Very niche market. Since the client’s goal was to reach out to prospects in a narrow-profiled market, it took us longer than expected to conduct appropriate research on the ICP and connect with global OEMs. Moreover, the client’s request was to only approach companies with headquarters in the U.S.
- In-depth lead research. We came up with a solution to focus on a very specific audience and research companies and titles in minute detail, adding domains to the list and syncing with the client afterward. Our researcher supplemented the efforts with a detailed explanation of why those leads were worth moving forward with. This helped us ensure the lead qualification stage was more precise, and this increased the conversion significantly.
- Utilization of an account-based approach. Considering the fact that we couldn’t expand the target audience and location, we decided to apply an account-based approach. We created personalized campaigns for high-value target accounts based on their specific attributes and needs.