Episode #15. The Role of Tech in Business with Wes Schaeffer
Michael and Wes talk about the role of technology in modern sales, how to choose the best tech for your sales team, and the nuances of integrating new software.
Founder and Principal at Mole Street.
Brendan founded the marketing consultancy Mole Street in 2011 with partner Brian LaPann. Their mission is "empowering others to realize their greatness" applying and training their clients on inbound marketing best practices and methodologies to drive revenue.
Mole Street — a Philadelphia based growth agency. They are one of the fastest-growing and the most successful platinum partners for HubSpot.
What will you learn?
The difference between Inbound and Outbound marketing;
Best practices for omnichannel marketing strategy;