It’s often the case the SDR belongs within the sales department as a pre-sales qualification role. In rare cases, SDRs can exist within a marketing division. Depending on their experience level, sales development representatives may be junior, middle, and senior level.

It depends on your goals, time limits, and budget. Outsourced SDRs are better in terms of economy and velocity since building a professional in-house sales team can be time-consuming and expensive.

We will focus on company or industry benchmarks and your sales department’s main operations. For instance, possible KPIs might include total emails sent, follow-up rates, and the number of appointments booked.

If you are limited in human resources or budget, you have a new product and want to assess product market fit, or you are in need of new clients FAST but have no experience with cold outreach.

A sales development representative (SDR) is a sales team member responsible for reaching out to potential customers, nurturing them, setting up quality meetings, and closing deals.