#1 B2B event lead generation agency
In-person meetings booked before showtime
Trade shows, conferences, and your own company events should fill up your pipeline, not drain your budget. We find prospects who plan to attend and book face-to-face meetings, then nurture conversations until they become opportunities.
* We’ll schedule a 30–45-min call with an account executive.
Companies that rely on Belkins to turn events into pipeline
Event lead generation results we deliver
- 100+ data sources behind every attendee list
- 120% avg KPI across conference-centered campaigns
- 3x more responses than from broader outreach
- 250 events covered for clients since 2017
- 14 days from kickoff to campaign launch
- 1,000+ B2B clients across 50+ industries
Audience acquisition for the events you attend and the events you host
Whether you exhibit at an industry event or host your own, we fill your calendar with the right meetings before the doors open.
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Industry events and trade shows
Once you’ve paid for the booth and the travel, the return depends on who stops by, so we book the right people before you arrive.
- In-person meetings at your booth, booked before you travel
- Invitations that bring target accounts to your booth between scheduled meetings
- Reminders before and during the event to protect every booked appointment
- Follow-up with everyone you met and everyone who didn’t show up
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Your own events
User conferences, roadshows, customer days, and executive briefings. We fill the room with your ideal customers rather than chasing the headcount.
- Invitations to decision-makers who match your ICP
- RSVP follow-up by email, LinkedIn, and phone
- Attendance reminders that turn registrations into people in the room
- Post-event follow-up that moves attendees into sales conversations
Top-quality event leads start with the right attendees
Attendee lists are often incomplete, and many organizers don’t share them at all, so we don’t make your campaign depend on one. Instead, we build the list from up to three sources and check every contact against your ideal customer profile (ICP).
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Your own list
If you have attendee lists from the organizer or target accounts in your CRM, we prioritize them with your sales team and add verified contact details and roles.
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Our research
We identify the companies and roles your solution serves in the industries and locations the event draws. Belkins AI sources and enriches contacts from 100+ data sources in real time, while our researchers validate every record.
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Event signals
We look at attendee and speaker lists published for past editions and at people who follow the event on LinkedIn.
How event marketing lead generation works
We anchor every campaign to your event date and write for that event’s audience.
Campaign timeline
Step 1 of 4
Strategy and setup
We begin with in-depth strategy and research:
Checking that your buyers, not only your industry peers, plan to attend- Building the attendee list and prioritizing it with your sales and marketing team
- Writing messaging for each persona around this specific event
- Setting up the domains, mailboxes, LinkedIn profiles, and calling lines the campaign runs on
What to expect
A validated attendee list and campaigns ready to launch
Pre-event outreach
Our outreach playbook before the conference or trade show:
- Running email, LinkedIn, and calling sequences written for this event
- Inviting prospects to meet at your booth or register for your event
- Booking face-to-face meetings into your reps’ calendars, with notes on what each prospect wants to discuss
- Testing messaging variants as first replies come in
What to expect
Confirmed meetings and registrations on your calendar before the event starts
Event week
On D-Day, the campaign keeps working for you:
- Sending reminders to reduce no-shows and bring more traffic to your booth
- Rescheduling meetings that slip
- Offering online meetings to prospects who can’t make it in person
What to expect
Fewer slots go empty, so your team can plan its booth schedule with confidence
Post-event follow-up
After the show, we turn conversations into pipeline:
- Following up on what was discussed in each meeting
- Re-booking no-shows as online meetings
- Reaching attendees who didn’t stop by your booth
- Nurturing event leads across email, LinkedIn, and calls until they’re ready for a sales conversation
- Ongoing appointment setting if you want the pipeline to keep running between events
What to expect
Event leads keep moving through your pipeline weeks after the show instead of ending up as business cards in a drawer
How real B2B companies turn events into pipeline with us
See how event-focused campaigns turned trade shows and conferences into pipeline for companies like yours.
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GE HealthCare: Results
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135 in-person meetings across 4 medical conferences in 7 months - 112% average KPI
- 52 meetings from the best-performing email sequence
Challenge
- Strong account management but limited capacity for net-new accounts
- Only a few weeks per conference, with attendee lists that held names and companies only
Solution
We prioritized attendee lists with the client’s sales team and wrote a separate email sequence for each conference. Then we ran reminder campaigns and offered online meetings if they couldn’t attend.
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Get Well: Results
- 3x higher response rates from conference campaigns than from general outreach
- 44 qualified meetings in 5 months across event-driven and always-on campaigns
- 72% of meetings booked with new buyer personas
Challenge
- A fixed list of about 200 hospital accounts with hard-to-reach C-level buyers
- Expensive, hard-to-find conference attendee lists
- High-value deals requiring precision
Solution
We started outreach 2–3 weeks before major conferences and followed up afterward with content tied to what came up at the show. The attendee lists came from industry connections and event social activity.
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ATS Marketing: Results
- 8 trade shows covered with dedicated pre- and post-event campaigns
- 49 sales meetings and $2.4M in pipeline from the full omnichannel program in 6 months
Challenge
- Referral-only growth with no outbound process
- A brand and website rebuild still in progress
- High-value deals requiring precision
Solution
Our team launched event campaigns first, which shows the client’s buyers actually attending, and timed email and LinkedIn outreach around each one, from invitations to post-event follow-ups.
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Why B2B teams choose Belkins as their event lead generation agency
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Meetings booked before you travel
Booth traffic is hard to predict. Pre-booked meetings let your sales team plan its time at the event around the accounts that matter most.
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A separate campaign for every event
Different events have their own audience and timing. We calculate the required number of mailboxes, contacts, and cadences for each.
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Event selection is a targeting decision
Before we recommend an event campaign, we check whether your buyers will be in the room, not just companies from your own industry.
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Omnichannel by default
Senior attendees tend to get flooded with vendor outreach before major events, so we run email, LinkedIn, and calling as one sequence where each touchpoint builds on the last.
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Protected meetings
We send reminders before and during the event and offer an online slot to prospects who can’t attend, so fewer booked meetings go to waste.
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One team from first touch
Your account strategist, SDRs, researchers, and copywriters work alongside your sales team, and every lead arrives with notes on why the prospect agreed to meet.
An award-winning event lead generation agency
Our commitment to quality, consistency, and partnership has earned us multiple industry awards. See what our clients are saying about the results we help them achieve.
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Clutch / 4.9 score 230 reviews -
G2 / 4.8 score 93 reviews
Event lead generation pricing
The average starter price:
From $5,000
Event campaigns are part of our appointment setting service. They can be the focus of your engagement or run alongside your always-on outreach.
We’ll calculate your custom proposal based on:
- Number and size of events
- Your total addressable market and the number of ideal customer groups
- Availability of attendee data
- Your digital footprint and the variety of marketing and sales-enablement content
- The channels you’ll be required to include in your plan
What’s included:
- Full sales audit and strategy mapping
- ICP and event fit analysis
- Attendee research and validation
- Multi-cadence event-specific messaging
- Email, LinkedIn, and calling outreach
- Meeting booking with prospect context
- Reminders and no-show recovery
- Post-event follow-up and nurturing
- CRM integration and reporting
Add-ons: Expand your event program with conference activation (on-site coordination and booth promotion), executive dinners, webinar execution, and paid advertising. We’ll recommend the right mix for your event calendar.
FAQ
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What is event lead generation?
Event lead generation is outreach built around a specific event. At industry events, we find buyers who plan to attend and book face-to-face meetings at your booth, while for your own events the job is attendee acquisition: getting the right decision-makers to register and show up. Either way, we follow up afterward to turn those conversations into pipeline.
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How is it different from your standard appointment setting?
The team and methodology are the same, but the goal changes. Instead of booking calls year-round, we work toward a fixed event date and measure success in face-to-face meetings and booth traffic.
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What if the organizer doesn’t share the attendee list?
In that case, we build one ourselves by mapping the companies and roles your solution serves in the regions the event draws from and checking lists published for previous editions alongside the event’s LinkedIn page. Each contact is validated against your ICP, and if you do have a list, we combine it with our research.
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How far in advance should we start?
One to two months before the event is ideal. Setup usually takes about 14 days, since we deploy dedicated outreach infrastructure and build the list before writing event-specific messaging. Tighter timelines are possible, too: GE HealthCare’s first campaign went from planning to launch in under two weeks.
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Can you drive attendance to our own events?
Yes. We invite decision-makers who match your ICP to your user conferences or executive briefings and follow up on every RSVP with attendance reminders. If you need it, we also turn attendees into sales meetings after the event.
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How do you reduce no-shows?
Every booked meeting is supported by reminders before and during the event. For prospects who can’t attend in person, we offer an online meeting, and no-shows get a follow-up to rebook.
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What happens after the event?
We follow up on every conversation, re-book no-shows as online meetings, and reach attendees who didn’t stop by your booth. Leads that aren’t ready yet stay in nurture until they are.
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Can you cover several events a year?
Yes. Each event gets its own list and campaign, and results from one event shape the next. GE HealthCare’s program covered four conferences, and ATS Marketing’s covered eight trade shows.
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What do you need from us?
Your event calendar, booth or venue details, your reps’ availability, any attendee or account lists you have, and an exclusion list of current customers and open opportunities. During the campaign, quick feedback on messaging and meetings helps us adjust in time.
Plan your next event around confirmed meetings
Tell us which conferences are on your calendar. We’ll show you who’s likely to be in the room and how many conversations are realistic before the event.
- 1 Share your market details, offer, ideal customer profile, and events you plan to participate in
- 2 Get a fit-check call with an account executive
- 3 Receive your turnkey outreach strategy and package features