Challenges
Cold outreach initiation. With no prior experience in outbound outreach, the client required savvy guidance and a precise focus on targeting the key decision-makers. They were in search of a contractor who possesses top expertise in the market and can provide a predictable number of meetings.
Solutions
ICP identification and fine-tuning
Our team focused on companies with 200+ employees in the USA, Canada, and Europe to maximize the potential for meaningful engagement.
In collaboration with the client, we meticulously identified ICPs, focusing on key decision-makers such as:
- Directors of product marketing,
- Content marketing managers
- Marketing directors
- VPs of marketing
- Chief marketing officers
- Communications managers
- Communications directors
- CEOs
We tailored our outreach efforts to multiple industries, including:
- Software development
- IT services
- Technology
- Information and internet
- Pharmaceuticals and pharmaceutical manufacturing
- Financial services
- Human resources services
- Hospitals and healthcare
- Insurance
- Medical practice
- Telecommunications
- Computer and network security
- Data security
- Data infrastructure and analytics
- Environmental services
- Consumer services
All-round cold email outreach
We adopted a multifaceted approach to this campaign, employing 3 distinct strategies. The framework of our outreach was structured as follows:
- Initially, we applied a referral-based approach and an industry-specific targeting method. While these approaches provided valuable insights, they did not yield the desired results in terms of engagement and conversion rates.
- Recognizing the need for a more engaging and visually appealing outreach strategy, we experimented with a concise two-link animated content approach. By focusing on eye-catching visuals with clickable links, we aimed to grab attention and encourage interaction.
Approximately 1.5 months later, we saw promising results. Engagement and response rates were on the rise, proving this approach worked. Moving forward, our primary focus remains on further refining and optimization to get the most out of this campaign. - We also implemented a mini-campaign incorporating an account-based approach. Within its framework, we conducted personalized outreach targeting specific accounts we spotted top prospects. Since this campaign hasn’t brought significant outcomes, we’re still elaborating on it to boost its impact.
Example of the animated content approach:
