How to create an ideal customer profile (ICP) for a B2B companyA well-developed ideal customer profile helps marketing and sales streamline lead generation and nurturing efforts. An ICP is an effective tool for marketing, lead generation, sales enablement, product development, and customer success.
by Yuriy Boyko
B2B Marketing5 Oct 2023
Inbound vs. outbound marketing: What works best in B2B?How do you properly combine inbound and outbound marketing? Read on to discover their main differences and best practices on how to get the most out of your efforts.
by Tanya Bahrynovska
B2B Marketing19 Jul 2023
How to find a call center for your B2B businessFrom understanding your needs to identifying a call center’s expertise and evaluating its performance metrics — we’ll walk you through every step of the process.
by Kiran Shahid
B2B Marketing18 Jul 2023
How to stop draining the budget: Implementing a data-driven approach step by stepWant to make the most of your marketing? Read a comprehensive guide by Belkins to learn how to leverage a data-driven approach for business success.
by Julia Vlasova
B2B Marketing25 Aug 2022
How to use marketing automation for B2B: Best practices Learn how to streamline your marketing and sales engagement to generate more leads, close more deals, and accurately measure the success of your campaigns with marketing automation.
by Michael Maximoff
B2B Marketing25 Jun 2022
B2B Social Media Marketing: Effective or Not?Does your B2B business fit right in? At first glance, it may seem that it has no place any where besides LinkedIn.The second glance requires an in-depth exploration of user mentality & your business.
by Dmitry Chervonyi
B2B Marketing16 Jun 2022
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