Michael and James talk about: B2B pitfalls that sellers trap into, why it is dangerous to rely only on sales techniques and when & why companies fail in creating their value propositions.

Sales Hacker is the leading community for the next generation of salespeople. They aim to elevate the sales profession by uncovering and sharing the innovative sales strategies, tactics and hacks.

Today’s guest is Kathryn Aragon, Head of Content for Sales Hacker, a leading sales community with over 200 thousand monthly readers.

Lemlist is a fast-growing technology startup based in France. The company is known for developing an email outreach solution with great personalization that has been used by thousands of paid users.