#1 HEALTHCARE LEAD GENERATION AGENCY

There's been a lot of logistics around traditional channels, a lot of invested time and effort. Still, we haven’t produced a lot of leads. I understand that attending an event and having a few follow-ups is not enough. But we haven't cracked the code for choosing the right lead sources.

The top-performing channel formula differs for each B2B healthcare company, so there's no one-size-fits-all. We test traditional and digital channels, analyze how your potential customers prefer to be contacted, and your outreach history to create a customized aligned-channel strategy that works specifically for your case — and I’m talking up to 50%+ pipeline growth in the first year.

Alex

Belkins’ managing director

The challenge is finding and reaching the right person to talk to in those huge organizations. The title of a person who's in charge can vary. So sometimes it’s doing the legwork of calling the chief nursing officer and asking them if they know who's in charge of this, if they could pass on the information, and so forth.

Our standard for sales-qualified leads is very high. It’s not just a name and contact info — it’s a lead that has shown verified interest and confirmed decision-making authority (and, of course, they match the titles in your top list). We approach the buying committee from different angles, which boosts our chances of reaching the right prospect at just the right moment.

Alice

Belkins’ account manager team lead

Our private equity owners expect growth; frankly, we're flatlining. We're scrambling to find ways to rapidly increase what we're doing because, at this rate, we'll only limp across the finish line with a measly 15% growth. We're falling short, and it's got to change.

We can kick off your first campaigns in just 14 days, so you can see real impact in 45 days — much faster than most agencies deliver. Our approach is all about speeding things up without sacrificing lead quality. So over the next year, you can expect 100–400 qualified appointments coming your way.

George

Belkins’ head of account management

So, we only have 4 sales reps stretched in multiple directions and an awful amount of stuff to organize in a day. I'm responsible for the top of the funnel. We also have an in-house BDR team of 4 people. It's actually 3 and a half. Three and a half for our entire business across all the different segments. These limitations make us lose deals.

We immediately become an extension of your team, handling all the heavy lifting, from manual research to nurturing leads until an appointment is booked. We also assign a dedicated account manager to oversee all team members and involved parties from our end to ensure no lead is missed. Depending on your project size, your team will consist of 5–8 sales and marketing pros.

Ella

Belkins’ head of sales development representative

I'll give you an example. We’ve been spending nearly $100K a month on ads for the last 2 months and not seeing any returns. It’s really frustrating. A lot of people are scared to admit it's not bringing in revenue because they don’t want to face that reality. But here we are, feeling stuck and frustrated that the revenue we were counting on just hasn’t shown up.

A strategic mix of channels allows healthcare companies to prevent rushed, high-cost campaigns. It’s not about how much money you invest. It’s about whether the channels used create a seamless journey rather than short-term results. That requires patience, but, over time, this approach not only lowers acquisition costs but also leads to a steady flow of high-quality appointments.

Kyra

Belkins’ account manager

The quality of the data available to the lead gen companies is a bit sparse. There are, you know, a ton of companies out there that are trying to sell lists of things to you. And those lists aren't necessarily qualified. We need a vendor, but we're being very cautious about who we pick because the burn still hurts.

We source and verify medical leads through proprietary research, market data, and a thorough vetting process. Goal: a list of pre-vetted marketing-ready leads that we can contact to turn to SQLs. Then we qualify leads through structured conversations and assessments, ensuring every person on the list is a real opportunity rather than just a potential one.

Julie

Belkins’ head of the research team

We feel good about our close potential if leads come on the call, but we struggle with making that happen. Leads are like, “Yes, we need this right now,” and then they just kind of go silent. We tried many follow-up calls, cold emailing, and things like that. We have really no idea how to keep them engaged.

Ghosting occurs when you don’t guide prospects in the right direction via channels they prefer, or when your sales and marketing efforts are not aligned. Imagine how conversions increase when we drive leads around at least 4 structured campaigns using various channels, with value propositions spread evenly. This way, we grab your leads’ attention, make them fall in love with your product, and eventually ensure the call actually happens.

Alex

Belkins’ managing director