Pay-per-appointment lead generation
Qualified meetings you pay for when they happen
Pay only for results, not for a monthly retainer. Our performance-based outbound service runs email and LinkedIn campaigns and books relevant B2B prospects straight into your calendar.
* We’ll schedule a 30–45-min call with our account executive
Companies that trust Belkins with their outbound
How B2B appointment setting works when you pay for performance
- 01
Choose your appointment package
Start with a package of appointments at the per-appointment rate agreed in your proposal.
- 02
We build and run your campaigns
Your dedicated go-to-market (GTM) specialist sets up email and LinkedIn outreach aimed at your ideal customers.
- 03
Appointments land in your calendar
Interested prospects are booked straight into your connected calendar, with enough context to prepare for each call.
- 04
No-shows don’t count
If a prospect misses the call, we work to reschedule it, and the appointment stays in your package.
Is pay-per-appointment lead gen the right fit for you?
This model works when your market is big enough to support months of outreach at scale. Your company size matters less than the size of the market you sell to.
- A large target market: enough companies and contacts to keep outreach running for up to six months
- A clearly defined ideal customer: you can name the roles, company types and regions you want, and the ones to exclude
- Enough contacts to reach, so campaigns run without building prospect lists account by account
- An offer that’s easy to explain in a short email or LinkedIn message
- One core message and sequence that works across large prospect groups
- A team ready for the appointments: a connected calendar, prompt feedback and follow-up with every prospect
Selling to a narrow list of accounts or a complex buying committee? Our standard appointment setting service is built for that.
How we make sure your appointments are qualified
A meeting counts against your package only when it meets criteria we agree on with you before kicking off.
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Matches your ideal customer
The prospect has the right role, company type, and region, and isn’t on your exclusion list.
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Comes from our campaigns
We reached the prospect through the email and LinkedIn outreach we run for you.
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Shows real interest
The prospect agreed to discuss your offer or a business problem your company solves.
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Lands in your calendar
The appointment is scheduled through our booking platform and added to your connected calendar.
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Arrives with context
You know who the prospect is and which company they represent so that you can prepare.
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Isn’t a duplicate
The prospect isn’t an existing customer, an open opportunity, a competitor, or someone already booked.
If an appointment doesn’t meet these criteria, you can challenge it. Once we confirm it, the appointment goes back into your package.
Your dedicated go-to-market (GTM) specialist
One person owns your campaign, from onboarding to the last booked appointment. You don’t need to coordinate a team or sit through weekly status calls.
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GTM Specialist
Your single point of contact, from onboarding to the last booked appointment
- Email
- LinkedIn
- Calendar booking
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Gathers your campaign inputs
Your ideal customer, offer and exclusion list, collected during onboarding.
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Sets up email and LinkedIn outreach
Domains, sequences and your calendar connection, ready for launch in 14 days.
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Handles replies
Interested prospects get an answer without your team stepping in.
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Books appointments into your calendar
Each call arrives with context, so you can prepare.
How you stay in touch
Updates arrive asynchronously, and monthly reports show your appointments and remaining balance. When you want to talk things through, request a monthly meeting or an ad hoc call when something needs attention.
Pay per meeting vs. a standard retainer
Pay-per-appointment B2B service is a separate product with a narrower scope, not a discounted version of our typical service. That narrower scope is what makes per-appointment pricing possible.
| Criterion | Pay per appointment | Standard appointment setting |
|---|---|---|
| How you pay | One-time setup fee plus a fixed rate per performance | Monthly retainer |
| What you pay for | Qualified appointments booked into your calendar | Strategy, campaign delivery, and appointment setting |
| Channels | Email and LinkedIn | Email, LinkedIn, cold calling, and follow-up add-ons |
| Prospect research | Semi-automated targeting based on your agreed criteria, without account-by-account research | AI-backed research and human validation of every prospect |
| Messaging | Repeatable sequences for each prospect segment | Messaging tailored to each segment and stakeholder |
| Your team at Belkins | One GTM Specialist | A dedicated team of strategists, SDRs, researchers, copywriters, and deliverability specialists |
| Communication | Asynchronous, with a monthly meeting on request | Regular calls and ongoing collaboration |
| Best for | A large target market and a clearly defined ideal customer | Narrow, niche, or complex markets |
| Performance risk | Shared: you pay for performance, not for effort | You pay for service capacity and execution |
Not sure which fits?
Start your pay-per-appointment campaign
Tell us about your market and ideal customer. We’ll check the fit and come back with your per-appointment rate and package.
- 1 Share your market details, offer, and ideal customer
- 2 Get a fit-check call with an account executive
- 3 Receive your per-appointment rate and package features
We’ll launch your campaign in 14 days
We confirm your market is large enough and your ideal customer is clear enough for this model.
You approve your per-appointment rate and package, then pay the one-time setup fee.
Your GTM Specialist collects campaign inputs, finalizes targeting and exclusions, and sets up email domains, LinkedIn, and your calendar connection.
Email and LinkedIn sequences go live, and your GTM Specialist starts handling replies.
Interested prospects are booked into your calendar. After each call, you get a short request to confirm it happened and met the agreed criteria.
Monthly reports show your appointments, their status, and your remaining balance. When your package runs out, you can start a new one.
An award-winning B2B lead generation agency
We have the most 5-star client reviews among lead generation agencies in the U.S. See what our clients are saying about the results we help them achieve.
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G2 / 4.8 score 93 reviews
Belkins’ pricing per appointment
Starts from, per appointment
$750
- $1,500 one-time setup fee
- 10 appointments in the starter package
- 14 days from kickoff to launch
No-shows don’t count
If a prospect misses the call, we work to reschedule it and the appointment stays in your package. Appointments that don’t meet the agreed criteria go back into it too.
Your per-appointment rate depends on:
- The size and condition of your target market
- The complexity of your campaign
- How hard your ideal customers are to reach
What’s included:
- Ideal customer profile (ICP) and targeting strategy
- Campaign messaging and sequences
- Email and LinkedIn outreach setup
- Onboarding and campaign launch in 14 days
- Ongoing campaign optimization
- Reply handling
- Appointment booking into your calendar
- Appointment tracking and monthly reporting
FAQ
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Is pay per appointment a discounted version of your standard service?
No. It’s a separate product with a narrower scope: email and LinkedIn only, one GTM Specialist, and asynchronous communication. That scope is what makes per-appointment pricing possible. If you need more channels or in-depth research on every prospect, our standard appointment setting or account-based marketing services are a better fit.
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What do you do to ensure that the appointments are worth our time?
Before launch, we agree with you on what a qualified appointment looks like — the prospect’s role, company, region, and whether they have genuine interest in your offer. After each call, you decide whether or not it met those criteria. If it didn’t, you can challenge it, and once we confirm, the appointment goes back into your package.
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Is there a minimum number of appointments?
Yes, the packages start at 10 appointments.
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Is there a long-term contract?
No, you only buy a package of appointments, and we deliver it within six months of your campaign launch. When your package runs out, you can start a new one.
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How do you track my appointments and remaining balance?
We schedule meetings through our proprietary platform, which is linked to your calendar. You can see each appointment’s status and your remaining balance at any time, and you get a monthly report on your campaign.
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What happens if a prospect doesn’t show up?
Mark the appointment for rescheduling, and your GTM Specialist will work to rebook it. A no-show doesn’t use up an appointment from your package.
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What if an appointment doesn’t meet the agreed criteria?
Flag it when you answer the post-call feedback request and share the call recording, audio, or transcript. We review it, and if we confirm it didn’t qualify, we put the appointment back into your package.
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What happens if not all appointments are delivered within six months?
First, we work with you to make up the shortfall. If that doesn’t resolve it, you can get a partial refund for the unused appointments. The setup fee isn’t refundable.
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What do you need from us to get started?
Clear details on your ideal customers and offer during onboarding, up-to-date calendar availability, and prompt answers to post-call feedback requests. You also attend the appointments, or give notice if one needs to move, and follow up with every prospect afterward.
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What’s not included?
Cold calling and other channels beyond email and LinkedIn, Slack support or weekly calls, account research, fully custom messages for every prospect, and CRM or pipeline management. We also don’t guarantee closed-won deals or immediate revenue.
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Can we add cold calling?
Cold calling isn’t part of the pay-per-appointment package. If phone outreach matters for your market, our standard appointment setting or cold calling services cover it.