The #1 construction lead gen agency
Get 50% more qualified construction leads to your pipeline We help you scale by building a predictable revenue funnel, identifying hard-to-reach decision-makers, verifying every lead, and turning outreach into a stream of sales-ready meetings.
We’ve helped great construction companies generate B2B leads
Challenges we solve
Problem
Nearly all our recent success came from word of mouth or existing contacts. That worked while we were growing quickly, but now we've stalled. Referrals are unpredictable, and we can't control our growth. We know we must be more proactive, but haven't found the right approach yet.
MarcusVP of Business Development at a commercial painting company
Solution
GeorgeBelkins’ head of account management
We build a parallel outbound engine to reach accounts beyond your network. We map each company's buying committee and use AI to find and validate contacts from 100+ sources. Then we create tailored outreach across email, LinkedIn, and calls. In 45 days, you'll have a pipeline generating meetings with decision-makers who are scoping new projects.
GeorgeProblem
Nearly all our recent success came from word of mouth or existing contacts. That worked while we were growing quickly, but now we've stalled. Referrals are unpredictable, and we can't control our growth. We know we must be more proactive, but haven't found the right approach yet.
MarcusVP of Business Development at a commercial painting company
SolutionGeorgeBelkins’ head of account management
We build a parallel outbound engine to reach accounts beyond your network. We map each company's buying committee and use AI to find and validate contacts from 100+ sources. Then we create tailored outreach across email, LinkedIn, and calls. In 45 days, you'll have a pipeline generating meetings with decision-makers who are scoping new projects.
GeorgeProblem
Nearly all our recent success came from word of mouth or existing contacts. That worked while we were growing quickly, but now we've stalled. Referrals are unpredictable, and we can't control our growth. We know we must be more proactive, but haven't found the right approach yet.
MarcusVP of Business Development at a commercial painting company
SolutionGeorgeBelkins’ head of account management
We build a parallel outbound engine to reach accounts beyond your network. We map each company's buying committee and use AI to find and validate contacts from 100+ sources. Then we create tailored outreach across email, LinkedIn, and calls. In 45 days, you'll have a pipeline generating meetings with decision-makers who are scoping new projects.
GeorgeProblem
Every winter, our pipeline dries up. Projects slow, clients delay, and we scramble in Q1. This repeats yearly. We know we should build relationships and opportunities 6 months ahead but lack the bandwidth or system to beat seasonality.
TrevorPresident of a specialty roofing and waterproofing contractor
SolutionLeighBelkins’ senior account manager
Year-round omnichannel outbound is the key to predictable revenue. We create a continuous revenue funnel system, not just when the pipeline thins. By consistently engaging GCs, property managers, and developers, your calendar stays full while competitors scramble.
LeighProblem
We tried two lead generation vendors. Both gave polished pitches, took retainers, and produced almost nothing. Generic lead lists, shallow messaging, no accountability. When results lagged, they adjusted the story, not the strategy. We can't risk that again.
NielsDirector of business development at a
construction solutions company
construction solutions company
SolutionAlexBelkins’ managing director
We earn trust through structure, not promises. Every task is tracked, and results are measurable. You get flat-fee billing, weekly reports, and full team access. Before signing, you receive a market analysis, ICP, and sample contacts so you know what to expect. Most construction clients see traction within 45 days.
AlexProblem
We cover a few cities, so people think our market is small. The issue isn't size; it's that we've contacted nearly all prospects. The rest aren't in any database or on LinkedIn or Apollo. So we stopped searching for them.
RyanDirector of sales at a utility construction and fabrication company
SolutionDianaBelkins’ head of leads research
A defined geography is a precision-based challenge. When databases run dry, we dig deeper: trade directories, Google Maps, business registries, and events. The contacts your competitors miss are still reachable. They just need more research. A limited market means less noise, more focus, and higher conversion rates if outreach is targeted.
DianaProblem
Most companies have long-term contractors and aren’t seeking alternatives. They are unlikely to switch based on a few emails or calls. When their contracts are up for renewal, they often forget our outreach. We lack a way to stay top of mind.
JeffVP of Sales at a design-build construction firm
SolutionJaredBelkins’ sales development representative
Long-term vendor relationships are the norm in construction. Our outreach builds a consistent presence across email, LinkedIn, calls, and inbound channels if needed. We track engagement and time follow-ups for likely renewals, so when contracts are up, you’re the name they remember. Most deals go to whoever stays visible longest.
JaredProblem
We've been in business seven years. Clients return, and our work stands out, but we're still closing the same-sized deals as five years ago. Big contracts go to established firms. We aren't invited to bid and can't crack the ceiling, despite strong execution.
GregVP of operations at a mechanical & plumbing services firm
SolutionSandraBelkins’ account director
Winning big contracts is about visibility and relationships, not execution. Top firms win because they're known. We help you reach key decision makers early and systematically. Our outreach puts your name in the room before big bids go out, turning visibility into invitations and bigger deals.
SandraReferrals got you here. Our growth engine gets you further.
We step in as a fully operational top-of-funnel function, running research, outreach, and appointment setting so your team shows up only when a qualified construction lead is ready.We build a strategy around your companyWe start by understanding your outreach and growth goals. We identify key decision-makers and create a focused, cross-channel strategy tailored to your market. Our construction partners notice strong results within the first 45 days.Learn more about our process
You get a repeatable and scalable sales engineWe build a sustainable system for long-term growth: no low-fit meetings or quick wins. All the channels work together for compounding results. You get:
- Higher show rates, fewer wasted calls
- 99% qualified decision-makers
- Faster outreach-to-contract time
- Consistent pipeline year-round
- Lower cost per project
Our strategy shifts with your business
We build your playbook from proven construction-specific frameworks and your own outreach history to stay accountable to what’s actually working.
If a segment underperforms, we reallocate. If priorities shift, the strategy shifts with them.
Every channel reinforces the previous one
Cold email, LinkedIn, and calling work as one coordinated sequence, guiding construction prospects from first touch to qualified conversation.
When you’re ready to go further, we extend the strategy into a full allbound ecosystem.
We embed into your internal operations
A dedicated pod of 5–6 specialists plugs directly into your existing CRM, calendar, and workflows, adapting to your systems. This includes an account manager, an SDR, a copywriter, researchers, and a deliverability specialist. Every part of the process is owned by someone accountable for it.
Start lean. Scale when it's proven
Your growth trajectory isn’t linear. Neither is our engagement model.
We normally begin with targeted lead research, cold outbound, and appointment setting. Once the strategy is validated, scale into new project verticals, multiregional campaigns, and full sales enablement.
We build a strategy around your companyWe start by understanding your outreach and growth goals. We identify key decision-makers and create a focused, cross-channel strategy tailored to your market. Our construction partners notice strong results within the first 45 days.Learn more about our process
Expected outcomes of our partnership
Our lead generation results for construction companies
Company
Campaign results and impact
Key challenge resolved
345 appointments and $300K+ in closed revenue in 8 months
No outbound infrastructure, ad hoc research, and no standardized scripts
35 appointments in 3 months
An overly broad ICP, generic templates, and low visibility in a narrow market
30+ appointments and $2M+ in closed deals in 3 months
No structured outreach process, a highly specific ICP
Bringing in several billion-dollar organizations
Lack of consistency in sales efforts that would help them scale closed deals
35 appointments in 3 months and a 107% avg. KPI achieved
A generic, unfocused marketing strategy
50 appointments in 9 months
Struggling to effectively target diverse customer segments
+22 other construction companies
KPIs tied directly to your revenue goals
Our construction clients generate an average of $2M+ in confirmed closed deals from our lead generation services.
This financial impact is built on a foundation of measurable pipeline results:
- A 2x boost to pipeline value
- A 120% average KPI achieved
- A 10% lead-to-appointment rate
From initial launch to a data-driven pipeline
Our construction clients typically see traction within 45 days. By day 90, we harness data from live buyer behavior and real project market feedback to build a sustainable pipeline designed to last.
Stage 1
A peek inside our collaboration
Opportunity and market analysis
Before you sign, we deliver a custom strategic blueprint for your construction niche: market analysis, top ICPs (GCs, developers, property managers, or end-user owners), a buying committee map, and sample contacts. See our strategy, KPIs, and meeting forecasts before spending a dollar.Competency mapping Total addressable market calculation Ideal customer profile refinement Sales & marketing channel mapping Quick wins we can achieve with selected channels
Manual lead sourcing and qualification
We don’t use automated list models. In construction, accuracy matters. Our team builds lead lists from scratch using LinkedIn Sales Navigator and by scraping news, permits, industry publications, and trade show data. Every contact is checked before outreach and verified with AI.
Hand-crafted templates and scripts
We immerse ourselves in your brand to build tailored messaging, with no reused templates. Each message is personalized with our proprietary AI to reference the prospect’s history, sector, and role. Every email, call script, and LinkedIn message feels custom. Then, we A/B test continuously to sharpen what’s already working.
Transparent reporting
We integrate with your CRM and handle HubSpot setup, migration, and optimization, so you’ll get real-time, detailed campaign and ROI tracking. Our dashboards give your team fast, actionable insights — no more PDF summaries.
Proactive and open communication
You will always be informed. We tailor our communication to your preferences, ensuring your sales, estimating, and business development teams remain aligned. We offer weekly or biweekly video check-ins, instant updates via Slack or email, and full transparency through your CRM. You are also welcome to join our internal pipeline reviews and GTM strategy sessions.
Opportunity and market analysis
Before you sign, we deliver a custom strategic blueprint for your construction niche: market analysis, top ICPs (GCs, developers, property managers, or end-user owners), a buying committee map, and sample contacts. See our strategy, KPIs, and meeting forecasts before spending a dollar.Competency mapping Total addressable market calculation Ideal customer profile refinement Sales & marketing channel mapping Quick wins we can achieve with selected channels
High-impact talent
Backed by a proven track record in driving qualified construction leads
Our outsourced team excels at handling complex construction sales, which often involve long timelines, many stakeholders, and project-based buying decisions. They know how to communicate with project managers, general contractors, and procurement leaders.
Over 30% of our team has hands-on construction and real estate experience, enabling quick understanding of complex sales. Because of this, we can skip the usual learning curve and deliver measurable, industry-specific results faster than other agencies.
A dedicated specialist for every stage of the funnel
Your campaign is managed by a dedicated team of specialists who are fully aligned with your go-to-market strategy and accountable for measurable results.
- Account director
- Project manager
- Sales development representative
- Lead researcher
- Sales copywriter
- HubSpot expert
- RevOps specialist
For larger growth initiatives, we can expand the team with niche experts in SEO and content marketing, webinars and trade shows, partnerships and co-marketing, PPC campaigns, website redesign, and more.
Top-tier tools at no extra cost
Save up to $10,000 annually on premium lead generation and marketing tools — all included in our retainer. Plus, when we couldn’t find the right tools on the market, we developed our own software so you get the best tech without the extra hassle or costs.
Our tech partners
Proprietary tools
FolderlyAI-driven SaaS platform for email deliverability
ChargeChrome extension for bulk outreach via Outlook
FrostbiteIntuitive and charge-free email outreach tool
The top lead generation experts for consrtuction in the USA
The top lead generation experts for consrtuction in the USA
We’ve earned recognition for our exceptional services, delivery capabilities, and positive work culture. Explore our awards and discover how we help businesses like yours grow.
Lead generation pricing tailored to your goals
- Typical starter package for construction companies:
- from $5,000
- 1,500
- leads/month
- 3
- outreach channels
- 100
- guaranteed appts/year
What we evaluate to tailor the most balanced budget:
- Your company size
- Your total addressable market and the number of ideal customer groups
- Your revenue and deal velocity goals
- Your digital footprint and the variety of marketing and sales-enablement content
- The channels you’ll be required to include in your plan
What’s included in all packages:
- Full sales audit and strategy mapping
- Total addressable market calculation and buyer profile mapping
- Transparent reports available 24/7
- Sales copywriting
- Meetings booking
- No-show recovery
- Continuous refinement, data-driven fixes, and tech support
Full-spectrum B2B construction lead generation services
Outbound appointment setting
Our basic appointment setting for construction companies includes these top-performing channels:Cold email outreach
- Lead list building
- Email domain deployment
- Deliverability infrastructure setup
- Message A/B testing
- 3- to 10-touch sequences
- Response handling and follow-ups
LinkedIn outreach
- LinkedIn profile setup and optimization
- Content development and posting
- 100–500 connection requests per month
- 150–200 daily activities from account
- Messaging sequences of 3–10 touches
- Webinar and event support
Cold calling
- Tailored scripts
- Objection-handling and recalling protocols
- 2–3 reaching attempts
- Voicemail messages
- Native and non-native speakers available
- Multi-line calling
Additional follow-up channels
- Intent-based calling
- Messengers (WhatsApp and SMS)
Outbound appointment setting
Our basic appointment setting for construction companies includes these top-performing channels:Cold email outreach
- Lead list building
- Email domain deployment
- Deliverability infrastructure setup
- Message A/B testing
- 3- to 10-touch sequences
- Response handling and follow-ups
LinkedIn outreach
- LinkedIn profile setup and optimization
- Content development and posting
- 100–500 connection requests per month
- 150–200 daily activities from account
- Messaging sequences of 3–10 touches
- Webinar and event support
Cold calling
- Tailored scripts
- Objection-handling and recalling protocols
- 2–3 reaching attempts
- Voicemail messages
- Native and non-native speakers available
- Multi-line calling
Additional follow-up channels
- Intent-based calling
- Messengers (WhatsApp and SMS)
Inbound lead generation**Each for an additional price
- Account-based marketing (ABM)
- Pay-per-click and display ads (Google, Bing, LinkedIn, Facebook)
- Search engine optimization
- Thought leadership and marketing content creation
- Partnerships and co-marketing
- Media outreach and PR
- End-to-end webinar support
- Conference activation (pre, during, & post-event)
- Executive dinners and private events
- Social media content creation
- Promotional video development
- Brand positioning & identity
- Website redesign & optimization
Complementary services**Each for an additional price
- Go-to-market (GTM) strategy development
- Sales enablement and lead nurturing
- HubSpot CRM migration, consulting, and management
- Sales consulting
- Hourly SDR outsourcing
- Sales enablement content creation
- Marketing amplification (flexible budget scaling)
Belkins — your partner in building a scalable construction pipeline
Your client acquisition will perform better with us.
