Lead generation for marketing and creative agencies
Add 50%+ more qualified leads to your agency’s pipeline We build a consistent flow of marketing agency leads through strategic targeting and multichannel campaigns, qualify them using our proprietary tech stack and manual vetting, and secure appointments with key decision-makers.
We’ve helped great marketing
agencies generate B2B leads
Challenges we solve
We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach.
Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically.
We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach.
Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically.
We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach.
Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically.
I was a one-man show trying to build out our sales function while running the agency. I couldn’t do everything — manage client projects, lead the team, and prospect consistently. What I really needed was a steady flow of top-of-funnel appointments. I didn’t have time to chase leads; I just wanted to be on the calls that actually mattered.
Our dedicated team becomes your external sales development ally, handling the heavy lifting of GTM research, lead generation and qualification, multichannel outreach, and appointment booking. Within 2 to 4 weeks, we launch campaigns that consistently fill your calendar with qualified meetings — no more juggling prospecting along with everything else on your plate.
Our main source of new business has always been word of mouth and referrals. But lately, the legitimate leads coming through that channel have been few and far between. We can’t just sit around waiting for the phone to ring anymore — we need a more proactive way to fill our pipeline and hit our growth numbers.
Referrals are great, but they’re unpredictable — and you can’t scale a business on ‘maybe’ and ‘eventually.’ We build you a proactive outbound engine that delivers 10–15 monthly appointments within the first six months, with volume and consistency increasing as we refine your campaigns over time. We help you break past the referral ceiling and create predictable revenue growth without waiting for the next introduction.
Centering our business around the fashion and seasonal occasions can cause a crazy influx of projects, and then later in the year, we have a decreased flow of client reach-outs. It makes revenue forecasting almost impossible, and we’re constantly cycling between hiring and letting people go.
Seasonal swings don’t have to dictate your revenue. Beyond just lead generation for creative agencies, we provide full sales and go-to-market consultancy, analyzing your business model, identifying growth potential, and helping you strategically plan outreach to mitigate those shifts. And there’s more — we can provide 1–5 dedicated SDR teams that can replace or complement your in-house sales function, scaling up or down as your needs alter throughout the year.
We were running our own email campaigns. Then suddenly, all of our emails started getting blocked. We had to completely reshift everything we were doing, set up new domains, and figure out new tools. The tech stack has become more and more complex, and honestly, we just don’t have the bandwidth to keep up with these intricacies while also running our agency.
Our proprietary deliverability framework ensures your messages actually reach inboxes, not spam folders — handling domain setup, authentication protocols, and ongoing monitoring so you don’t have to. But we don’t stop at email: we run true omnichannel campaigns combining cold email, LinkedIn outreach, and strategic calling (both cold and warm) to engage prospects across multiple touchpoints.
We tried working with other lead generation companies before, but there was always something off — either the prospect wasn’t the right fit, they didn’t have the budget, or their contacts weren’t even valid. The quality just wasn’t there, and we were wasting time on calls that would never end up with a deal.
We’ve heard this story too many times from marketing agencies seeking lead generation service. With nearly 10 years of experience and over 150 clients from the creative industry in our portfolio, we know exactly what works and what doesn’t. From digital ad agencies and SEO firms to branding and video production studios, we’ve delivered results for them all. You’ll work with a dedicated team with proven experience in your specific niche. They understand your value prop from day one and can identify prospects who are genuinely ready to invest in your services.
The lead gen company that outperforms regular vendors
Simply generating leads for marketing agencies is not the Belkins way. We’re all about strategic growth, pipeline optimization, and higher close rates for every client.Through deep discovery, manual research, and continuous campaign optimization, you’ll see measurable improvements:
- 30% higher appointment rates with minimal no-shows
- Up to 50% higher engagement rates across all channels
- 15% faster sales cycles
Every strategy is adapted to your specific market, buyer behavior, and business goals. We analyze what’s worked in the past campaigns — yours, other vendors’, and ours — then optimize in real time based on engagement data. And when market conditions shift, or your priorities change, we pivot with you.
Beyond execution, we provide strategic guidance at every step, helping you build a sustainable client acquisition system that keeps working long after our engagement.
To connect you directly with marketing decision-makers, our SDR teams run coordinated omnichannel campaigns. Our core outbound channels include:
- Cold email outreach
- LinkedIn outreach
- Cold calling and voicemail
Not only does this create a seamless and personalized buyer experience, but it also protects your campaigns against shifts in email sending policies or social media algorithms. Through our trusted partners, we also offer optional services like content creation, CRM integration and consultancy, webinar production and promotion, pay-per-click ads, and search engine optimization.
We plug directly into your existing tech stack, syncing with your CRM, matching your reporting cadence, and aligning KPIs across marketing and sales. Whether your BDR function sits in marketing or sales, we adapt to your structure — not the other way around.
The result? A seamless extension of your department that fills your pipeline without adding internal complexity.
Want to start with precise lead research? Let’s do that. Looking for straightforward appointment booking via calls, email, and LinkedIn? We’ve got you covered. Ready to expand into new markets? We’ll craft a custom go-to-market strategy with detailed playbooks, target account lists, and messaging frameworks.
As your business grows, we scale with you — from one SDR team to five, from one market to multiple regions — always focused on filling your pipeline with opportunities that actually close.
What to expect from our collaboration
Our lead generation results for marketing agencies
Improved KPIs that matter to your business
As we run the agency ourselves, we know this realm from the inside. This is why marketing and creative agencies are among the most successful clients we support, achieving an average boost of 50% to net new annual revenue.
Our omnichannel campaigns become more effective as they progress, allowing us to scale efforts and deliver even greater results.
- Up to 50% higher campaign engagement rates
- 20–25% improvement in lead-to-client conversion
- 15–20% lower cost per appointment
Our process from start to growth

A peek inside our collaboration
Opportunity and market analysis
We uncover the most profitable opportunities and create a clear road map to achieving your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll receive this roadmap even before we sign on the dotted line.Manual lead sourcing and qualification
To scale your results, lead researchers continuously collaborate with your account manager, identifying new segments, experimenting with titles and roles, and offering improvements to your database enrichment approach.
Hand-crafted templates and scripts
Transparent reporting
Proactive and open communication
Opportunity and market analysis
We uncover the most profitable opportunities and create a clear road map to achieving your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll receive this roadmap even before we sign on the dotted line.High-impact talent
A proven knowledge of the advertising and marketing industry
We don’t hire based on location — we prioritize skills, experience, and credentials. We hire across the U.S. and internationally to access the top 1.% of talent with relevant education in sales, marketing, and business development who can meet our high standards.
Over 20% of our delivery team has experience in lead generation for digital marketing, advertising, and design agencies, as well as for SEO agencies, PPC providers, and video production studios.
We assign account directors, project managers, and SDRs who have worked on similar projects, ensuring they can implement the industry’s best practices.
Dedicated professionals in charge of every step
Every client gets a dedicated team of specialists, each handling a key part of the lead generation process:
- Account manager
- Sales development representative (1-2 per project)
- Lead researcher (1-4 per project)
- Sales copywriter (1-2 per project)
- Email deliverability and tech specialist
For larger-scale projects, we also collaborate with trusted partner agencies and in-house experts to create a Dedicated Center of Excellence, covering SEO, events, content marketing, partnerships, pay-per-click ads, and more.
Top-tier tools at no extra cost
Save up to $10,000 annually on premium lead generation and marketing tools — all included in our retainer. Plus, when we couldn’t find the right tools on the market, we developed our own software so you get the best tech without the extra hassle or costs.
Our tech partners
Proprietary tools
The top lead generation experts for creative agencies in the USA
The top lead generation experts for creative agencies in the USA
Testimonials from marketing agencies
“Anyone in the new business world knows how hard it is to get that initial conversation scheduled. It’s always a struggle—there are never enough leads and definitely never enough appointments.
That’s one of the big things we were looking for when we came to Belkins. We didn’t know how they were going to find the right people for us to talk to. It’s difficult for people who don’t understand our business to help us have the conversations we need to find new partners and clients.
But we’ve been really impressed with the quality.”
“Our biggest challenge when trying to acquire new clients would definitely just be finding the right clients to speak to. What we sell is a large commitment — brands need a ton of content for it to make sense for them — so really finding the most ideal prospects.
We really do have a small team [...] of four or five individuals that are out there prospecting, when typically SDR teams range from 15 to 25 reps. We just don’t have the bandwidth to be able to have them in-house.
Belkins has helped our team get into a lot of introductions. They’ve driven 37 meetings for us, and we have a lot of opportunities that are in the pipeline.”
Lead generation pricing tailored to your goals
- Typical starter package for marketing agencies:
- from $5,000
- 1,500
- leads/month
- 3
- outreach channels
- 100
- guaranteed appts/year
- Your company size
- Your total addressable market and the number of ideal customer groups
- Your revenue and deal velocity goals
- Your digital footprint and the variety of marketing and sales-enablement content
- The channels you’ll be required to include in your plan
- Full sales audit and strategy mapping
- Total addressable market calculation and buyer profile mapping
- Transparent reports available 24/7
- Sales copywriting
- Meetings booking
- No-show recovery
- Continuous refinement, data-driven fixes, and tech support
Full-spectrum lead generation for marketing agency
Outbound appointment setting
Our basic appointment setting for manufacturers includes these top-performing channels:- Lead list building
- Email domain deployment
- Deliverability infrastructure setup
- Message A/B testing
- 3- to 10-touch sequences
- Response handling and follow-ups
- LinkedIn profile setup and optimization
- Content development and posting
- 100–500 connection requests per month
- 150–200 daily activities from account
- Messaging sequences of 3–10 touches
- Webinar and event support
- Tailored scripts
- Objection-handling and recalling protocols
- 2–3 reaching attempts
- Voicemail messages
- Native and non-native speakers available
- Multi-line calling
- Intent-based calling
- Messengers (WhatsApp and SMS)
Outbound appointment setting
Our basic appointment setting for manufacturers includes these top-performing channels:- Lead list building
- Email domain deployment
- Deliverability infrastructure setup
- Message A/B testing
- 3- to 10-touch sequences
- Response handling and follow-ups
- LinkedIn profile setup and optimization
- Content development and posting
- 100–500 connection requests per month
- 150–200 daily activities from account
- Messaging sequences of 3–10 touches
- Webinar and event support
- Tailored scripts
- Objection-handling and recalling protocols
- 2–3 reaching attempts
- Voicemail messages
- Native and non-native speakers available
- Multi-line calling
- Intent-based calling
- Messengers (WhatsApp and SMS)
- Account-based marketing (ABM)
- Pay-per-click and display ads (Google, Bing, LinkedIn, Facebook)
- Search engine optimization
- Thought leadership and marketing content creation
- Partnerships and co-marketing
- Media outreach and PR
- Go-to-market (GTM) strategy development
- Sales enablement and lead nurturing
- HubSpot CRM migration, consulting, and management
- Sales consulting
- Hourly SDR outsourcing
- Sales enablement content creation
