How we use clients’ ideal customer profiles (ICPs) in lead generation campaigns
Author
Sophie Kompaniiets
Sophie is a content writer and strategist at Belkins and Folderly with years of experience in the B2B space.
Reviewed by
Yuriy Boyko
Head of AM at Belkins. Yuriy has been working in the B2B sales sector for more than a decade. His approach is the integration of scientific methods combined with thinking out of the box, allowing to achieve the highest results in any industry.
