by
Folderly for automated email deliverability at scale
After configuring thousands of mailboxes manually, we built Folderly to streamline the entire process. The tool monitors infrastructure setup, reputation building, and ongoing optimization to reach inboxes consistently.
With this core tool, Belkins’ EDSs can: 
Audit domainAutomate mailbox warm-upGet descriptive data about key metricsAnalyze and verify email templates content
Award-winning
B2B sales agency
Award-winning
B2B sales agency
B2B sales agency
How companies grow with us
Check out how our deliverability team helps our clients increase their revenue and ROI.
Jason WongCEO at Omnicharge
Lead Generation for Power Banks & Charging Stations Manufacturer: Omnicharge Case Study
Audrey WyrickSr. Product Marketing Manager at Cengage
Outsourcing Sales Acquisition for Online Education Company: 145 Calls Booked in 9 Months
Henrik IbsenCEO at OpenTeleHealth
Belkins overcame sales pipeline exhaustion, boosting appointments x2 for a health monitoring company.
FAQ
Effective deliverability management is essential. Without it, emails often end up in spam folders, undermining your outreach efforts. Deliverability specialists help ensure inbox placement by managing technical elements like DNS records, domain reputation, and sending limits. Poor deliverability can damage your domain reputation long-term, requiring months to recover and sometimes resulting in the loss of domains. The impact on ROI is significant.
Belkins' EDSs address all technical challenges to inbox placement, such as spam folder delivery, blacklist issues, DNS configuration errors (SPF, DKIM, DMARC), high bounce rates, domain reputation, template triggers, authentication failures, and sending limits. They provide both preventive setup for new campaigns and rapid recovery for existing deliverability issues, ensuring your emails consistently reach your prospects' inboxes.
EDSs configure DNS records, set up mailboxes, build sender reputation, review templates for spam triggers, set sending limits, and monitor deliverability metrics. They work closely with AMs, SDRs, content writers, and lead sourcing specialists to align technical infrastructure with campaign strategy. Each specialist manages 100 to over 250 mailboxes and proactively addresses blacklist issues, bounce rates, and domain health to ensure consistent performance.
EDSs join your project Slack channel from day one, conduct domain alignment calls to finalize strategy, handle all technical setup and monitoring, and provide weekly performance reports with ongoing optimization recommendations.
Mailbox reputation building is the gradual increase of sending volume on new domains to establish credibility with email providers. New domains that immediately send high volumes trigger spam filters because this pattern mimics spammer behavior. EDSs start with minimal sending limits, slowly increasing over weeks as the domain proves legitimate through consistent activity and engagement. Skipping this process results in immediate spam folder placement.