Client’s challenges
- Sales team extension. Expanding a sales team is a significant undertaking. Appruv faced the daunting task of onboarding new members while ensuring they grasped the company’s offerings and unique value proposition. Their team required savvy and highly professional experts who would streamline their sales processes.
- Appointments decline. A prior collaboration with another company yielded no appointments during the past few months. This situation raised concerns about the viability of Appruv’s offerings in the market and the effectiveness of their outreach efforts.
- Vendor reluctance. Quite often, Appruv’s potential clients were already tied to other vendors for similar services. This presented a unique challenge, since these prospects hesitated to consider Appruv’s offerings, despite recognizing their value. Appruv needed a strategy to break through the barriers and craft unique value propositions for each prospect category.
Solutions
Crafting laser-focused value propositions and email templates
Within a nearly 2-year campaign, we tested different approaches. At the beginning of the outreach, we were incorporating a title-based approach since our initial focus was on researching and targeting titles in such industries as agriculture, energy and utilities, mining, and manufacturing. However, as it turned out, such campaigns didn’t yield the desired results. We recognized the need to adapt and iterate our approach. Therefore, we reverted to the industry-specific approach in combination with referral campaigns, which proved to be more effective and maximized our results.
Broadening audience horizons
We understood that to drive sustainable growth, Appruv needed to cast a wider net. We ventured into markets and territories previously untapped by our client by leveraging global reach. This not only diversified Appruv’s base but also reduced dependency on specific regions. Moreover, we were reaching out to prospects with the highest potential for conversion, ensuring that our client’s sales efforts yielded the best possible return on investment.
Based on our previous experience, we realized that different industries have unique demands, and we tailored VPs and outreach campaigns accordingly to resonate with various market preferences. This resulted in a more inclusive and adaptable approach, strengthening Appruv’s position as a global player.
LinkedIn influencer campaign implementation
We identified ideal customer profiles and developed LinkedIn content and outreach strategies accordingly. This complex approach enabled Appruv’s team to convert new and existing connections into engaged leads and prospects. What did we do?
- Crafted LinkedIn messaging sequences.
- Equipped the client’s team with the necessary tools for LinkedIn outreach automation, content viewership boosting, and reporting.
- Developed a tailored editorial calendar for original LinkedIn content creation.
- Provided weekly reports with statistical data and insights to keep the client informed and empowered throughout the campaign.
