To kick things off, check out general findings on cold email performance.
43% of salespeople name email as the most effective sales channel. (HubSpot)
77% of B2B buyers prefer communication via emails, which is more than double compared to any other channel. (Sopro)
59% of companies consider emails the most reliable channel for lead generation. (Sopro)
72% say email prospecting delivers “good to excellent” ROI. (Sopro)
On average, it takes sending 306 cold emails to generate 1 B2B lead. (Belkins)
The average open rate for B2B cold emails is 36%, and the reply rate is 7%. (Belkins)
C-level execs answer cold emails 20% more frequently than employees outside the C-suite — 6.4% vs. 5.2%. (Belkins)
65% of companies agree email prospecting can reach decision-makers that other channels struggle to reach. (Sopro)
Conversion rate statistics
This section highlights different aspects of engagement with email campaigns, including factors that influence them.
36% — the average open rate for B2B cold emails. (Belkins)
7% — the average reply rate for a B2B cold outreach email campaign. (Belkins)
To get 1 B2B lead, you need to send approximately 306 cold emails. (Belkins)
Contacting 2–4 prospects per organization gives the highest average reply rates (>7%). (Belkins)
B2B campaigns targeting 240–499 people get the highest reply rates of 10%. (Belkins)
Email frequency statistics
Discover how many follow-ups lift reply rates, the optimal number of emails to send, and the best timeto send the next message after your initial contact.
The optimal number of follow-ups for a B2B outreach campaign is 2. (Belkins)
The first follow-up email boosts the reply rate by 49%. (Belkins)
The second follow-up only boosts the reply rate by 9%. (Belkins)
The third follow-up email decreases the reply rate by 20%. (Belkins)
The third email in a sequence drives the most leads. (Sopro)
SDRs who make 9 or more contact attempts perform 16% better. (Bridge Group)
The top 20% of the best-performing cold email campaigns show a 220% boost in responses after the first follow-up. (Belkins)
Waiting 3 days before following up brings a 31% increase in the reply rate. (Belkins)
Waiting longer than 5 days decreases the likelihood of a response by 24%. (Belkins)
Following up too soon (within 1 day) harms the reply rate (-11%). (Belkins)
Cold email campaigns with 3 email rounds (or 3 steps in an email sequence) tend to have the highest reply rates of 9.2%. (Belkins)
A 3-step email sequence drives 94% of responses. (Instantly)
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Email timing statistics
Here, we’ll cover the best time for sending emails to your prospects — hours, business days, and months. In this section, there’s no one-size-fits-all answer on when it’s best to send emails, as different studies covered different samples.
There’s no prime time for sending emails. (Databox)
Wednesday is the best day of the week to send outreach emails with the highest reply rate of 7.2% and open rate of 37%. (Belkins)
Open rates peak at roughly 41% in the afternoon, between 2 p.m. and 4 p.m. (Belkins)
Reply rates are highest in the morning, between 7 a.m. and 10 a.m. (Belkins)
Monday at 11 a.m. is considered the best time for sending an email to get the highest conversions. (Sopro)
Across most industries, Mondays have the lowest open rates (<35%) and reply rates (6.5%). (Belkins)
Open rates are highest for emails sent between 8 a.m. and 9 a.m. (Sopro)
People from financial institutions answer cold B2B emails most often and have a 3.39% response rate, compared to 1.87% of those working in tech companies. (Sopro)
The highest lead rate comes from people working in procurement: 3.2%, while the lowest is from the tech people: 1.5%. (Sopro)
Charities invest 13% of their budget into cold emails, which generates an impressive 24% of their sales revenues. (Upland Software)
Open and reply rates by country
Our statistics show that people from different countries respond differently to cold emails, with some showing higher open and reply rates than others. Find out where your emails have higher chances to be noticed and where you can hardly get any significant engagement.
Ireland, Slovenia, and Denmark have the highest reply rates (>16%). (Belkins)
Reply rates are lowest in Azerbaijan (1.3%), Japan (2.8%), and South Korea (3.1%). (Belkins)
Only 4.7% of emails are answered in the United States. (Belkins)
Want more B2B email stats? Check out related studies:
Michael is the Co-founder of Belkins, serial entrepreneur, and investor. With a decade of experience in B2B Sales and Marketing, he has a passion for building world-class teams and implementing efficient processes to drive the success of his ventures and clients.
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