Lead generation and appointment setting services
Get appointments that turn into deals We find, verify, and warm up your prospects to deliver 20 monthly meetings that are worth your time. * we’ll schedule a 15–30-min call with our account executive
We’ve helped great businesses
get in front of their ideal clients
Our clients achieve 50%– 200% growth in pipeline volume
When businesses start working with us, they are impressed with our structured process, diligence, and attention to detail. This helps our clients achieve annual ROI of 599% and land 30+ monthly meetings , making outreach one of their top client acquisition channels .
Learn more about our approach
A 360-degree approach to B2B appointment setting services
At Belkins, we connect you with the right prospects through a strategic, cross-channel approach. Instead of just making contact, we focus on reaching the right people — decision-makers who actually need your solution.
By aligning messaging across multiple touchpoints and optimizing each interaction, we increase response rates, secure high-quality meetings, and help you build a stronger sales pipeline.
Talk to our experts to find out what suits you best
Outbound channels
Follow-up add-ons
- Intent-based calling
- Messengers (WhatsApp and SMS)
+ On-demand inbound appointment channels
B2B professionals from 50+ industries
have transformed their sales with us
Manufacturing
$100M in Predicted Revenue and 22 Appointments Booked for Chemical Manufacturing Company
Business services
They consistently delivered on time and were extremely responsive to our needs, resulting in seamless communication and integration. We were most impressed by Belkins’ consistent delivery of high-quality leads and proactive approach to understanding and meeting our specific business needs.Rob Domenico
Сhief revenue officer at Pinnacle Minds
Healthcare & Pharmaceutical
1,000% ROI and 5+ Dream Clients Won for a Health Tech Company
Manufacturing
The partnership with Belkins was right what we needed to accelerate our lead generation efforts. Their approach has not only exceeded our expectations but has also provided us with a solid foundation for building lasting relationships with key decision-makers in the healthcare industry, including some of our strategic accounts.Pratyush Ghuwalewala
Senior marketing manager at GE HealthCare
SaaS
40+ Appointments in 5 Months for a SaaS company with a Complex TargetNiche
Advertising & marketing
I had used 2 other companies previous to using Belkins and didn't see half the success that they did.Jeremiah Guappone
General manager at Data Genomix
Computer & hardware
Impressive ROI, Increasing Pipeline and Spam Problem Fixed For a Global PC Provider Company
Software development
Their appointment-setting services were top-notch. They scheduled appointments with decision-makers who were genuinely interested in our software solutions, making our sales process much more efficient. We were able to close several new deals that were previously unattainable.Kateryna Bota
Chief marketing officer at LEAFIO AI
Manufacturing
$100M in Predicted Revenue and 22 Appointments Booked for Chemical Manufacturing Company
Healthcare & Pharmaceutical
1,000% ROI and 5+ Dream Clients Won for a Health Tech Company
SaaS
40+ Appointments in 5 Months for a SaaS company with a Complex TargetNiche
Computer & hardware
Impressive ROI, Increasing Pipeline and Spam Problem Fixed For a Global PC Provider Company
- Business servicesThey consistently delivered on time and were extremely responsive to our needs, resulting in seamless communication and integration. We were most impressed by Belkins’ consistent delivery of high-quality leads and proactive approach to understanding and meeting our specific business needs.Rob DomenicoСhief revenue officer at Pinnacle Minds
- ManufacturingThe partnership with Belkins was right what we needed to accelerate our lead generation efforts. Their approach has not only exceeded our expectations but has also provided us with a solid foundation for building lasting relationships with key decision-makers in the healthcare industry, including some of our strategic accounts.Pratyush GhuwalewalaSenior marketing manager at GE HealthCare
- Advertising & marketingI had used 2 other companies previous to using Belkins and didn't see half the success that they did.Jeremiah GuapponeGeneral manager at Data Genomix
- Software developmentTheir appointment-setting services were top-notch. They scheduled appointments with decision-makers who were genuinely interested in our software solutions, making our sales process much more efficient. We were able to close several new deals that were previously unattainable.Kateryna BotaChief marketing officer at LEAFIO AI
Find out which companies benefit the most with Belkins
Read our case studiesChallenges we solve for sales and
marketing teams
Problem
The customer acquisition costs are all out of whack. It’s becoming increasingly expensive to find new clients. We’re spending about 2/3 of our sales quota only to provide our BDR team. We value their work but at that cost, ROI just doesn’t add up. See? Driving new deals costs too much.
JeffСhief revenue officer at a facility management company
Solution
MichaelBelkins’ co-founder
You’re right, building an in-house lead generation team gets expensive. Think about it: salaries, benefits, software, training... With Belkins, you avoid all those overhead costs. You’re essentially getting a full-service team of experts from day one, without the burden of hiring and managing them. We’ve spent over 8 years investing in the tools, the training, and the expertise, so you don’t have to.
MichaelProblem
The customer acquisition costs are all out of whack. It’s becoming increasingly expensive to find new clients. We’re spending about 2/3 of our sales quota only to provide our BDR team. We value their work but at that cost, ROI just doesn’t add up. See? Driving new deals costs too much.
JeffСhief revenue officer at a facility management company
SolutionMichaelBelkins’ co-founder
You’re right, building an in-house lead generation team gets expensive. Think about it: salaries, benefits, software, training... With Belkins, you avoid all those overhead costs. You’re essentially getting a full-service team of experts from day one, without the burden of hiring and managing them. We’ve spent over 8 years investing in the tools, the training, and the expertise, so you don’t have to.
MichaelProblem
The customer acquisition costs are all out of whack. It’s becoming increasingly expensive to find new clients. We’re spending about 2/3 of our sales quota only to provide our BDR team. We value their work but at that cost, ROI just doesn’t add up. See? Driving new deals costs too much.
JeffСhief revenue officer at a facility management company
SolutionMichaelBelkins’ co-founder
You’re right, building an in-house lead generation team gets expensive. Think about it: salaries, benefits, software, training... With Belkins, you avoid all those overhead costs. You’re essentially getting a full-service team of experts from day one, without the burden of hiring and managing them. We’ve spent over 8 years investing in the tools, the training, and the expertise, so you don’t have to.
MichaelProblem
We’ve worked with different appointment setting agencies before, and the biggest issue is always the same — they prioritize booking as many meetings as possible without ensuring the leads are actually fit. We end up talking to people with neither need nor real decision-making power — that just wastes our time.
CedricHead of sales operations at a chemical manufacturing enterprise
SolutionJuliaBelkins’ head of lead research
We hear this all the time, and it’s a core issue we solve. Our team prioritizes lead quality over quantity. The process we’ve built involves in-depth research, rigorous qualification based on your specific requirements, and manual validation. This ensures that every appointment we set is with a genuine prospect who needs your solution and is ready to buy.
JuliaProblem
Some weeks, my calendar is slammed with demo calls, and then out of nowhere, there’s a two-week dry spell. It’s all over the place — no consistency, no way to forecast results, and no real control over our pipeline.
MaryamSales development manager at a SaaS finance company
SolutionGeorgeBelkins’ head of account management
Inconsistent lead flow makes it impossible to plan and scale your sales efforts. Belkins provides a predictable and consistent stream of qualified appointments. We achieve this through a well-structured lead generation strategy, proactive pipeline management, and continuous optimization. We provide detailed reporting and regular communication, so you always have clear visibility into your pipeline and can accurately forecast your sales.
GeorgeProblem
I understand that just making a call or sending an email is just not enough to secure a meeting. You need to have a multipronged approach. If you don’t call back or follow up on the email, it just gets lost because many companies like ours are doing the same thing. Or another scenario: We prepare for the call, and then the prospect either cancels last minute or just doesn’t show up at all.
EmilieVP of sales at a logistics company
SolutionJaredBelkins’ sales development representative
At Belkins, we employ a multitouch strategy to nurture leads and confirm appointments. We don't just send an email and hope for the best. We use strategic follow-up through emails, LinkedIn messages, SMS or calls, personalized communication, and proactive confirmation to minimize no-shows and ensure that prospects are engaged and committed to the meeting.
JaredProblem
We’ve tried a lot of outbound calling and cold email and things like that. We even spend thousands on digital ads + other marketing activities every month. The return is not there. We haven’t really cracked the code on finding the best lead sources and how to do it right.
RichardHead of marketing and business development at a FinTech startup
SolutionAlexBelkins’ managing director
Many companies rely on guesswork, but Belkins takes a different approach. We start with a deep dive into your business: market, competitors, products/services, past marketing efforts, and the channels you’ve used. We analyze your target personas and their behavior to map the most effective channel mix for precise targeting. This ensures we’re not just throwing tactics at the wall but building a customized plan to reach the right people, with the right message, through the right channels.
AlexProblem
The challenge is finding the right person to talk to, especially in large organizations, because those titles vary a lot. So sometimes it’s doing the legwork of calling low titles and asking them if they know who’s in charge and if they could pass on the information, and so forth. This is a vicious circle.
LauraExecutive director at a probiotic therapy solutions company
SolutionVictoriaBelkins’ sales development representative team lead
We map the decision-making process within the organization, identifying influencers and blockers, to ensure we engage the right individuals. Our research team uses advanced tools and techniques to identify these stakeholders and their valid info. Then, our SDRs and professional email copywriters tailor our outreach accordingly, creating messaging that resonates with each specific stakeholder’s needs and priorities.
VictoriaHow appointment setting works
We’ve mastered each step and gone deeper than other outsourced
appointment setting companies so you get ready-to-buy leads.
Impressed with our process and approach?
Let’s talk!
Let’s talk!
Analysis and strategy development
To craft a unique strategy that will yield the highest impact, we:
Dive into your market, past sales performance, industry trends, competition, and goals
Research your sales and marketing assets, messaging, channels, and successful case studies
Map out the best engagement channels with relevant messaging approaches to connect with the right decision-makers
Finding and qualifying the right prospects
To ensure precise targeting, your dedicated researchers will:
Manually search, validate, and identify key decision-makers who fit your ideal customer profile
Filter out low-potential leads early so that your team only speaks with real opportunities
Segment and enrich contact lists to enable highly personalized outreach
Ensuring top-tier campaign performance
Before launching outreach, our email deliverability specialists:
Audit your domain health and email reputation to prevent deliverability issues
Optimize DNS settings (SPF, DMARC, DKIM, BIMI) and resolve blacklisting concerns if needed
Provide a content compliance guide to ensure emails bypass spam filters and land in inboxes
Prepare and set up the rest of the outreach infrastructure according to the selected channels
Cross-channel prospects engagement
Now, it’s the turn of our copywriters and SDRs who:
Strategize on messaging, craft emails and scripts that spark interest, tackle pain points, and start real conversations
Launch coordinated, multitouch outreach across email, phone, LinkedIn, and any other relevant outbound channels to maximize engagement
Track engagement in real time and adjust lead generation campaigns for better results
Turning interest into sales meetings
Once prospects show interest, our SDRs:
Hold direct conversations to qualify prospects and gauge their readiness to buy
Connect with engaged prospects and book meetings straight to your calendar
Send timely reminders and thoughtful follow-ups to reduce no-shows
Reengage leads who drop off and keep the momentum going
Tracking, optimizing, and scaling your results
Our team, led by a dedicated account manager, ensures
continuous growth by:
Monitoring every interaction to keep full visibility of performance and pipeline growth
Continuously refining strategies to boost conversions and ROI
Staying aligned with your team to ensure constant improvements and long-term success
A U.S.-based appointment setting company
with a global presence
Our international team books sales appointments worldwide, not only in the United States. Whether you need to engage with B2B decision-makers in domestic markets or overseas, just leave it to Belkins. Since 2017, we have scheduled online and in-person meetings across the globe for our clients in 40+ countries, resulting in 67,200+ deals in their pipelines.
North America
40,000+
Europe
11,820+
Asia
6,500+
Australia
6,000+
South America
1,500+
Africa
1,300+
Connect with potential clients anywhere
Your dedicated B2B appointment setters
Meet the team of savvy professionals who make your appointments happen.
Account manager (AM)
The key strategist and your person of contact. They orchestrate the campaign from the initial setup to performance tracking and refinement.
Sales development representative (SDR)
Strategy executors. They launch campaigns, book and qualify appointments, and ensure every prospect meets with your sales rep.
Lead sourcing specialist
Using a meticulous manual approach, they delve into all possible data points to provide you with the highest quality leads
Sales copywriter
With a keen eye for your company’s style, they optimize copies for campaigns to drive higher engagement and positive replies.
Email deliverability specialist (EDS)
Ensure your messages reach your leads’ inboxes. They track spam rates and domain health daily to maintain the campaigns’ performance.
A dedicated center of excellence (COE)
For complex projects with numerous active channels, we recruit in-house and partner experts who develop comprehensive strategies.
Why choose Belkins
 Belkins | Other agencies | In-house team |
|---|---|---|
| Our strategic outreach and high-quality leads match your client profile and yield 100–400 annual appointments with decision-makers. | Standardized outreach methods may not always align with your ideal customer profile, affecting lead quality. | Prospecting is time-consuming, leaving less time for nurturing clients and closing deals. |
| We act as a true extension of your in-house team, aligning with your marketing, sales goals, and internal processes while building a foundation for sustainable growth. | Outsourced appointment setting vendors often operate in silos and focus solely on sales without integrating with your marketing efforts. | Marketing and sales teams frequently operate with different KPIs and tools, making it hard to stay aligned. Even warm leads can go cold due to inconsistent messaging and weak coordination. |
| We orchestrate every touchpoint into a single, aligned journey. Messaging evolves with each channel and prospect stage, so a cold call never follows a cold email out of context. | Treat each channel in isolation, bombarding leads with repetitive emails or untimely calls that feel disconnected. The outreach lacks narrative flow and fails to guide prospects through the decision process. | May have expertise in individual channels but often lacks the strategy or time to align them. Without consistent sequencing and buyer-stage mapping, outreach feels fragmented and hard to scale |
| Our manual lead research combines AI-driven tools with human validation to ensure precise, high-quality prospects. | Ready-to-buy lists of contacts or outdated databases are often overused and lack verification. | Without the right tools and data, your team risks chasing the wrong prospects, leading to wasted effort and missed revenue opportunities. |
| We provide you with proprietary tools and all-in-one software for outreach, A/B testing, and tracking — at no extra cost. | Additional costs for essential tools like email warm-up, A/B testing, and tracking may be passed on to you. | You pay hefty fees for lead scraping, spam checking, email sending, warm-up, monitoring, and reporting tools. |
| We optimize for revenue, not vanity metrics. Instead of flooding your pipeline with leads, we track and improve what really matters — appointment show-up rates, average deal value, conversion to sales, and deal velocity. | Tend to focus on volume: more leads, more meetings, with little insight into what happens after and how it impacts your ROI. | Often lacks time and benchmarks to monitor meeting quality or sales conversions. With day-to-day tasks piling up, it’s hard to diagnose weak links in the sales journey or drive consistent improvement. |
Award-winning B2B appointment setting agency
Award-winning B2B appointment setting agency
Belkins is the only lead generation company to rank in the top 100 best companies worldwide. Explore our accolades and discover how we help businesses grow.
Appointment setting pricing tailored to your goals
- The average starter price:
- from $8,000
- 1,500
- leads/month
- 3
- outreach channels
- 100
- guaranteed appts/year
What we evaluate to tailor the most balanced budget:
- Your company size
- Your total addressable market and the number of ideal customer groups
- Your revenue and deal velocity goals
- Your digital footprint and the variety of marketing and sales-enablement content
- The channels you’ll be required to include in your plan
What’s included in all packages:
- Full sales audit and strategy mapping
- Total addressable market calculation and buyer profile mapping
- Manual lead research and validation according to your qualification criteria
- Transparent reports available 24/7
- Copywriting and content editing
- Sales appointment booking
- No-show recovery
- Continuous refinement, data-driven fixes, and tech support
We'll launch your appointment
setting campaign in 14 days
Setup and strategy development
(Days 1–5)
(Days 1–5)
Content and research
(Days 6–9)
(Days 6–9)
Final steps and launch
(Days 10–14)
(Days 10–14)
Welcome and initial setup
- You receive a welcome email introducing your account manager (AM).
- We confirm key details, including contract specifics and campaign goals.
Strategy and domain rollout
- Your AM interviews you to understand your business, sales process, and goals.
- Our team reviews your ICP and value prop.
- We finalize your email domain and begin the warm-up process for outreach.
Internal strategy session
- We develop a messaging approach that highlights your unique value proposition for each group of prospects.
- Finally, we align on outreach tactics and channel strategy.
FAQ
Apart from our 3 basic pricing packages, we also create custom quotes tailored to your specific needs.
To calculate your personalized appointment setting service cost, we consider factors like your market and company specifics, your target personas, the monthly lead and appointment quota your team can handle, your sales goals, the mix of channels we’ll need to implement to achieve your targets, and many others.
Our account executives will help you choose the best strategy and budget.
To calculate your personalized appointment setting service cost, we consider factors like your market and company specifics, your target personas, the monthly lead and appointment quota your team can handle, your sales goals, the mix of channels we’ll need to implement to achieve your targets, and many others.
Our account executives will help you choose the best strategy and budget.
To launch your campaign, we’ll need your marketing materials, successful campaign samples, and case studies to craft a compelling omnichannel strategy. Access to your CRM is also essential for tracking progress and optimizing performance in real time.
Your CRM, databases, sales assets, and all sensitive information are fully protected under our NDA.
Your CRM, databases, sales assets, and all sensitive information are fully protected under our NDA.
Your dedicated SDRs will operate as an extension of your team. We connect your calendar to scheduling tools like Calendly, giving SDRs full visibility into your availability.
Once a prospect agrees to meet, the SDR shares your calendar link with them to select a suitable time. As soon as the prospect picks a slot, the meeting is automatically added to your calendar — no back-and-forth needed.
To ensure the meeting actually happens, our SDRs stay in close contact with each prospect. They send timely reminders, follow up as the meeting approaches, and proactively reschedule if anything changes on either side.
Once a prospect agrees to meet, the SDR shares your calendar link with them to select a suitable time. As soon as the prospect picks a slot, the meeting is automatically added to your calendar — no back-and-forth needed.
To ensure the meeting actually happens, our SDRs stay in close contact with each prospect. They send timely reminders, follow up as the meeting approaches, and proactively reschedule if anything changes on either side.
Once the meeting is scheduled, we keep the momentum going. SDRs send timely reminders to prospects — usually 24 hours and 1 hour before the call — and monitor their responses to reduce no-shows.
If a prospect becomes unresponsive or needs to reschedule, our team steps in immediately to reengage and secure a new time.
On your side, you’ll receive a short meeting brief in advance. This includes key prospect info like their company background, pain points discussed, and why they agreed to the call, so your sales team walks in prepared.
After the meeting, we follow up with you to gather feedback and make real-time improvements to the outreach strategy based on what’s converting best.
If a prospect becomes unresponsive or needs to reschedule, our team steps in immediately to reengage and secure a new time.
On your side, you’ll receive a short meeting brief in advance. This includes key prospect info like their company background, pain points discussed, and why they agreed to the call, so your sales team walks in prepared.
After the meeting, we follow up with you to gather feedback and make real-time improvements to the outreach strategy based on what’s converting best.
Yes, we can work with your existing CRM to keep lead information up to date and ensure full visibility into booked appointments and campaign progress.
That said, the level of integration depends on the tools you use. For most CRMs, we can only support basic functions. If you use HubSpot (or decide to switch to HubSpot from your old platform), we can offer deeper integration and automate more of the process for smoother collaboration.
No matter what tools you’re using, your account manager will work closely with your team to align workflows and keep everything running efficiently.
That said, the level of integration depends on the tools you use. For most CRMs, we can only support basic functions. If you use HubSpot (or decide to switch to HubSpot from your old platform), we can offer deeper integration and automate more of the process for smoother collaboration.
No matter what tools you’re using, your account manager will work closely with your team to align workflows and keep everything running efficiently.
We adapt our approach based on who owns appointment setting and omnichannel GTM motions.
If marketing owns appointment setting, our potential focus could include integrating CRM and pipeline data, aligning sales metrics with marketing performance, and analyzing cross-functional dynamics to improve overall revenue impact.
If your outbound function is owned by sales, then we will prioritize integrating with and involving your marketing team. Our potential focus could include introducing social selling approaches, expanding the number of channels considered in lead nurturing, setting up priorities within potential customer segments, aligning promotional efforts with lead qualification criteria, or integrating other marketing channels owned by your in-house marketing team.
If marketing owns appointment setting, our potential focus could include integrating CRM and pipeline data, aligning sales metrics with marketing performance, and analyzing cross-functional dynamics to improve overall revenue impact.
If your outbound function is owned by sales, then we will prioritize integrating with and involving your marketing team. Our potential focus could include introducing social selling approaches, expanding the number of channels considered in lead nurturing, setting up priorities within potential customer segments, aligning promotional efforts with lead qualification criteria, or integrating other marketing channels owned by your in-house marketing team.
We thoroughly analyze your marketing and sales materials to capture your brand’s voice. On top of that, each project is handled by experienced content strategists and editors who ensure messaging consistency and accuracy.
You own all the leads we find for you, and we outline this in our agreements for full transparency and peace of mind.
Our research team carefully selects leads based on your ideal customer profile and buyer personas. We verify their contact details and unique data points to ensure precision.
Each lead undergoes both automated validation and manual quality checks following our QA protocols. Once finalized, we send the list to you for approval before outreach begins.
Each lead undergoes both automated validation and manual quality checks following our QA protocols. Once finalized, we send the list to you for approval before outreach begins.
Peek inside our lead generation and appointment setting expertise
B2B appointment setting costs and pricing models explainedBy the end of this article, you’ll have a clear view of what the different pricing models are, what they offer, and how they align with your company’s future. Read more
B2B appointment setting costs and pricing models explainedBy the end of this article, you’ll have a clear view of what the different pricing models are, what they offer, and how they align with your company’s future. Read more
How to qualify sales appointments in B2B: Belkins’ best practicesBrace yourself for our SDR guide to qualified appointment setting based on real-life examples and eye-opening industry statistics. Read more
State of outbound appointment setting: Trends and predictionsWhat sets high-performing sales teams apart, and what does 2025 hold? The insights from top B2B sales leaders will help ensure you don’t just survive but thrive in 2025, no matter the economic outlook. Read more
Appointment setting vs. lead generation services: What to choose?This article breaks down the differences between lead generation and appointment setting services in more detail. Our delivery team's experts have also shared which service is best for different scenarios so that you can make an informed decision. Read more
How to create an optimized appointment setting funnelWe’ve run hundreds of experiments and figured out ways to optimize the appointment booking funnels to bring the best return on the money invested. Read on and find out how to optimize your appointment funnel. Read more