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The key B2B cold outreach benchmarks 2024

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The key B2B cold outreach benchmarks 2024
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Fasten your seatbelts. Our comprehensive report, a collaboration between Belkins, Reply.io, and Expandi, is here.

Together, we analyzed a massive dataset of 13 million cold emails, and LinkedIn campaigns from 15,000 users. We've uncovered key trends and challenges for 2024 that can inform your B2B outreach strategy and propel your growth in 2025.

Uncover the latest data on declining the key rates in B2B outreach, discover whether the engagement patterns are shifting between C-suite and non-C-suite recipients, get proven tips from industry leading companies, and many more.

Get industry-specific benchmarks and actionable insights:

  • Open and reply rates by industry, job title, and executive level
  • Optimal timing for outreach and follow-up sequences
  • Subject line personalization impact and best practices for email length, sentence structure, questions, and visuals
  • The impact of attachments, links, and multimedia on key outreach metrics
  • How LinkedIn campaign types influence key engagement rates
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