8 best LinkedIn lead generation services for B2B

Some B2B LinkedIn agencies sell the platform as a silver bullet for generating sales-qualified leads. But the reality check: It’s not. 

Used alone, it wastes budgets, annoys prospects, and delivers little pipeline. LinkedIn works only when it supports an email-first, omnichannel strategy. It’s best as the follow-up channel, not the first touchpoint.

With LinkedIn, intent is everything. If a prospect hasn’t engaged elsewhere, your outreach will sound like noise. But if they’ve opened an email or visited your site, the social network becomes the perfect nudge — human, timely, and relevant. The challenge is finding an agency that understands this and can make LinkedIn work.

Such lead generation agencies don’t rely on 100% automation, which could lead to account restrictions and damage brand trust. The best agencies invest in research-driven targeting, personalized outreach, and a long-term strategy that builds relationships, instead of just securing meetings.

I’ll break down what to look for in such agencies and highlight the 8 best LinkedIn lead generation services for scaling your B2B pipeline.

6 factors to consider when choosing a LinkedIn partner

1. Brand safety and governance protocol
2. Approach: omnichannel versus LinkedIn only
3. Process transparency and platform compliance
4. Verifiable performance in your niche
5. Seamless integration with your internal team
6. Lead quality and qualification process

Factor #1: Brand safety and governance protocol

The brand reputation you've built is at stake when an agency contacts prospects on your behalf. 

A misstep like spammy messaging is overbearing and can negatively impact your credibility. An off-brand tone is also inconsistent with your identity.

As such, you want a partner that follows strict governance protocols to protect your brand. They should also respect account access and avoid anything spammy or unprofessional.

Ask:

• How do you secure access to my LinkedIn profile and data?
• How do you protect our brand reputation when representing us?
• Will you represent my company or act as an external representative?
• What’s your process for understanding our business so you can speak credibly with our prospects?

Factor #2: Omnichannel approach vs. LinkedIn only

LinkedIn provides access to over 60 million decision-makers. These prospects receive several connection requests and identical pitches every day. Those weak pitches can push the strong ones down the pile, and prospects may never see them.

The result is low reply rates and fewer opportunities. An omnichannel approach works better and improves these odds. Why? Because you engage prospects across multiple touchpoints — email, LinkedIn, calls — with each reinforcing the other.

Ask:

• Do you combine LinkedIn with email, phone, or intent signals?
• How does LinkedIn fit into your overall outreach strategy?
• How do you avoid overreliance on LinkedIn as the sole outreach method?

Factor #3: Process transparency and platform compliance

Partnering with a dodgy agency is an unaffordable risk. Without visibility into workflows, tools, and the level of automation they plan to use, it’s hard to tell what the agency is doing.

A reliable agency provides full transparency and clarity. We emphasize these by:

• Using our proprietary prospecting tools
• Providing full visibility into strategy development and campaign performance
• Implementing a compliance-first approach with no hidden processes

This provides a 360-degree outlook into what they do and eliminates ambiguity.

Ask:

• What tools do you use for LinkedIn outreach?
• How do you stay compliant with LinkedIn's terms of service?
• Can you integrate your activity into our CRM for full visibility?
• How do you scale campaigns without triggering account restrictions?
• Will you apply automation tools, and if so, how do you mitigate their risks?

Factor #4: Verifiable performance in your niche

It's not uncommon for a LinkedIn lead generation agency to claim its expertise spans many industries. But what matters? Niche performance. 

A financial services firm won’t care much about wins in software as a service (SaaS) or healthcare, and vice versa. The best agencies prove niche performance with hard data: metrics, proof of booked meetings, and return on investment (ROI).

Checking social proof, like case studies and third-party reviews, helps. At Belkins, our case studies span 31 industries, from startups to enterprises. This lets interested prospects see proof of performance in their niche. It also provides confidence in our ability to adapt to their market.

Ask:

• How do you measure success on LinkedIn?
• Do you have social proof from companies in our industry?
• What specific results have you achieved in a market like ours?
• What’s the typical ROI range you’ve achieved from LinkedIn campaigns?
• Can you share the metrics you achieved beyond booked meetings (e.g., SQLs, pipeline generated)?

Factor #5: Seamless integration with your internal team

If you have BDRs or SDRs handling outreach, there’s a risk of double-contacting accounts. Outreach overlap confuses prospects and can create friction with your internal team. 

The right agency ensures LinkedIn activities align with and supplement your internal efforts. This comes down to coordination and collaboration, which we do at Belkins. 

Ask:

• How will you coordinate with our BDR or SDR teams?
• How do you prevent duplicate outreach to the same accounts or contacts?
• Can you adapt to our existing workflows, cadences, and account lists?
• How do you handle leads we want you to prioritize or follow up on?

Factor #6: Lead quality and qualification process

Meeting volume is meaningless if leads aren’t qualified. Your agency should define, filter, and deliver leads that match your ideal customer profile (ICP) — so your team spends time only where it matters.

Ask:

• How do you define a qualified lead for our business?
• What steps do you take to validate fit before scheduling a meeting?
• Do you use a structured qualification framework (e.g., BANT, MEDDIC)?
• How do you report on lead quality over time and adjust if results drop?

8 best LinkedIn lead generation companies

1. Belkins — best for B2B companies ($50M–$1B+ revenue) with aggressive growth targets

Industry focus: Manufacturing, SaaS, FinTech and financial services, legal, B2B healthcare, cybersecurity, marketing and creative agencies, IT

Notable clients: General Electric, UC Berkeley, Cisco, Born & Bred, BetterComp, Smartrek, Sekisui, Columbus Chamber of Commerce, 7 Wonders Cinema

Pricing: Our pricing includes three packages: Growth, Growth Plus, and Small Business. Each package offers an annual target of 100+, 200+, and 30+ appointments, respectively. We also provide custom pricing options. For some clients, LinkedIn lead generation is available without emails or calls. In such cases, we run a LinkedIn influencer program where we optimize the profile, create and distribute content, and develop personal brand strategies for the top personas in the company.

Belkins is a B2B lead generation agency for revenue leaders needing a predictable pipeline. We’re best for medium-sized to enterprise companies ($50M–$1B+ revenue) with aggressive growth targets. Our core success metrics are SQLs, pipeline generated, and ROI.

Since 2017, we’ve delivered 200,000+ qualified appointments and achieved a 10:1 ROI for 1,000+ clients across 50+ industries. Our approach is omnichannel by design. LinkedIn isn’t for quick wins. We use it to complement our email-first strategy, and then make calls. This ensures every LinkedIn touch is warm, relevant, and human — backed by intent signals and reinforced by other channels.

A typical Belkins workflow starts with email outreach, where 3–5 email sequences go to a curated list of 1,500+ new prospects each month. From there, we track engagement signals — opens, clicks, visits — to identify intent. Next, we create and nurture a prospect shortlist on LinkedIn with non-sales connection requests, comments, and organic engagement. Finally, high-intent prospects may receive follow-up calls.

However, upon request, we build LinkedIn-only strategies that generate consistent pipelines without emails or calls. We’ve helped clients achieve exceptional results by focusing on profile optimization, tailored outreach, and meaningful conversations with carefully selected decision-makers.

Our LinkedIn campaigns are never about volume. We apply compliance-first practices such as sending 20–30 connection requests per day with personalized messages that often reference the prospect’s content. If a client’s profile is inactive, our team creates and posts thought leadership content to boost credibility.

A dedicated SDR manages this entire process to ensure a consistent voice across email and LinkedIn, with oversight from an account manager who reports weekly on results like acceptance rates and replies.

Our LinkedIn lead generation services include:

• LinkedIn profile optimization: We audit and revamp profiles to build trust with your ICPs. 
• Thought-leadership content creation: We analyze your competitors and create expert content that raises brand awareness and warms up prospects.
• LinkedIn prospecting: We study the specifics of your business and use the information to build a targeted list of potential clients. 
• LinkedIn outreach: We develop and execute an outreach strategy that helps you connect and book meetings with prospects. 

Together, these steps help us build LinkedIn campaigns with response rates as high as 70%.

Strengths:

• Proven track record: Our reputation for delivering results helped us grow from 10 clients in 2017 to over 1,000. On average, our clients achieve a 15% deal closing rate from the opportunities we generate annually. We’re also rated as a top lead generation agency on popular review sites such as Clutch.
• Excellent LinkedIn know-how: Not only do we conduct LinkedIn outreach for clients, but we also use it to generate leads. Our founders, Vladyslav Podoliako and Michael Maximoff, have a combined following of over 46,000 people, which contributes to our pipeline. Also, our company's LinkedIn profile has 8,000+ followers, up from 6,000 last year. This growth is possible because we play by LinkedIn’s rules. 
• Varied industry expertise: Our client base spans 50+ industries, giving us transferable experience for new industries. Plus, our approach involves understanding your business to create the most effective strategy.
  Brad Moran, CEO of CitrusAd, put it best when he said this about us: “They’ve learned the nuances of our industry quickly and adjusted their process to match our targets. Additionally, they provided consistent communication and a determined work ethic.”
• Dedicated expert team: The goal of our experts is to become a dependable extension of your in-house team and deliver KPIs on schedule. Our content writers audit and optimize your profile, create a LinkedIn content plan, and write posts that build trust. SDRs send connection requests, monitor engagement, and reach out to the most active users. A lead research specialist curates your list of valid contacts. An account manager keeps you updated on the campaign progress and results. 
• Proprietary software advantage: Belkins has a huge reputation as a reliable market leader. This advantage gives us exclusive and cheaper partner prices on the best tools, which benefits our clients.

Awards and recognition: 

These are a few of the many awards we’ve received over the years.

• Market Leader in eight categories in the G2 Spring 2024 report
• Named in the Top 500 Outsourcing Firms by Outsource Accelerator in 2024
• Ranked #2 on the Clutch Leaders Matrix of B2B sales outsourcing companies
• #4 in Clutch’s 2024 ranking, up from #9 in 2023, #53 in 2022, and #206 in 2021 of the top-rated business services globally

Case studies:

• Our team revived limited brand awareness and a dry pipeline with a three-pillar omnichannel strategy: LinkedIn, content, and outreach. In three months, we delivered 17 appointments with enterprise diversity, equity, and inclusion (DEI) and talent leaders. LinkedIn connection acceptance and reply rates rose by 70% while brand visibility surged. Posts by the executive director sparked discussions and earned 100+ reposts for Disability Solutions, a hiring platform for people with disabilities.
• The Belkins team executed an omnichannel campaign that combined email, LinkedIn, and calls to reach harder-to-access buyer personas for Get Well, a health tech company. In 5.5 months, we got 44 qualified meetings with 72% from new buyer personas. Additionally, we achieved a 39% pipeline conversion from meetings to qualified opportunities and a 60% increase in meetings year-over-year (Q1 2025 vs. Q1 2024).
• We grew connections with relevant decision-makers by refining the ICP and optimizing the LinkedIn account of 7 Wonders Cinema, a video production agency. Within the first six months, we booked lots of appointments, and 7 Wonders Cinema hired three more sales reps to handle meetings and close several deals worth over $100K. Our 36 month-collaboration netted almost 700 appointments, an average of 25 per month.

Client voice:

📚 Related posts: 

• LinkedIn B2B outreach statistics: Belkins’ 2025 study
• How to effectively use LinkedIn for B2B lead generation
• How to get B2B sales leads: Our SQLs generation framework
• The B2B lead qualification process we use for our clients’ campaigns

2. Outbound Consulting —  best for small and medium-sized businesses seeking LinkedIn-only leads

Industry focus: Agencies (marketing, branding, digital, SEO), consultants/coaches (business, sales, marketing, and executive coaching), professional services (accounting, legal, financial advisory), B2B SaaS, recruiting/staffing firms

Notable clients: Constant Contact, Bounce Exchange, Zemingo, Sokolis Group

Pricing: Custom quotes for three packages lasting four, six, and 12 months, respectively.

Outbound Consulting has worked with 2,000+ businesses across 25 industries since 2015. They target small businesses looking to land their first deals through cold outbound marketing. 

The company also empowers clients to close deals originating from their LinkedIn-first outbound efforts by combining outbound execution with hands-on sales consulting.

Strengths: 

• Experts in leveraging all of LinkedIn’s capabilities: Outbound Consulting maximizes LinkedIn, from InMails and connection requests to messaging, content strategy, and profile optimization.
• Guidance beyond lead generation: They coach founders on how to move from referral-based growth to successful cold outbound.
• Best for founders handling all sales calls: Outbound Consulting specializes in working with business owners who take every new sales call and don’t yet have a sales team.

Awards recognition: N/A

Case studies:

• Bold Retail (acquired by Harvest Group) is an e-commerce marketing agency that needed steady meetings but lacked a sales team. Outbound Consulting built targeted lists, crafted tailored messaging, and secured excellent results. The campaign achieved an average of 13 appointments per month with a 28% close rate.
• TribalVision, a marketing agency, wanted at least five high-profile appointments per month. Outbound Consulting refined its positioning and targeted decision-makers across multiple industries. The result was an average of 10 monthly appointments with a 30% close rate.

Client voice:

3. Cleverly — best for organic and paid LinkedIn and cold email lead generation

Industry focus: Tech, retail, e-commerce, media, energy, healthcare, finance, SaaS, IT

Notable clients: Google, Loom, Airtable, Zapier, Uber, PayPal, and Unilever

Pricing: Cleverly has different pricing for its cold email, paid ads, and LinkedIn lead generation services.

• LinkedIn lead generation — $397/month for Silver, $697/month for Gold, and $997/month for Platinum
• LinkedIn content and posting — $697/month for 12 posts
• LinkedIn paid advertising — $999/month for Starter (minimum $3K/month ad spend), $1,499/month for sScale (up to $10K/month ad spend), and $2,999/month for eEnterprise (up to $20K/month ad spend)
• Cold email lead generation: Custom pricing

Cleverly is a popular organic and paid LinkedIn lead generation agency. They’ve generated nearly 225K leads and over $51.2 million in client revenue, and driven $312 million into the pipeline for 5,000+ clients. These are great numbers. However, Cleverly does not qualify leads or handle lead responses.

Also, Cleverly uses multitouch engagement to generate leads through cold email. 

Customers praise its automation, scalable workflows, and responsive account management. However, customer reviews specific to its cold email service highlight execution inconsistencies, limited personalization, robotic messaging, lead quality concerns, and transparency issues like unclear billing.

Strengths:

• Local U.S.-based experts: The nuances of doing business in the U.S. may not be easy for some international talents to grasp. This makes Cleverly’s pool of U.S.-based account managers a great option for companies operating in the U.S. 
• LinkedIn Ads expertise: Cleverly’s expertise in LinkedIn Ads means they can deploy more outbound solutions to help you win leads.

Awards and social recognition:

• No public awards yet, but the vendor has 1070+ Trustpilot reviews and a 4.3-star average Clutch review rating (82 reviews)

Case studies:

• Closify: Cleverly worked with Closify, a commission-only sales reps SaaS company with outbound prospecting. The campaign maintained 52 monthly replies‌ and booked 95 qualified meetings in 11 months.
• Equity Front Capital: The company wanted to target agencies ready for investment or acquisition. Cleverly helped, got a 21% reply rate, and booked 122 qualified meetings in 10 months.

Client voice:

4. Pearl Lemon Leads — best for multichannel lead generation for U.K. brands

Industry focus: Financial services, legal services, retail, and construction

Notable clients: ITexpert.work, Masterclass Education, and Elevano

Pricing: Pearl Lemon Leads starting prices are £2,497+ ($3,300+) for cold email, £2,997+ ($3,900+) for cold call, £6,697+ ($8,900+) for end-to-end sales, and £3,497+ ($4,600+) for multichannel lead generation.

Pearl Lemon Leads is a full-service lead generation agency. They offer standalone lead generation services like LinkedIn, cold email, and paid ads, including multichannel lead generation. While this makes them versatile, the breadth of service offerings risks diluting focus.

Strengths:

• Nuanced understanding of the U.K. market: Though Pearl Lemon Leads serves clients globally, customer reviews show that many of its clients are in the U.K. Also, its headquarters are in the U.K. The company’s experience and local presence make it uniquely qualified to serve local businesses.
• Years of experience: Pearl Lemon Leads began operations in 2016. Drawing on their team’s shared expertise, they have created strategies that win SQLs in competitive niches. They’ve booked meetings with big-name companies like X, Oracle, and Mitsubishi.
• Full-service lead generation: The diverse services of Pearl Lemon Leads make them a good choice for managing lead generation across multiple channels. Their service offerings include SEO, PR, cold calling, and cold emailing.
• Results-driven lead generation: Pearl Lemon Leads is keen on delivering high-quality leads to its clients. Their positive client reviews show that they frequently hit the mark.

Awards and social recognition:

• None yet, but the vendor has a 4.5-star average review rating on Trustpilot (41 reviews)

Case studies:

• ITExpert.work, a software development and recruiting agency, turned to Pearl Lemon Leads for LinkedIn outreach. Despite the challenges of the IT outsourcing market, the campaign booked up to 14 leads per month, exceeding the 10 leads promised.
• Masterclass Education, a teacher recruitment agency, partnered with Pearl Lemon Leads to scale candidate flow. Within weeks, they saw a significant daily increase in applications, allowing them to quickly place qualified teachers into open roles and meet hiring targets.

Client voice:

5. Respect.Studio — best for SMBs seeking personalized outreach

Industry focus: FinTech, SaaS, PropTech, cybersecurity, and UI/UX

Notable clients: Bobocode and Qream

Pricing: Respect.Studio offers custom pricing. According to its Clutch profile, the minimum deal size is $5,000, and the most common is between $10,000 and $49,000 per month.

Respect.Studio is an agency that focuses primarily on LinkedIn lead generation. They also help brands optimize their lead generation and sales process. They’ve been in operation since 2015, served 300+ clients, and generated leads for companies like Salesforce, HP, Bayer, and SAP. 

Strengths: 

• Small-business focus: According to its GoodFirms profile, 80% of its clients are small businesses with an annual recurring revenue of less than $10 million. 
• Emphasis on relationship building: Respect.Studio develops personalized cold outreach campaigns that resonate deeply and develop relationships with prospects. Such personalization endears prospects to the client’s brand and makes them more likely to convert.

Awards and social recognition:

• Recognized by Clutch as a top lead generation service in 2022

Case studies:

• A West Asian executive PR agency partnered with Respect.Studio. In one month, the LinkedIn campaign delivered reply rates of up to 49.5%, nearly double the industry benchmark, generating new qualified opportunities with hard-to-reach senior executives.
• Professor Joe O’Mahoney, a consultancy growth advisor, worked with Respect.Studio to launch a social selling strategy. In three months, they generated 324 qualified connections, 141 conversations, and a 41% reply rate, creating a steady pipeline of consulting firm CEOs.

6. Intelus — best for offshore virtual assistants for lead generation

Industry focus: SaaS, digital agencies, advertising, real estate, and consulting

Notable clients: AiBUY, Loop TV, and Shingle

Pricing: Custom quote.

Intelus provides businesses with vetted offshore virtual assistants (VAs). Its goal is to enable companies to pursue growth while keeping recruiting and training costs low. 

Intelus lead generation and sales assistants provide LinkedIn lead generation, content marketing, ads, profile optimization, cold emailing, and lead nurturing services. They also have VAs for administrative, customer service, and executive assistant roles.

Strengths: 

• Quick and cost-effective staffing solution: Intelus says it can staff for any role within two weeks, as its database comprises over 2,000 English-speaking VAs. According to Intelus, their solution could save up to 60% of your hiring budget.
• Access to vetted talent: Intelus claims to hire only the top 3% of VAs. This makes their remote-staffing solution different from hiring on other talent marketplaces like Upwork. Each candidate goes through a thorough screening process and receives continuous training. Intelus’ VAs have 2–3 years of experience on average.

Awards and social recognition:

• Recognized by Clutch as a global leader for remote staffing in 2024

Client voice:

7. Lead Cookie — best for cost-effective LinkedIn and cold email lead generation

Industry focus: Consulting, MedTech, manufacturing, and financial services

Notable clients: Rx Solutions and CrewBloom

Pricing: Lead Cookie has two plans for LinkedIn + email lead generation. They start at $1,500 and $3,700 per month.

Lead Cookie is a full-service outbound agency that has been around for nine years. It positions itself as a brand that delivers “hand-crafted” or manually verified leads that align with your ICPs. Lead Cookie has completed 800+ campaigns and booked meetings with professionals at Cisco, AT&T, Microsoft, and Google.

Strengths: 

• Tailored outreach that resonates: Campaigns are customized to each business and target market, ensuring messaging is personalized and relevant.
• Proven ROI and long-term value: Their approach delivers strong financial returns, from quick wins in the first few months to sustained growth over years of engagement.
• End-to-end prospecting support: By managing research, targeting, and outreach across multiple channels, they free up sales teams to focus on closing deals.
• Seamless integration with client voice: Outreach is designed to reflect each client’s tone and positioning, so prospects experience genuine conversations that build trust.

Awards and social recognition: N/A

Case studies:

• Disco Inc., an industrial services company, partnered with Lead Cookie to expand beyond word of mouth. In four months, their multichannel outreach connected with 373 leads, engaged over 50 prospects, and delivered a 28% response rate. The campaign produced a 188% ROI while building a long-term pipeline in a market of 99 target companies.

Client voice:

8. SalesBread — best for month-to-month pricing

Industry focus: HR, IT services, marketing agencies, and healthcare

Notable clients: DigiPli, Quick Mail, ProdPad, and eKomi

Pricing: Starts at $3,000 per month plus a set-up fee.

SalesBread promises to help B2B companies generate one lead per workday using ultra-personalized LinkedIn and cold email outreach — even if you’ve never succeeded at cold outreach before.

They offer a money-back guarantee if they don’t generate 20+ SQLs monthly. In its 10+ years of existence, SalesBread has generated leads for over 500 B2B companies.

Strengths: 

• High reply rate: SalesBread’s average reply rate has been 19.98% since 2019, and about half of the replies are meeting requests or sales inquiries.
• No locked-in contract: This is useful if you desire month-to-month engagement.
• Outperforms KPIs: Client reviews on SalesBread’s site show that it often outperforms its minimum target of 20 monthly leads.

Awards and social recognition: N/A

Case studies:

• Purple.ai partnered with SalesBread to build a highly-targeted outreach campaign. In under one year, they generated 294 leads with a 41% reply rate, booking meetings with top IT firms serving large venues. Besides driving 294 leads, SalesBread scheduled meetings with these prospects, and this scheduling campaign had a 76% reply rate.

Client voice:

Work with Belkins for LinkedIn lead generation

Hiring the right LinkedIn lead generation and omnichannel partner is critical to revenue growth. 

Each company on this list brings something valuable, from niche expertise to multichannel outreach. But if you desire proven experience, scale, and results that speak for themselves, Belkins stands above the rest. Our large team delivers consistent outcomes backed by case studies, third-party testimonials, and multiple  awards. 

If you have aggressive growth targets and need excellent outcomes, Belkins is the best partner you can trust. Contact us so we can help you build a predictable sales pipeline via LinkedIn.

To learn more about us, check:

• Our case studies: We have helped our clients (from startups to enterprises) generate almost five million leads. These leads provide revenue opportunities from thousands to millions of dollars. Read their stories.
• Belkins growth podcast: In the Belkins Podcast, our co-founder, Michael Maximoff, hosts professionals from various companies to discuss the most effective sales practices, market challenges, and business perspectives for their industries.
• Our webinars: Guests deliver exclusive insights you won’t find anywhere else. Take a look at our published webinars and subscribe to stay in the loop.