Top 8 appointment setting companies for B2B

Most appointment setting companies fail because of a poor qualification process.

These providers flood your calendar with unqualified prospects, resulting in abysmal conversion rates, drained budgets, and a stagnant pipeline.

Unqualified meetings stem from multiple issues: inaccurate analysis of your ideal customer profile (ICP) and total addressable market (TAM), metrics that reward volume over fit, and appointment setters with an inadequate understanding of your industry.

Here’s the thing.

Choosing an appointment setting provider is less about short-term results or low upfront costs than it is about finding a diligent vendor that values depth, structured systems, and adaptability in ongoing optimization.

The good news is that such appointment setters exist.

5 key factors for choosing an appointment setting vendor

After delivering 30+ monthly meetings for over 1,000 companies across 50+ industries, we’ve discovered that the success of appointment setting campaigns usually comes down to 5 main factors:

• How does it conduct ICP and TAM analysis? Without the fundamentals in place, it’s impossible to identify the right buyers, much less select the most effective channels and messaging to inspire action. A diligent appointment setting company does deep analysis before building lists from the ground up: researching specific verticals, pinpointing and mapping key players in buying committees, uncovering how each key player makes decisions, etc.
• How does its qualification process help to ensure high-fit appointments? Insufficient qualification wastes time and tanks meeting-to-opportunity conversions. Check how the vendor pre-qualifies prospects before booking a meeting. Great agencies use a multilevel qualification system to boost the number of qualified meetings, show-up rate, and pipeline creation. Excellent ones prioritize rapid optimization. Not only do they track the abovementioned metrics, but they also continuously refine the criteria using feedback loops to eliminate unqualified prospects.
• What is the process for using ongoing collaboration and strategic adaptation to keep your company competitive? Look beyond basic weekly reports and calls. TAM usually depletes rapidly — even if the agency gets you 20,000 leads, your in-house sales team will exhaust them in 1–2 years. To consistently generate appointments, pick a vendor that proactively anticipates market shifts. The ideal partner builds hypothesis-based strategies early, conducts regular A/B testing, adds fresh ICPs, and constantly refines messaging to maximize long-term appointment generation.
• What pricing model does it offer, and more importantly, how does it optimize ROI over time? Evaluate beyond initial pricing structures. Most appointment setting services require significant upfront investment, but this is only one part of the equation. What do you really need to focus on? How quickly your cost-per-appointment decreases over time. A reliable vendor will demonstrate a clear timeline for cost optimization and back it up with examples of similar clients (e.g., 50% reduction by the seccond year, 25% by the third year).
• How flexible are the agency’s contractual terms? You’ll want to minimize financial exposure by seeking a firm that’s transparent about the learning curve and initial testing period. Look for providers with clear appointment guarantees and strategic pivots when approaches underperform.

Prioritizing these factors when comparing providers can narrow down your options and find one that produces quality meetings. To make your search easier, here are the 8 best B2B appointment setting companies today.

8 best B2B appointment setting companies

1. Belkins: Best for bespoke cross-channel campaigns for mature companies ready to scale

Industry focus: Agencies, construction, consulting, financial services, fintech, healthcare, IT, logistics, manufacturing, media production, recruitment and staffing, SaaS, and telecommunication

Notable clients: GE Healthcare, Cisco, Simply NUC, Omnicharge, Bag Corp, Sekisui, Mole Street, Citcon, Columbus Chamber of Commerce, and Berkeley College

Pricing: Starts at $8,000/month* for 100 guaranteed appointments/year and 3 outreach channels. Your first month focuses on infrastructure setup, testing, and scaling. Belkins offers no-show recovery in all packages.

*Note: Pricing depends on individual cases (e.g., company size, TAM, digital footprint)

Belkins (that’s us 👋🏻) is the only outsourced B2B lead generation company on the top 1000 Clutch list.

Our proven methodology delivers 400+ qualified appointments annually through a 360-degree approach to our appointment setting services, bespoke cross-channel (or omnichannel) strategies, and an elite team of experts in content, lead research, email deliverability, and sales development.

Over 1,000 clients in 50+ industries have partnered with us to build their end-to-end strategy from the ground up, from strategy development all the way to optimization.

When you work with us, you don’t just boost your lead-to-appointment rate. Your entire sales process will improve through specialized expertise — even after our partnership ends.

Why choose Belkins:

• In-depth TAM and ICP analysis. Your journey begins after you complete our ICP form, enabling your dedicated team of experts to develop a foundational understanding of your business. To ensure accurate TAM projection, the Belkins team will identify your most profitable sectors, ranking them based on growth potential, ease of sale, etc. This stage also involves unearthing insights about key players in the relevant buyer committees. We study every stakeholder’s communication style, decision-making process, preferred channels, and more to create hyper-tailored messaging that earns attention. 

📚 Further reading: How we use clients’ ideal customer profiles (ICPs) in lead generation campaigns

• A multilayered lead qualification process. Receive 100% hand-picked and qualified leads. At Belkins, every lead undergoes 1 to 3 verification levels (that include both automated and manual quality checks), including ICP compliance, technical compatibility, and decision-making authority. Our sales development representatives (SDRs) send reminders 24 hours and 1 hour before meetings and monitor responses to reduce no-shows. To improve quality, we continuously analyze your appointment outcomes. If new patterns emerge, our team updates your qualification logic with no campaign delays. This gets you a predictable stream of qualified appointments no matter what happens. 

📚 Further reading: How to qualify sales appointments in B2B: Belkins’ best practices

• Ongoing strategy improvements to stay competitive. Partner with an elite team that proactively forecasts industry shifts and prepares strategic pivots before challenges impact your growth. To expand your TAM, our lead research specialists regularly monitor market trends. We introduce new ICPs, break into untapped industries, test new messaging and channels, and diversify prospect job titles to generate more qualified leads. Your account executives (AEs) will adjust your pipeline weekly, delivering a consistent stream of high-fit meetings. Belkins doesn’t just react to market changes — we anticipate and adapt to them.
• Flexible pricing with cost optimization. Belkins offers custom monthly retainer packages for mature companies ready for breakthrough growth. Because the time needed to reduce acquisition costs matters, you’ll receive a transparent roadmap showing your projected cost-per-meeting decline from year 1 onward. Belkins has taken clients from thousands of dollars per meeting to a few hundreds in our 7+ years of experience.
• Contracts with performance guarantees. Secure a guaranteed number of meetings. From day 1, the Belkins team sets clear expectations about learning curves and time investments. We’ll specify your target appointment quota in the contract and commit to transparent updates that show what we can realistically deliver based on your ICP, TAM, and market conditions. 
• Top-tier client management. Belkins invests heavily in our world-class team. Our SDRs undergo ongoing training to sharpen their skills. We also intentionally match specialized team members to your bespoke campaigns, giving you access to industry experts with profound knowledge and dozens of success stories under their belt.
• Proprietary tools at no extra cost. Access our trio of tools — Folderly, Charge, and Frostbite — developed over 7+ years of proven appointment-setting success. Premier products like HubSpot, Expandi.io, Hunter, Reply, and Dreamdata are also included in your retainer package — saving you up to $10,000 annually in tools.

Explore our unique approach:

• A B2B sales prospecting framework that lands high-value meetings
• How to create an optimized appointment setting funnel

Awards:

• OA500 Top 200 Global Outsourcing Firm Index 2025
• Clutch Top Lead Generation Company 2024 (the only company in the lead gen space in the top 100)
• Clutch Top Appointment Setting Company 2024
• Inc. Regionals 2024: Mid-Atlantic
• Gold Stevie Award for the Great Employers 2024

Case studies:

• GoHealth Urgent Care faced a scaling challenge with just 4 SDRs covering 9 states. Belkins expanded its ICP, generating a new set of 20,770 prospects. The results? 570+ appointments over 29 months, with 4 high-ticket deals closed within 90 days.
• Belkins unlocked access to previously unreachable decision-makers for Get Well. Our team penetrated the C-suite level with 72% of meetings with non-nursing leadership: IT directors, health executives, and budget-controlling C-level leaders. It was a huge feat considering the limited number of target accounts, complex positioning requirements, and healthcare regulations. In 5.5 months, we secured 44 confirmed meetings with 39% pipeline conversion from meetings to qualified opportunities — significantly beating the industry average.
• A startup investment platform hired Belkins and achieved 125% ROI with 346 qualified appointments after experiencing inconsistent lead flow and fragmented collaboration with other vendors. Our experts dug deep into its ICP and seamlessly integrated our processes with its internal workflows. What was supposed to be an email outreach campaign quickly evolved into an epic omnichannel strategy to maximize reach and engagement. Having gotten these results in 15 months, the company was so impressed that it decided to extend the contract for another year.

Belkins has supercharged pipeline growth for over 1,000 companies across 50+ industries. Read their success stories.

2. Revit: best for pay-per-appointment lead generation

Industry focus: Business consulting and services, marketing agencies, SaaS, advertising services, and IT services and consulting

Notable clients: BAROS International, SCADEMY, Hustler Marketing, Folderly, and Buywords

Pricing: Custom quote. Revit offers a pay-per-appointment model with cold emailing campaigns, requiring a lower retainer fee than its fractional SDR development plan.

Revit operates on a pay-per-appointment model. Since you only pay for qualified meetings, you can easily demonstrate ROI from day 1. This vendor is known for its agility (which explains its penguin logo), typically implementing strategy adjustments at warp speed.

Strengths:

• A risk-free model: With monthly contracts and no long-term obligations, Revit eliminates the financial risk completely. The agency is also flexible around additional agreements and processes.
• Scalability: Adjust your appointment volume during busy or slow periods. This on-demand scaling ensures your investment precisely matches your sales team’s capacity and business objectives.

Awards: None yet, but Revit has earned glowing reviews for its quick campaign adjustments, quality appointments, and prompt responses.

Case studies:

• Revit secured 5 qualified appointments in 2 weeks for a visitor engagement platform. Impressed by the rapid success, the software company increased its target to 15 appointments per month. Currently working with Revit in an ongoing partnership, the company praises its adaptability, industry knowledge, and deep analysis.

3. Outbound Consulting: Best for founder-led SMBs

Industry focus: Agencies, software, consultants, accounting, tech, recruiting, transportation, cybersecurity, event production, and construction

Notable clients: Power INBOX, Constant Contact, eMarketer, Informa, and Havas

Pricing: Custom quotes with packages for 4, 6, and 12 months

Originally launched to help venture-backed companies scale sales efforts, Outbound Consulting pivoted exclusively to SMBs after discovering they struggle with limited resources but have massive growth potential.

Tired of getting inconsistent appointments from referrals alone? Outbound Consulting handles the entire inside sales process, guaranteeing 1–3 new deals monthly through its reliable appointment-setting system.

Strengths:

• 10+ years of experience in SMB growth: This vendor has powered growth for 2,000+ SMBs and delivered over 100,000 qualified appointments in 10+ years.
• High-touch coaching: Outbound Consulting embeds personal sales coaching into strategy sessions in all packages. This provides the fundamentals needed to build or improve your in-house sales team.

Awards: None yet, but the vendor’s received numerous testimonials from various SMBs over a decade.

Case studies:

• A recruiting and retention consultant partnered with Outbound Consulting to build a robust sales engine they could later bring in-house instead of spending $10,000 to $20,000 upfront on a sales hire. Within 6 months, the consultant used the learnings and profits generated by the agency to fuel the team. Results: 10 average monthly appointments with a 26% close rate.

4. Best for IT companies seeking a reliable partner

Industry focus: IT, SaaS, healthcare, logistics and supply chains, compliance services, fintech, industrial tech, federal government, education, and construction and engineering

Notable clients: Shell, Parker, Microsoft, and Protecht

Pricing: Starts at $9,500 per month

SalesRoads operates as brand ambassadors, ensuring seamless representation of your company. These reps undergo rigorous training and have 7+ years of relevant experience in your industry.

You can even interview the SDRs directly to see if they’re the right fit before launching your campaigns.

Strengths:

• Top talent: SalesRoads’ SDRs receive 3x the standard industry training, perfected over the agency’s 17+ years in business. These expert brand ambassadors have an average of 5–10 years of appointment setting experience.
• Dedicated sales coaches: SalesRoads appoints coaches to directly manage your outsourced SDRs, ensuring continuous improvement.

Awards:

• Clutch Top 1000 Companies 2024
• Inc. 5000 2024 (ranked 3 times)

Case studies: 

• AchieveIt engaged SalesRoads to address its internal prospecting and closing challenges. Ultimately, the company booked 937 appointments and won 10 closed deals taken directly from SalesRoads’ custom playbook and dedicated SDR team.

5. Martal Group: Best for companies looking for full-cycle sales support

Industry focus: Technology, education and training, web development, healthcare, logistics and supply chains, IT, marketplaces, software, and financial services

Notable clients: CrayoNano, Polygon, SoFi, and Bosch

Pricing: Custom quotes with a 3-month pilot campaign between $2,500 and $10,500 per month

Martal Group delivers end-to-end sales solutions, from building lead lists to conducting sales demos and closing deals. It offers 3 tiers for strategic outbound team customization. The higher the tier, the more involved the onshore sales experts.

Belkins’ take: Entrusting a single vendor with your entire sales outsourcing process rarely works. We caution against it because it’s unlikely for a jack-of-all-trades agency to master prospecting, nurturing, closing, and retention.

Instead, strategically outsource distinct pipeline stages. This lets you access specialized expertise, dramatically improving your ability to drive sustainable engagement throughout your funnel.

Strengths:

• Full-cycle support: Beyond securing appointments, Martal Group manages sales demos and deal closures. Its Tier 3 pricing plan even includes an account manager, acting as a focal point for your clients.
• An onshore team on demand: Martal Group’s onshore team consists of 200+ sales executives with deep knowledge of local market dynamics in the EU, North America, and LATAM.

Awards:

• Canada’s Top Growing Companies 2023
• Clutch Global Leader Spring 2024
• Clutch Top Sales Outsourcing Company 2024

Case studies:

• Clickworker outsourced its entire sales process to Martal Group after defining its ICP. In addition to developing a go-to-market (GTM) strategy, Martal also took complete ownership of the operations. After an intensive campaign, the team closed deals with 60+ companies and created master service agreements (MSA) with three Fortune 50 companies. Today, it manages over $1.2M in annual sales.

6. Callbox: Best for calling-first global reach

Industry focus: IT, telecommunications, marketing and advertising, business services, financial services, medical, and hospitality and leisure

Notable clients: Acer, Intel, Amazon, and HP

Pricing: Starts at $15,000 per campaign pod. Callbox offers a flexible subscription model aligned with your business goals.

Callbox dominates cross-border marketing campaigns with support for 15+ languages. Fast track your international market entry in Asia Pacific or capture untapped revenue in Latin America and Europe with its global expertise.

Strengths:

• An AI and human-blend database: Callbox’s AI-enhanced and human-curated database spans regions, industries, and demographics. Its precision targeting engine powers successful international market entry campaigns.
• A multilingual team: Callbox’s SDRs speak multiple languages, including English, Mandarin, Spanish, and Thai. This makes it ideal for global businesses navigating language barriers and cultural differences.

Awards:

• Clutch Top Call Center Companies and Agencies 2025

Case studies:

• An office solutions leader sought help from Callbox after struggling to engage decision-makers. The agency developed a 3-month pilot program, conducting discovery calls to identify common business challenges and implementing a multi-channel campaign to increase brand visibility. Through its coordinated outreach, it generated 41 marketing-qualified leads and booked 57 sales appointments.

7. CIENCE: Best for companies looking for automated outreach 

Industry focus: IT, business services, marketing and advertising, financial services, manufacturing, and more

Notable clients: Yamaha, Microsoft, Google, and Uber

Pricing: Custom quotes, with most projects ranging between $2,500 and $50,000 based on reviews on Clutch

CIENCE combines AI and human expertise to drive pipeline growth. With SDRs orchestrating campaigns, AI amplifies their efforts to ensure every outreach both reaches and resonates with important decision-makers.

Strengths:

• Comprehensive and accurate data: CIENCE’s globally compliant and verified data spans 149 industries in the US, enabling the accurate targeting of ideal prospects. It’s sourced from third-parties, hand-curated leads, and the agency’s proprietary technology.
• AI and human expertise: CIENCE blends AI tools and human SDRs to reach your buyers through automated and personalized outbound campaigns. This delivers results at scale, maximizing broad market coverage and meaningful conversations that drive conversions.

Awards:

• Clutch Top 1,000 Global Service Providers (ranked 6 times from 2018 to 2023)

Case studies:

• Symbal.ai engaged CIENCE after noticing their underwhelming outreach results. The agency launched an outbound campaign, encompassing email, phone, LinkedIn, a landing page, and pre-targeting ads to reach its target buyers. In the end, it accomplished a 1:1 positive-to-negative response ratio and averaged over 5 appointments per month.

8. Leadium: Best for smaller companies seeking boutique support

Industry focus: SaaS, cybersecurity, freight logistics, food services and distribution, staffing and recruiting, eCommerce, eLearning, healthcare, digital transformation, and marketing services

Notable clients: Segment, SignalWire, MedPanel, Bottomline, and People.ai

Pricing: Starts at $1,500

As a founder-led boutique agency, Leadium brings specialized expertise to growing businesses. Its high-touch support makes it an ideal partner for smaller companies with limited bandwidth.

This agency was co-founded by the same folks behind CIENCE.

Strengths:

• Outbound gifting: Leadium sends curated gifts based on your ideal buyers’ attributes and activities, strategically timed to incentivize prospects and build trust — all in one thoughtful gift. This creates immediate emotional connections, increasing your chances of getting noticed.
• Industry-leading contact data sourcing: Smaller companies can’t afford to waste time on poor-fit leads. That’s where Leadium’s human-verified database comes in. Its 100% accuracy guaranteed list ensures you engage with your best-fit buyers today, eliminating delays in data verification.
• SMB-friendly pricing: Leadium’s budget-friendly minimum and monthly pricing models makes it a compelling choice for smaller companies seeking affordability and flexibility.

Awards:

• Clutch Top Marketing and Advertising Agencies 2018 

Case studies:

• ONEHOPE Wine outsourced its corporate gifting program to Leadium to generate a consistent pipeline during the holiday season. The agency sourced 4,000 leads monthly and segmented them to focus on target geographies and relevant industries. Besides sending ONEHOPE’s annual gifting catalog, Leadium handled email marketing, cold calling, and LinkedIn prospecting. The multi-touch strategy saw a 15% increase in the lead-to-appointment ratio and a 30% surge in corporate gifting revenue over 4 years.

How we selected these companies 

• First-hand experience: We spoke to Michael Maximoff, co-founder and chief growth officer of Belkins, who provided insider knowledge on the leading players and their unique specializations based on his 10+ years of industry experience. 
• Track record: We analyzed every vendor’s case studies, evaluating their methodologies, unique strengths, and industry specializations.
• Peer-to-peer reviews: To uncover client experiences, we scrutinized reviews on platforms like G2 and Clutch.

Which is the best outsourced appointment setting company for you?

We handpicked these top appointment setting companies for various use cases. There’s one for founder-led SMBs, global companies, and enterprises seeking full-cycle support.

Add Belkins to your list if you are seeking a meticulous partner that investigates hidden opportunities, examines the details of every prospect, and strategically anticipates challenges before they arise.