#1 SaaS lead generation agency
Add 50%+ more qualified SaaS leads to your pipelineWe’ll double your B2B SaaS pipeline value by engaging the right decision-makers at the right time via the most effective channels, so your team can focus on closing deals consistently, even in a competitive landscape.
We helped great SaaS brands generate B2B leads
Challenges we solve
Our clients don’t make software decisions every day. So catching them at that perfect 'right time, right place' moment? It’s a long shot. And when the buying cycle stretches over years, there’s no telling if we’ll ever connect when it actually matters.
We don’t wait around for lucky breaks. Instead, we build a reliable, cross-channel nurturing system that targets leads with real buying intent, ready to switch to your SaaS. We actively manage your pipeline and fine-tune our strategy based on real-time results, keeping performance steady and risk low. The outcome? Stabilized performance, minimized risks, and a consistent stream of high-quality appointments for your sales team.
Our clients don’t make software decisions every day. So catching them at that perfect 'right time, right place' moment? It’s a long shot. And when the buying cycle stretches over years, there’s no telling if we’ll ever connect when it actually matters.
We don’t wait around for lucky breaks. Instead, we build a reliable, cross-channel nurturing system that targets leads with real buying intent, ready to switch to your SaaS. We actively manage your pipeline and fine-tune our strategy based on real-time results, keeping performance steady and risk low. The outcome? Stabilized performance, minimized risks, and a consistent stream of high-quality appointments for your sales team.
Our clients don’t make software decisions every day. So catching them at that perfect 'right time, right place' moment? It’s a long shot. And when the buying cycle stretches over years, there’s no telling if we’ll ever connect when it actually matters.
We don’t wait around for lucky breaks. Instead, we build a reliable, cross-channel nurturing system that targets leads with real buying intent, ready to switch to your SaaS. We actively manage your pipeline and fine-tune our strategy based on real-time results, keeping performance steady and risk low. The outcome? Stabilized performance, minimized risks, and a consistent stream of high-quality appointments for your sales team.
The real bottleneck is qualification. We get steady traffic, but leads drop off when it’s time to convert. It’s like they’re happy to flirt, but nowhere near ready to commit. And honestly, what’s the point of booking 50 meetings if half of them aren’t even ready to have a real business conversation?
providing video conferencing solutions
Leads go quiet for two reasons: you're not showing up where they actually engage, or your qualification process is falling short. At Belkins, we fix both. First, we run every lead through a rigorous, multistep qualification process, so only those with real intent make it into your pipeline. Then, we keep them warm with personalized, cross-channel outreach that delivers value at every touchpoint. That’s how we turn interest into booked demos.
Our current SDR team is stretched thin, and it's clear we can't hit our growth targets. The constant cycle of hiring, onboarding, and getting new team members up to speed eats up too many resources. So, we're at a crossroads — either keep trying to grow internally or bring on a partner with experience in complex B2B sales, bypassing the long ramp-up time.
We step in as an extension of your team, bringing advanced tools and experts already trained in B2B SaaS and ready to hit the ground running. The onboarding is usually around 2 weeks, and we kick off your first campaign in just 14 days, so you can see a real impact in 45 days. With expert SDRs, copywriters, and researchers on board, your team can focus on what matters the most: closing sales and driving steady growth, without the usual demand generation bottlenecks.
We've poured significant resources into tech and channels, yet the real results remain elusive. We can’t figure out scalable growth channels because our messages simply aren't cutting through to the right people. It has become clear that our channels are merely painting the picture of a pipeline, rather than delivering truly qualified leads.
In Belkins, we focus on creating a cross-channel outreach strategy instead of investing in expensive channels that operate in a vacuum. We combine direct communication channels — like cold calls, emails, and LinkedIn — with inbound tactics that build your brand and educate your audience. This approach helps to meet decision-makers where they are and drive them safely down the pipeline.
We want to quadruple our revenue in the next two to three years… But the new markets are much bigger and very different for us. We need to reach the new markets and start selling at pace, yet we can't afford to burn our brand's reputation. That's why we're looking for rock-solid external support to navigate this launch.
AI‐powered procurement platform company
We totally get how important it is to keep your reputation safe, especially when you scale into new verticals. That’s why we don’t do one-size-fits-all. Instead, we craft bespoke outreach strategies after thorough research and give you a predictable outbound system that takes you beyond your existing network. We mirror your tone, brand, and audience sophistication in every message. Thus, your new prospects feel like they’re hearing directly from you.
Resonating with the right decision-makers in our niche feels like chasing an elusive target. Each conversation demands a unique approach, making it exhausting to genuinely cut through the noise. It’s frustrating because we know the potential is there, but it sometimes seems that we are resonating at 0% with the account holders. Some ICPs are truly hard to access.
supply chain management platform
We dive deep into every stakeholder to understand what truly matters to them. Then, we craft tailored messages and outreach scripts that speak directly to each buyer persona’s priorities. Each sequence is aligned and timed with thoughtful follow-ups to keep momentum alive. Instead of luring your prospects with nonsense messages, we try to get straight to the point with a “you've got X problem, and here’s how we can help you out — give us 30 minutes to show you how” approach.
We were left entirely in the dark about critical issues, like emails not even going out. That lack of communication and missed deliverables have left us constantly putting out fires. We desperately need a partner who can move quickly, ramp up our efforts, and cover the things we simply don't have the bandwidth or expertise for. We can't afford to waste time because our partner fails to deliver.
Every move is tracked. Every task is visible. With flat fee billing based on your size and scope of work and structured workflows, you can see where your budget is going — and why. We’ll have weekly calls and set up a channel where you can easily text or reach us directly anytime. You’ll also receive transparent weekly reports focused on numbers. So, you know what you pay for with Belkins and can accurately forecast your ROI.
Your lead generation partner for a predictable sales pipeline
We’re not just another SaaS lead generation agency promising lots of meetings. We’re an integrated growth partner, bridging the gap between your product and decision makers who actually need your solution.First, we dig into your current outbound sales performance, audience segments and market analysis, and positioning to shape a focused, channel-specific approach that fits your business model. Then, we get straight to effective execution, without endless strategy decks.
80% of our clients start seeing real traction and booking high-value meetings within the first 30 days. However, a three-month pilot period is essential to fully optimize campaigns, perform A/B testing, refine strategies, and scale meeting volumes.
Every channel works in sync to reach decision-makers where they’re most responsive and guides vetted SaaS leads through the pipeline safely. This channel alignment delivers real, measurable outcomes:
- Higher demo show rates
- 99% qualified decision-makers
- Higher close rates
- Shorter sales cycles
- Lower CAC over time
Your sales team focuses only on leads who are ready to become your paying customers.
We make SaaS demand generation effective because we never use a one-size-fits-all approach.
We take the proven strategies and steps from our experience of partnering with other SaaS businesses and adapt them to develop a scalable acquisition engine designed specifically for your product, evolving with market shifts and insights.
No generic outreach with a focus on channel-specific metrics. Every channel supports the others to turn cold leads into warm conversations and real revenue.
Our strategy includes:
- Highly personalized cold emails
- Strategic LinkedIn nurturing
- Cold and warm intent-based calling
- Optional add-ons: voicemail drops and targeted content assets
We can also collaborate with our partners to assist you with:
- Content creation for live events
- End-to-end webinar preparation
- Launch and management of pay-per-click (PPC) campaigns
- Turnkey search engine optimization (SEO)
We craft a seamless full-funnel experience in which every move drives toward one business outcome — transforming interest into actual sales.
We integrate directly into your systems, CRM, calendars, and performance dashboards (and can help you build one if you don’t have one). This ensures smooth handoffs and full transparency across every stage. No isolated KPIs or movements that your team has no knowledge of.
Need white-labeled cold outreach from a senior team member for your SaaS company? Done. Want dedicated SDR support without expanding your head count? We’ve got it covered.
Every strategic decision is made in alignment with your team, so everyone works toward the same business results and stays fully connected.
Whether you need a lean SaaS lead generation strategy or a full-scale go-to-market expansion, we tailor our engagement to your growth goals.
Start with:
- Lead list development
- Cold outbound campaigns
- Appointment setting
Then scale into:
- New target verticals
- Multiregional targeting
- More outbound channels
- Full sales enablement
As your team and revenue goals evolve, we’ll get you covered, without any unexpected funnel disruptions.
First, we dig into your current outbound sales performance, audience segments and market analysis, and positioning to shape a focused, channel-specific approach that fits your business model. Then, we get straight to effective execution, without endless strategy decks.
80% of our clients start seeing real traction and booking high-value meetings within the first 30 days. However, a three-month pilot period is essential to fully optimize campaigns, perform A/B testing, refine strategies, and scale meeting volumes.
What results to expect from our partnership
Our lead generation results for SaaS companies
Improved KPIs aligned with your revenue growth
On average, our lead generation services deliver over $50K in closed revenue for SaaS companies in the first 3 months, with qualified appointments increasing 35% month-over-month.
- 15%+ demo-to-close rates
- 60% faster decision making
- 50%+ more qualified opportunities at the top of the funnel
- 3x ROI on lead generation investment within 6 months
Our process from start to growth

A peek inside our collaboration
Opportunity and market analysis
Before launching any campaign, we lay the groundwork by pinpointing your most profitable ICPs and segments so that we’re aligned on where the real opportunities lie. We dig into your ideal customer’s role, goals, pain points, and KPIs to craft messaging that actually resonates. Then, we layer in insights from your historical sales data, our internal benchmarks, and proven strategies from similar campaigns. Before you sign anything, you'll receive a full strategic blueprint, complete with addressable market analysis and sample contacts, so expectations are clear from day one.Manual lead sourcing and qualification
Our dedicated research specialists manually validate each contact by checking LinkedIn profiles, news publications, and other sources to ensure accuracy. This rigorous process ensures we reach active, relevant professionals.
Handcrafted templates and scripts
Our copywriting team dives deep into your brand, unpacking your value proposition and reviewing past campaigns, case studies, and marketing assets to align on a go-to-market strategy that fits. From there, every message is A/B tested and crafted with precision to speak directly to your ideal prospects.
Transparent reporting
You’ll get transparent reporting throughout our cooperation, with real-time full visibility into every aspect of your campaign. We integrate directly into your CRM so that you can track ROI at every stage.
With us, you get:
- Full dashboard access via Looker Studio
- Clear attribution from lead to meeting to closed deal
- Performance breakdowns by channel, persona, and industry vertical
Proactive and open communication
To keep you in the loop, we run weekly or biweekly video syncs, provide real-time updates via Slack or email, and integrate our tech with your CRM and project management tools.
Opportunity and market analysis
Before launching any campaign, we lay the groundwork by pinpointing your most profitable ICPs and segments so that we’re aligned on where the real opportunities lie. We dig into your ideal customer’s role, goals, pain points, and KPIs to craft messaging that actually resonates. Then, we layer in insights from your historical sales data, our internal benchmarks, and proven strategies from similar campaigns. Before you sign anything, you'll receive a full strategic blueprint, complete with addressable market analysis and sample contacts, so expectations are clear from day one.High-impact talent
A proven track record in delivering lead generation services for SaaS companies
We don’t hand you just any SDRs. You get a team of specialists with real experience driving complex B2B SaaS outreach. They understand regulatory nuance, speak your audience’s language, and know how to build trust with decision-makers from the first touch.
Over 80% of our delivery team has worked with SaaS platforms across sectors like finance, HR, martech, healthcare, and logistics, so we understand the nuances of complex B2B sales.
Every client is paired with a dedicated team that’s done it before. The result? Faster ramp-up, smarter messaging, and fewer misfires.
Dedicated professionals for every step of the funnel
Every lead generation campaign is run by a dedicated team aligned with your go-to-market strategy and fully accountable for results. Your core team will include:
- Account manager
- Sales development representative
- Lead researcher
- Sales copywriter
- Email deliverability and tech specialist
For broader growth initiatives, we collaborate with trusted partners and in-house experts to launch a Center of Excellence, adding support for:
- SEO & content marketing
- Event-based lead capture
- Strategic partnerships
- Pay-per-click campaigns
Top-tier tools at no extra cost
Save up to $10,000 annually on premium lead generation and marketing tools — all included in our retainer. Plus, when we couldn’t find the right tools on the market, we developed our own software so you get the best tech without the extra hassle or costs.
Our tech partners




Proprietary tools

Testimonials from B2B SaaS clients
“Some of the work that Belkins has done for us has opened our eyes to other markets and industries we weren’t initially focused on. Belkins has really put both science and art into how they approach clients, their communications, outreach, and strategy. This was the reason we selected them, and it’s proven to be the right solution for us.
The quantity and quality of new targets and opportunities have exceeded our expectations. We currently have five Belkins-generated opportunities in the closest quarter, which we estimate will bring in over $250,000 in revenue. We're averaging about 20 new meetings per quarter from the leads generated by Belkins. Our initial expectation was to get 12 to 15 meetings per quarter, and we thought that would be exceptional — so we're well ahead of that, with momentum building for even greater results.”
“Belkins brings a little bit of magic for us because they’ve managed to create this workflow where, at scale, they reach out to thousands of people on our behalf every single month. This has helped in a lot of ways. It’s helped us acquire lots of new leads, have lots of new conversations, and build a great deal of awareness around the Dyspatch brand.
But it’s also helped us with that challenge I mentioned earlier of figuring out who our ideal customer persona is. What their company size is, what kind of industry they’re in—whether that’s Health Tech, FinTech, or SaaS. Belkins has really helped us iron out the details around who we should be going after. Who are our biggest deals going to be, and who are our biggest customers?”
Lead generation pricing tailored to your goals
- Typical starter package for B2B SaaS firms:
- from $5,000
- 1,500
- leads/month
- 3
- outreach channels
- 100
- guaranteed appts/year
- Your company size
- Your total addressable market and the number of ideal customer groups
- Your revenue and deal velocity goals
- Your digital footprint and the variety of marketing and sales-enablement content
- The channels you’ll be required to include in your plan
- Full sales audit and strategy mapping
- Total addressable market calculation and buyer profile mapping
- Sales copywriting
- Meetings booking
- No-show recovery
- Continuous refinement, data-driven fixes, and tech support
Full-spectrum B2B SaaS lead generation services
Outbound appointment setting
Our basic appointment setting for SaaS companies includes these top-performing channels:- Lead list building
- Email domain deployment
- Deliverability infrastructure setup
- Message A/B testing
- 3- to 10-touch sequences
- Response handling and follow-ups
- LinkedIn profile setup and optimization
- Content development and posting
- 100–500 connection requests per month
- 150–200 daily activities from account
- Messaging sequences of 3–10 touches
- Webinar and event support
- Tailored scripts
- Objection-handling and recalling protocols
- 2–3 reaching attempts
- Voicemail messages
- Native and non-native speakers available
- Multiline calling
- Intent-based calling
- Messengers (WhatsApp and SMS)
Outbound appointment setting
Our basic appointment setting for SaaS companies includes these top-performing channels:- Lead list building
- Email domain deployment
- Deliverability infrastructure setup
- Message A/B testing
- 3- to 10-touch sequences
- Response handling and follow-ups
- LinkedIn profile setup and optimization
- Content development and posting
- 100–500 connection requests per month
- 150–200 daily activities from account
- Messaging sequences of 3–10 touches
- Webinar and event support
- Tailored scripts
- Objection-handling and recalling protocols
- 2–3 reaching attempts
- Voicemail messages
- Native and non-native speakers available
- Multiline calling
- Intent-based calling
- Messengers (WhatsApp and SMS)
- Account-based marketing (ABM)
- Pay-per-click and display ads (Google, Bing, LinkedIn, Facebook)
- Search engine optimization
- Thought leadership and marketing content creation
- Partnerships and co-marketing
- Media outreach and PR
- Go-to-market (GTM) strategy development
- Sales enablement and lead nurturing
- HubSpot CRM migration, consulting, and management
- Sales consulting
- Hourly SDR outsourcing
- Sales enablement content creation