Julia Vlasova
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You can generate leads yourself or buy from a variety of vendors, including lead generation companies that find and qualify leads for you. You can also use lead databases that bring together leads from all over the web and advertising agencies’ social networks that manage campaigns on social platforms to drive visitors to your site.

Getting leads online is one of the most challenging tasks you can ever undertake. Talking from experience, it can take years to finally figure out how to generate leads and create a substantial lead list. The good news is that you can skip all that labor and mental strain and just purchase a lead list. 

The question you are probably thirsting to get answers to is “how to get leads for my business and where to find leads?” Here is what you need to do to ensure buying high-quality leads that spur your business. 

Is Buying Leads Legal?

If you are dealing with a registered reputable company, then yes, buying leads is legal. However, if you decide to cut corners and costs and buy leads from shady companies, in the end, you might find yourself on the wrong side of the law. If you are not accustomed to the lead buying process, let Belkins tell you all about business lead generation.

How to choose the best place for buying B2B sales leads?

What Do You Need to Know and Do Before Buying Leads?

There is something you need to know before purchasing leads. It is crucial to evaluate your data, compare company pricing, use filters, and much more. Let's talk about this in more detail.

1 - Compare Pricing

The pricing and pricing structures of different lead providers vary greatly. You should consider each supplier's offers and choose the one that suits your needs.

By working with certain lead providers that offer credits and tokens, you can be more flexible in buying leads and get better results. Be sure to do your research, and feel free to contact your suppliers.

2 - Compare Quality

For a good result, your data must be accurate and high-quality. If you buy from an unreliable source, you may find that your data is not as valuable, which makes the situation worse.

3 - Consistency

One thing that you have to understand about leads is that they are getting cold. It means that they have to be used in time to get the best out of such interaction. Imagine buying a whole US lead list and not using it timely. Taking a lot of time will result in a shift of the leads’ interest, and your potential customers will lurch onto other providers. Thus, your lead follow-up strategy should be timely and efficient.

Here’s another part of the strategy where consistency is required in the purchasing stage. You will need to make sure that you regularly buy the best leads. We recommend that you subscribe to some lead list services. 

Such business lead lists are getting cold, but having some new leads all the time gives you a better chance of success. Many lead generation services provide subscriptions. Spending a lump sum on several lists that you will never follow up on is, in a way, a dump. 

4 - Using filters

Lead filters are an essential part of lead generation. Using them, you will be more flexible and will be able to know the type of leads in advance. You can filter leads in various ways to identify qualified leads that match your criteria.

5 - Sources for Buying Leads

Our current digital age opens up many opportunities for scammers to obtain data lists and sell them to someone who should not obtain it. Unfortunately, it can be extremely difficult to tell without actually purchasing the leads and working with them. 

Reputation is everything on the business scene. In most instances, reputable companies have a better service provision trait and will most likely produce better lead lists. It is essential to make sure that you research thoroughly before committing to a company. One thing that we also have to advise you on when it comes to customer reputation is that low prices usually indicate shady service. Try to avoid extra cheap prices. The last thing you’d want is to end up being scammed. 

Research is another good way to determine whether a lead source is credible. Search for customer reviews. Take the time to consider your options carefully. An effective lead-providing company can help you increase your sales considerably, so it's well worth the effort.

6 - Strategy

Choosing to buy leads will also require you to develop a reach strategy. It is important to explore different methods and approaches. You will be able to engage with online leads more effectively if you have a well-defined outreach strategy.

When And Why Should You Purchase Leads?

Buying leads is an excellent solution to many difficulties. This way, you can achieve better results or speed up your business.

Purchasing leads is a suitable option for you if:

  1. You have an empty pipeline. Your sales pipeline should not be left blank, and you should carefully monitor this and avoid critical indicators. Leads will come in handy, and you will be able to get a constant flow of customers.
  2. Your business needs to grow quickly. If you are faced with the fact that your income begins to fall, it is essential to take certain measures. In most cases, lead generation can help you. With a proper sales strategy and skilled professionals, you will make quick sales and keep yourself safe.
  3. There is a new marketing campaign that you are launching. Launching a new marketing campaign to showcase a new product or target a new audience, you'll need to get it across to relevant leads. So, at the start of a new campaign, it often makes sense to buy leads for a business.

Buying leads is a one-stop solution for small and large businesses. And here are the main benefits.

It Is Cost-Effective 

The main benefit that buying leads brings is cost-effectiveness. Building a lead list on your own will cost much time and money. You will need a website, content, social media presence, and means to compile the leads. All these elements will bring additional expenses. Buying leads now cuts most of the costs that you will have to incur if you do decide to go around things on your own. When you skip the lead generation process, all you have to worry about is following up on the leads you’ve bought and making sure that you turn them into clients. 

Easy Performance Assessment

Other available means of acquiring leads are not quite comprehensive when it comes to assessing progress in your lead generation strategy. It means that most of the analysis you will make is flawed and will not give you a perfect picture. 

If you decide to purchase leads from a reputable service provider, they will also include a side service assessment tool into the package. A performance dashboard is pretty much a standard for lead distribution services. The lead dashboard provides information on calls made, disputed leads, closed leads, and your overall success. The best part is that now most service providers offer you a chance to customize your dashboard. It means you can choose the statistics you want to see on your dashboard. Amazing, right?

High Conversion Rate 

One thing you have to understand about the companies that sell lead lists is that they are in business because of you. It means that if there is anyone who wants your company to succeed, it is them because their success is hinged on your company’s achievements. It means that the lead lists are often revised and up-to-date. 

Lead generation and compilation services usually offer a high success rate - it is often over 75 percent.

One thing that we have to make very clear is that reaching such a high number with a lead list you created on your own is usually impossible. It means that for the amount you are paying, you are getting value for money.

Easy Integration 

One thing about buying business sales leads is that even if you already have a marketing plan, the leads you bought can easily slot in. It means that if you have a marketing team, you can just bring them the leads you purchased from a service provider without disrupting your already existing system. The fact that most of these service providers are experienced and professional is reassuring. They usually provide integration support as part of the service. 

If you were thinking about buying leads, we hope that these advantages have given you a bit more confidence in your idea. Now it is time to help you pursue it.

What Types Of Leads Can You Buy?

When buying leads, you should know what types there are and how they differ. Let's take a closer look.

1) Sales Leads

Sales leads are individuals or companies who have expressed an interest in your goods or services. For businesses that sell directly to customers, buying high-quality sales leads is a good option. B2C and B2B sales leads are carefully selected based on various data.

2) MLM Leads

To succeed in selling products and services to new groups of people, multilevel marketers need a steady stream of new leads.

With MLM leads, you get the names and contact information of prospects who have already expressed interest in the product or service you are offering. Some lead selling services do more than just provide you with the contact details; they also allow you to see their names.

Your sales pitch is much more credible and persuasive when it features the name of an organization representative.

3) SEO Leads

There is a high level of competition among SEO agencies, making lead generation difficult for many businesses worldwide. Leads are often bought as a way to give boost SEO agencies.

4) Web Design Leads

There is great competition between web design agencies. Naturally, they will buy leads to help promote their businesses and gain fresh customers because their jobs require them to work with one-off clients.

5) Franchise Leads

A broker or franchisor who seeks to achieve its goals must also obtain quality leads. These parties will take advantage of the opportunity to purchase leads regularly.

Purchased vs. Your Own Lead

The primary and indisputable advantages of buying leads are a quick launch and rapid scaling. You don’t need to set up a website or a landing page, just a manager who is ready to sell and a high-quality lead generator. It is what makes buying leads so attractive to businesses. However, there are some disadvantages. 

Bought leads can be harder to convert into sales, and the result and quality cannot be predicted in advance. In addition, purchased leads do not give instant sales; they take more time to process. However, it varies from supplier to supplier, so it's important to buy leads responsibly and choose trustworthy providers.

Generating leads on your own is long and complex. Despite the ability to manage the flow and characteristics of attracted customers on their own, scaling will not be fast. If you still want to do this, it is crucial to analyze whether you have enough knowledge to arrange the process. If not, how much will the services of professional Internet marketers cost? How much will it cost to create and fill the site with content, what is the price of a quality landing page, and will all these actions have a result? 

So, the decision is on you, but the difference and convenience are evident.

How To Process Purchased Leads?

The lead procession is primarily sales work. No matter how high-quality the applications are, if the sales department is not ready, there will be no result from buying leads. It is worth preparing in advance for receiving applications and constantly investing efforts in improving their processing.

1) Control

Letting everything go with the flow is the path to nowhere. Connect systems for counting online applications, calls, and appeals. Implement CRM, set up web analytics and call tracking, and record calls. You need to understand how purchased contacts move along the funnel, how many of them turn into a deal, and how many are eliminated.

2) Correct scripts

For high-quality development, adjust the sales scripts depending on how the person's contact was obtained. The lead provider usually shares this information. So, in your scripts, you can mention the name of the site where the contacts were found. Lead generators often give scripts or specific recommendations for working out purchased contacts.

3) Warm-up

Even if you could not transform a lead into an appointment or purchase, it is silly just to forget about it. Work with the customer base, launch retargeting, develop promotions, and prepare a special offer. Set up a dial-up task in CRM or consider alternative ways of interaction and follow-ups.

Buying Leads Online? A Few More Aspects To Pay Attention To

Below, we have prepared a list of platforms and websites where you can buy leads for your business. But what criteria did we rely on, and why did we tell you exactly about these companies?

Sure thing, we compared the most prominent services, their offers, and prices. In addition, we took the time to read customer reviews. We have compiled websites, platforms, and freelance exchanges that can provide you with quality leads and databases for your success.

The Best Place to BuyB2B Leads

B2B leads are some of the hardest to acquire in the business market. Doing it on your own can be quite unproductive. That is why it is always a good idea to employ service providers to buy B2B leads. Here are some of the best sites that sell them. Make sure you find the one that aligns with your wallet and business strategy. So, where is the answer to your question about where to buy leads:


Free Trial

CRM Integrations



Yes, on all plans

From 74$ to 299$ per month


Yes, on the climb, cruise, and enterprise services

From 49$ to 499$ per month


29 $ per month


Not for public access



Not for public access


Yes, on Premium & Enterprise plans

From 29$ to 44$

*to know the exact price for Enterprise plans of CIENCE and Aeroleads, you need to contact them.

  • UpLead

The first company we have to put on our list is UpLead. We are easily tempted to talk about the prices, but that is not even the best part. For just around 90 bucks a month, you get access to nearly 46 million business leads. That is a mammoth number, right? Well, that is not all the services. The company allows you to tailor data that will perfectly fit your business. If you are looking for a lead generation service that will make your company profitable, you do not have to look elsewhere - UpLead will do that just right!

  • Aeroleads

Aeroleads is one of the best companies in lead generation services. The fact that the tool is portable and easy to use is just an extra benefit to the accurate information that the service provides. The service is available as a Chrome extension. It means that whether you are using IOS or Windows, you can easily buy sales leads. The fact that it exists as an extension means that it is also easy on your system’s storage needs. The information has been ranked as accurate by most marketers. The curating process has worked wonders for any company.

  • Salesfully

Getting sales successfully is one thing that Salesfully does well. In fact, it’s even in their name. If you are looking for leads that easily convert and give results, it is a perfect site for you. It has some of the best B2B sales leads available on the Internet. The fact that the company had been building a lead library for over ten years means they have access to some businesses you won’t find on LinkedIn or Facebook. The site also provides a simple navigation system and unlimited searches, making it quite a wholesome lead retailer. If you want to buy B2B leads, try it!

  • DiscoverOrg 

Now, it is a site that gives you access to big boys in the business industry. The last thing you would want when you decide to splurge and buy business-to-business leads is to talk to someone who is not part of the decision matrix. Well, DiscoverOrg decided to cut the middlemen out and give you complete access to decision-makers. It means that you will be in touch with the people who decide whom to do business with and whom to engage with. The only thing that is waiting between you and the big league is your sales tactics.

The site offers quite several pros, the first being quite comprehensive information. On the flip side, most marketers have complained about the companies’ pushy sales tactics. We hope that they will soon improve on that. 


CIENCE is a great lead generation company. They offer inbound and outbound services and offer a personalized approach to finding the right leads.

Working with you, CIENCE specialists find potential customers using campaigns and website data. In addition, they also use calls, emails, and LinkedIn messages to make appointments. Thus, the company provides verified and qualified leads. But, the services of that company are quite expensive.

  • Lusha

Lusha sells leads using a credit system to spread the word about potential customers. Lusha's lead generation service works as a Chrome, Firefox, or Edge browser extension on social networks and supported websites. They instantly provide users with access to contact information from LinkedIn and Gmail, as well as certain business websites, to ensure the information is complete and accurate. Lusha pricing is one of the most attractive features of the service.

  • Fiverr

Fiverr is a great and affordable freelance platform. Freelancers will find and connect you with the leads you need. In addition, they will be able to create a table with relevant and good leads with their contact information and send the most attractive ones to you.

Honorable mention: LinkedIn Sales Navigator

It is part of the LinkedIn service offering. It is the best solution for LinkedIn leads research. Sales Navigator is a set of subscription-based offers. The option is designed to help sales professionals identify prospects, get alerts about their activity on LinkedIn, and even manage social media posts for a better reach. 

Linkedin Sales Navigator: Introduction

Once a LinkedIn Sales Navigator plan is purchased, users login to LinkedIn to gain access to the features associated with that plan:

  1. InMail; 
  2. Saved leads for business;
  3. Advanced search for leads and companies;
  4. Lead recommendations;
  5. Customer Relationship Management (CRM) integration including notes and tags created for leads;
  6. Real-time updates;
  7. Expanded lists of “who viewed your profile.”

LinkedIn Sales Navigator




  • Users can directly contact leads through the InMail feature
  • Core: $79.99 per user per month
  • Built-in social media tools for engaging with a LinkedIn lead’s posts
  • Advanced $125 per user per month
  • Unlimited network searches are included, even in the lowest-tiered plan
  • Advanced Plus: Request a quote


  • Free trial: 30 days
  • No CRM integration options on the lowest-priced plan
  • Lacks free and inexpensive subscription options
  • Monthly caps on InMails with no ability to purchase additional messages

Bottom Line

Buying leads is a great solution for companies regardless of their life cycle and industry. This way, you can save time and effort.

Leads sales services benefit your business by generating a large number of verified and qualified leads for your sales funnel and providing analytics that can be leveraged to increase sales conversions. Taking your needs and opportunities into account, you can choose the best lead purchasing platform for you.

Now, your sales team knows everything they might need to boost sales. Whether you chose LinkedIn sales navigator or any other marketing leads generator, if you plan your strategy thoroughly and keep up the excellent work of your sales team, your business will definitely prosper.

Julia Vlasova

Marketing Lead
Julia has been responsible for more than 10 projects of different industries at Belkins. She is now leading Marketing team at Belkins bringing alive special content and initiatives to bring value for our readers, clients, partners and Belkins team at large.
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