#1 IT lead generation agency
Add 50%+ more qualified IT leads to your pipelineWe help you generate IT leads with tailored cross-channel strategies, qualify them with data-driven scoring, and secure appointments with sales-ready decision-makers at scale. Your team can invest time in deals that matter most.
We’ve helped great IT companies generate B2B leads
Challenges we solve
Honestly, it feels like our sales team wastes time on calls that go nowhere. Half the people we meet with aren’t even interested in the service we offer. And sometimes, it’s even competitors pretending to be “potential clients” just to get our pricing. Something’s clearly off with how we qualify leads.
We use a structured deal qualification and scoring system where BDRs vet every opportunity using a unified playbook. Low-fit prospects are filtered out early, while scoring evolves based on real engagement from the first outreach. By the time a lead reaches the appointment stage, it’s been nurtured and has shown clear buying intent.
DianaHonestly, it feels like our sales team wastes time on calls that go nowhere. Half the people we meet with aren’t even interested in the service we offer. And sometimes, it’s even competitors pretending to be “potential clients” just to get our pricing. Something’s clearly off with how we qualify leads.
We use a structured deal qualification and scoring system where BDRs vet every opportunity using a unified playbook. Low-fit prospects are filtered out early, while scoring evolves based on real engagement from the first outreach. By the time a lead reaches the appointment stage, it’s been nurtured and has shown clear buying intent.
DianaHonestly, it feels like our sales team wastes time on calls that go nowhere. Half the people we meet with aren’t even interested in the service we offer. And sometimes, it’s even competitors pretending to be “potential clients” just to get our pricing. Something’s clearly off with how we qualify leads.
We use a structured deal qualification and scoring system where BDRs vet every opportunity using a unified playbook. Low-fit prospects are filtered out early, while scoring evolves based on real engagement from the first outreach. By the time a lead reaches the appointment stage, it’s been nurtured and has shown clear buying intent.
DianaAlthough we have an international footprint, there’s a lot of noise in the market, and we struggle with gaining visibility. Even just in the Greater Toronto Area, there are 52 IT service providers similar to ours that are well-known.
Visibility hinges on two core strategies: multitouch nurturing and relevant insight-based messaging. At Belkins, we build trust gradually through strategic follow-ups across email, LinkedIn, SMS, and calls — never pushing a solution too soon. Each value proposition is refined for every ICP, guided by engagement and prospects’ feedback from the first interactions.
LeighOur SDRs tried building a prospecting strategy twice but failed. We didn’t train them properly and lacked management systems. I mean, they are superb at upselling and working with existing clients, but are really not as good at prospecting.
We integrate seamlessly with your team, managing full-cycle nurturing until the meeting is booked. A dedicated account manager keeps every specialist aligned, ensuring no lead slips through. Depending on the scope, your team will include 5–8 seasoned sales and marketing pros, supported by our proprietary outreach tools for extra precision.
SandraTo be honest, we’ve tried other lead gen and marketing companies who say they can deliver, but they fell significantly short of the promised volume of solid leads. And then they just start filling our pipeline with sales leads that aren’t real deals.
providing IT solutions for law firms
At Belkins, every task is tracked, and every result is measurable. With flat-fee billing, weekly reports, and direct access to your team, you always know where your budget is going. We don’t rely on any kind of mass automation; every lead list and outreach sequence is built manually for precision and quality. We kick off your first campaign in just 14 days, so you can see a real impact in 45 days.
AlexThe average call-to-connection rate was extremely low, with 1,700 calls yielding only two meetings. And email outreach had an even worse performance. I think that’s because our outreach efforts were too sporadic and inconsistent. We needed a methodology to cut through the noise and reach these guys.
cybersecurity and cloud technology services
At Belkins, we build cross-channel outreach strategies that connect, not isolate. Instead of pouring budget into expensive single-channel efforts, we blend direct touchpoints — cold calls, emails, and LinkedIn — with inbound tactics that educate and build brand trust. This balance meets decision-makers where they are and guides them naturally through the pipeline.
MarigonaWe’re now thinking of going down to mid-market because sales cycles for larger deals typically range from three to six months, which is so annoying. Startup leads also often delay decisions when they realize they don’t actually have the money and need to raise capital.
supply chain management platform
To avoid wasting time on leads who aren’t ready yet, we immediately implement a deal qualification and scoring process and concentrate efforts on acquiring leads with higher buying intent. Instead of targeting only one decision-maker, we map out every persona in the buying committee, which also increases chances for faster conversions.
GeorgeIt’s not outsourcing: It’s a partnership for predictable pipeline growth.
Choosing Belkins offers more than a lead list and pushed meetings. We ensure your sales pipeline is consistently filled exclusively with sales-ready IT prospects.We skip the generic playbook and start with a full diagnostic of your past outreach, your ideal customer profile (ICP), and your core business goals. This tells us exactly who to target and what message they’re waiting to hear.
We then build a lean, cross-channel strategy that respects your budget and is built to scale. While we use the full 90-day cycle to A/B test and build a truly optimized pipeline, 3 out of 4 of our IT partners gain significant market traction within the first 45 days.
- 99% qualified decision-makers
- Higher show rates
- Faster sales cycles
- Lower customer acquisition costs
We start by designing your ideal playbook, leveraging proven strategies from our previous IT partnerships and your unique history. But we don’t just “set it and forget it.” If the initial targets are unmet, we proactively increase resources or integrate new outbound activities to get the campaign on track, changing the initial playbook.
Whether you need to accelerate timelines, scale into new verticals, or even navigate a budget cut, our strategy moves with you.
We ensure that every email, LinkedIn message, and call reinforces the others, guiding cold IT leads into warm, qualified conversations. The core strategy includes cold emails, LinkedIn nurturing, cold/warm calling, and voicemail as an optional add-on.
We can also integrate our core engine with a complete marketing ecosystem, providing end-to-end webinar & live event preparation, PPC campaign management, and turnkey search engine optimization (SEO).
We provide a full-stack outbound pod that plugs directly into your existing systems. Your CRMs, your calendars, your messaging platforms, and your metrics — we adapt them to you, guaranteeing full transparency.
A standard plan embeds a dedicated team of 5–6 specialists: an account manager, an SDR, a copywriter, two researchers, and an email deliverability specialist. Higher-tier plans scale this pod with more SDRs and researchers.
From research to targeted outreach, every part of the process is run by a specialist.
Whether you need a lean, surgical team for IT lead generation or a comprehensive, full-scale acquisition engine, we support and adapt to your goals. When your priorities shift, our strategy pivots instantly.
Start with precise lead list development, cold outbound campaigns, and high-quality appointment setting.
Then scale when you’re ready into new target verticals, multiregional campaigns, extra outbound channels, and/or full sales enablement.
We skip the generic playbook and start with a full diagnostic of your past outreach, your ideal customer profile (ICP), and your core business goals. This tells us exactly who to target and what message they’re waiting to hear.
We then build a lean, cross-channel strategy that respects your budget and is built to scale. While we use the full 90-day cycle to A/B test and build a truly optimized pipeline, 3 out of 4 of our IT partners gain significant market traction within the first 45 days.
Expected outcomes of our partnership
Our lead generation results for IT companies
KPIs tied directly to your revenue goals
Our B2B IT clients see an average of $1M in net-new revenue annually from our lead generation services.
- A 2x boost to pipeline value
- A 120% KPI achieved
- A 10% lead-to-appointment rate
Our process from initial launch to a data-driven engine
A peek inside our collaboration
Opportunity and market analysis
Before any agreement is signed, we deliver a complete strategic blueprint. This isn’t a proposal; it’s a custom plan. It includes a deep-dive market analysis, a precise definition of your most profitable ICPs and segments, and sample contacts. You will see our strategy, realistic KPIs, and a concrete forecast of expected meeting volumes.Competency mapping Total addressable market calculation Ideal customer profile refinement Lead generation channel mapping for IT Quick wins we can achieve with selected channels
Manual lead sourcing and qualification
Handcrafted templates and scripts
Transparent reporting
Proactive and open communication
You will never have to ask, “What’s happening?” We build our communication cadence around your preferences, ensuring your sales, marketing, and biz dev teams are always aligned and accessible.
Here’s how we keep you in the loop:
- Weekly or biweekly video check-ins
- Instant updates via Slack or email
- Full transparency through your existing CRM
- Option to join our internal pipeline reviews and GTM strategy sessions.
Opportunity and market analysis
Before any agreement is signed, we deliver a complete strategic blueprint. This isn’t a proposal; it’s a custom plan. It includes a deep-dive market analysis, a precise definition of your most profitable ICPs and segments, and sample contacts. You will see our strategy, realistic KPIs, and a concrete forecast of expected meeting volumes.Competency mapping Total addressable market calculation Ideal customer profile refinement Lead generation channel mapping for IT Quick wins we can achieve with selected channels
High-impact talent
Backed by a proven track record in driving qualified IT leads
We hire for IT expertise, not by location. Your dedicated outsourced team has proven experience in complex B2B outreach. They know how to navigate complex sales cycles, speak your audience’s tech language, and build the trust required to secure meetings with real decision-makers.
Over 30% of our delivery team has hands-on experience working with IT leaders across multiple sub-sectors — including network operators, ISPs, unified communications, data centers, IoT providers, and wholesale carriers. This depth gives us an immediate, clear understanding of the nuances of high-stakes B2B sales.
The result? A faster ramp-up, no learning curve, and measurable, industry-specific results within 45 days.
A dedicated specialist for every stage of the funnel
Your campaign is driven by a dedicated pod of specialists. This core team is fully aligned with your go-to-market strategy and accountable for measurable results.
- Account manager
- Sales development representative
- Lead researcher
- Sales copywriter
- Email deliverability and tech specialist
For larger growth initiatives, we can expand your team into a full Center of Excellence, providing trusted experts to support:
- SEO & content marketing
- Event-based lead capture
- Strategic partnerships
- Pay-per-click campaigns
Top-tier tools at no extra cost
Save up to $10,000 annually on premium lead generation and marketing tools — all included in our retainer. Plus, when we couldn’t find the right tools on the market, we developed our own software so you get the best tech without the extra hassle or costs.
Our tech partners
Proprietary tools
Testimonials from B2B IT clients
“Everyone we’ve worked with at Belkins has been very professional and kind of matched our energy and what we were looking for. We’ve been working with Belkins for about 8 months now, and I think the total meetings that we’ve taken between my partner and I would be between 20 and 30. [...]
I think now we’re up to four or five deals closed, with a lot more in the pipeline behind that. I’ve been really impressed with the statistics coming out of the Belkins campaigns.”
“One of the things that’s been great with Belkins is that they’re really creative with the different approaches, and as we’ve experimented within those approaches, we’ve been able to find great candidates and companies to work with. We’ve been working with several billion-dollar organizations due to engaging with Belkins, and we are expanding within our agreement with them and can hope to do more.”
Lead generation pricing tailored to your goals
- Typical starter package for B2B IT companies:
- from $6,500
- 1,500
- leads/month
- 3
- outreach channels
- 100
- guaranteed appts/year
- Your company size
- Your total addressable market and the number of ideal customer groups
- Your revenue and deal velocity goals
- Your digital footprint and the variety of marketing and sales enablement content
- The channels you’ll be required to include in your plan
- A full sales audit and strategy mapping
- Total addressable market calculation and buyer profile mapping
- Appointment booking
- No-show recovery
- Continuous refinement, data-driven fixes, and tech support
Full-spectrum B2B IT lead generation services
Outbound appointment setting
Our basic appointment setting for IT companies includes these top-performing channels:- Lead list building
- Email domain deployment
- Deliverability infrastructure setup
- Message A/B testing
- 3- to 10-touch sequences
- Response handling and follow-ups
- LinkedIn profile setup and optimization
- Content development and posting
- 100–500 connection requests per month
- 150–200 daily activities from the account
- Messaging sequences of 3–10 touches
- Webinar and event support
- Tailored scripts
- Objection-handling and recalling protocols
- 2–3 reaching attempts
- Voicemail messages
- Multiline calling
- Intent-based calling
- Messengers (WhatsApp and SMS)
Outbound appointment setting
Our basic appointment setting for IT companies includes these top-performing channels:- Lead list building
- Email domain deployment
- Deliverability infrastructure setup
- Message A/B testing
- 3- to 10-touch sequences
- Response handling and follow-ups
- LinkedIn profile setup and optimization
- Content development and posting
- 100–500 connection requests per month
- 150–200 daily activities from the account
- Messaging sequences of 3–10 touches
- Webinar and event support
- Tailored scripts
- Objection-handling and recalling protocols
- 2–3 reaching attempts
- Voicemail messages
- Multiline calling
- Intent-based calling
- Messengers (WhatsApp and SMS)
- Account-based marketing (ABM)
- Pay-per-click and display ads (Google, Bing, LinkedIn, Facebook)
- Search engine optimization
- Thought leadership and marketing content creation
- Partnerships and co-marketing
- Media outreach and PR
- Go-to-market (GTM) strategy development
- Sales enablement and lead nurturing
- HubSpot CRM migration, consulting, and management
- Sales consulting
- Hourly SDR outsourcing
- Sales enablement content creation
Belkins — your partner in building a scalable IT sales pipeline
