Lead generation for marketing and creative agencies

Add 50%+ more qualified leads to your agency’s pipeline We build a consistent flow of marketing agency leads through strategic targeting and multichannel campaigns, qualify them using our proprietary tech stack and manual vetting, and secure appointments with key decision-makers.
* schedule a 30-45-min call with our sales executive
Lead generation for marketing and creative agencies

We’ve helped great marketing
agencies generate B2B leads

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cxr.agency logo
x3 marketing logo
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Challenges we solve

Problem
We spend so much time trying to locate decision-makers and figure out what actually matters to them, but we keep hitting walls with gatekeepers. We find ourselves not connecting a lot with the people who should be buying, especially marketing VPs and CMOs in the big dream accounts we’re trying to reach.
SarahFounder & CEO of a digital marketing agency

Solution
Instead of attempting to bypass gatekeepers or force our way to the top, our team maps the entire buying committee at your target brands. We identify 4–5 key stakeholders across different levels and engage each one gradually with messaging tailored specifically to their role and priorities. We create several entry points into the organization, turning potential blockers into advocates and getting you in the room with decision-makers organically.
belkins logoAlexandra
Belkins’ account director

The lead gen company that  outperforms regular vendors

Simply generating leads for marketing agencies is not the Belkins way. We’re all about strategic growth, pipeline optimization, and higher close rates for every client.
Our approach is all about your business.We analyze your market position, objectives, services, and sales history to craft a personalized outreach plan. Then we enhance it with our decade of expertise working with the marketing industry, applying the best practices tailored to your unique situation.Learn more about our process
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What to expect from our collaboration

Our lead generation results for marketing agencies

Company
Campaign results and impact
Key challenge resolved
7 wonders logo
690 appointments in total
Global growth required proactive outreach beyond the existing referral network
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3 closed deals in 5 months
Extended SaaS sales cycles and intense market competition
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22 pending deals
Need for multiple leads in a narrow niche in a highly competitive market
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77 appointments scheduled in 12 months
Confidential client work made traditional lead generation impossible
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20 deals won in 2 years
Assistance with pre-sales heavy lifting for a lean team
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54 appointments booked in 5 months
Need for a consistent flow of qualified leads in a narrow niche of a highly competitive market
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$60,000 in deals withing 3 months
Launching their first outbound campaign without internal expertise or proven playbooks
+150 other creative agencies

Improved KPIs that matter to your business

As we run the agency ourselves, we know this realm from the inside. This is why marketing and creative agencies are among the most successful clients we support, achieving an average boost of 50% to net new annual revenue.

Our omnichannel campaigns become more effective as they progress, allowing us to scale efforts and deliver even greater results.

Other average marketing outcomes for this sector:
  • Up to 50% higher campaign engagement rates
  • 20–25% improvement in lead-to-client conversion
  • 15–20% lower cost per appointment
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Our process from start to growth

Our clients from the marketing industry usually see meaningful results within the first 30–90 days. But the true compound gains come from long-term strategy refinement, informed by real-world buyer behavior. You’ll see results early — and have full flexibility to pause or pivot.





timeline
  • 1-14 days

    Strategic planning and kickoff


    Goal
    Develop a comprehensive strategy that balances quick wins with long-term momentum by refining lead qualification, optimizing target profiles, testing buyer-centric approaches, and integrating impactful channels and technologies.
  • Month 1–3

    Pilot campaigns and optimization


    Goal
    Define the best go-to-market strategy for target segments, ensure high-quality lead flow, optimize conversion rates, align with the sales journey, and adapt strategies to maximize impact and growth opportunities.
  • Month 3–9

    Scaling and process documentation


    Goal
    Refine buyer journey insights, explore new opportunities and channels, test scalable approaches, document results, and ensure alignment with sales performance and CRM data.
  • Month 9-12

    Engagement expansion or transition


    Goal
    We expand collaboration by planning new strategies, adding channels, and optimizing resources. If you decide to part ways, we hand off the project by transferring knowledge, tools, and campaign control.
Stage 1

A peek inside our collaboration

Opportunity and market analysis

We uncover the most profitable opportunities and create a clear road map to achieving your business goals by analyzing your previous efforts, identifying your ideal customer profiles, and assessing market potential. You’ll receive this roadmap even before we sign on the dotted line.
  • Competency mapping
    Competency mapping
  • Total addressable market calculation
    Total addressable market calculation
  • Ideal Customer Profile Refinement
    Ideal Customer Profile Refinement
  • Sales & Marketing Channel Mapping
    Sales & Marketing Channel Mapping
  • Quick Wins We Can Achieve With Selected Channels
    Quick Wins We Can Achieve With Selected Channels

High-impact talent

A proven knowledge of the advertising and marketing industry

A proven knowledge of the advertising and marketing industry

We don’t hire based on location — we prioritize skills, experience, and credentials. We hire across the U.S. and internationally to access the top 1.% of talent with relevant education in sales, marketing, and business development who can meet our high standards.

Over 20% of our delivery team has experience in lead generation for digital marketing, advertising, and design agencies, as well as for SEO agencies, PPC providers, and video production studios.

We assign account directors, project managers, and SDRs who have worked on similar projects, ensuring they can implement the industry’s best practices.

Dedicated professionals in charge of every step

Dedicated professionals in charge of every step

Every client gets a dedicated team of specialists, each handling a key part of the lead generation process:



For larger-scale projects, we also collaborate with trusted partner agencies and in-house experts to create a Dedicated Center of Excellence, covering SEO, events, content marketing, partnerships, pay-per-click ads, and more.

Top-tier tools at no extra cost

Save up to $10,000 annually on premium lead generation and marketing tools — all included in our retainer. Plus, when we couldn’t find the right tools on the market, we developed our own software so you get the best tech without the extra hassle or costs.

Our tech partners

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Proprietary tools

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FolderlyAI-driven SaaS platform for email deliverability
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ChargeChrome extension for bulk outreach via Outlook
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FrostbiteIntuitive and charge-free email outreach tool

The top lead generation experts for creative agencies in the USA

We’ve earned recognition for our exceptional services, delivery capabilities, and positive work culture. Explore our accolades and discover how we help businesses like yours grow.
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Testimonials from marketing agencies

backgorund

“Anyone in the new business world knows how hard it is to get that initial conversation scheduled. It’s always a struggle—there are never enough leads and definitely never enough appointments.

That’s one of the big things we were looking for when we came to Belkins. We didn’t know how they were going to find the right people for us to talk to. It’s difficult for people who don’t understand our business to help us have the conversations we need to find new partners and clients.

But we’ve been really impressed with the quality.”

Justin SandersVP of Strategy at BlueModus
backgorund

“Our biggest challenge when trying to acquire new clients would definitely just be finding the right clients to speak to. What we sell is a large commitment — brands need a ton of content for it to make sense for them — so really finding the most ideal prospects.

We really do have a small team [...] of four or five individuals that are out there prospecting, when typically SDR teams range from 15 to 25 reps. We just don’t have the bandwidth to be able to have them in-house.

Belkins has helped our team get into a lot of introductions. They’ve driven 37 meetings for us, and we have a lot of opportunities that are in the pipeline.”

Dylan IxClient Partner Development Manager at Shuttlerock

Lead generation pricing tailored to your goals

Typical starter package for marketing agencies:
from $5,000
1,500
leads/month
3
outreach channels
100
guaranteed appts/year
We’ll calculate your custom proposal based on:
  • Your company size
  • Your total addressable market and the number of ideal customer groups
  • Your revenue and deal velocity goals
  • Your digital footprint and the variety of marketing and sales-enablement content
  • The channels you’ll be required to include in your plan
What’s included in all packages:
  • Full sales audit and strategy mapping
  • Total addressable market calculation and buyer profile mapping
  • Transparent reports available 24/7
  • Sales copywriting
  • Meetings booking
  • No-show recovery
  • Continuous refinement, data-driven fixes, and tech support

Full-spectrum lead generation for marketing agency

Outbound appointment setting

Our basic appointment setting for manufacturers includes these top-performing channels:
Cold email outreach
  • Lead list building
  • Email domain deployment
  • Deliverability infrastructure setup
  • Message A/B testing
  • 3- to 10-touch sequences
  • Response handling and follow-ups
LinkedIn outreach
  • LinkedIn profile setup and optimization
  • Content development and posting
  • 100–500 connection requests per month
  • 150–200 daily activities from account
  • Messaging sequences of 3–10 touches
  • Webinar and event support
Cold calling
  • Tailored scripts
  • Objection-handling and recalling protocols
  • 2–3 reaching attempts
  • Voicemail messages
  • Native and non-native speakers available
  • Multi-line calling
Additional follow-up channels
  • Intent-based calling
  • Messengers (WhatsApp and SMS)

Belkins — your partner in building a scalable agency sales pipeline

Your client acquisition will perform better with us.
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