B2B marketing
Explore best B2B marketing practices to target the right audiences, deliver powerful experiences, and progress through the marketing funnel.
14 min
Inbound vs. outbound marketing: Channels and tactics for B2BIn this article, we’ll share the current best channels, how to use them for both inbound and outbound marketing, and successful examples from our own case studies.
by Jeffrey Lupo
B2B marketing
23 Apr 202513 min
How to map an omnichannel customer journey: Your action blueprintWe offer Belkins’ step-by-step playbook for mapping and building the omnichannel customer journey. This is the same process we use for both our clients and our own lead gen.
by Jeffrey Lupo
B2B marketing
3 Apr 202514 min
7 B2B omnichannel examples and why they workedUnlock the “whys” behind successful B2B omnichannel campaigns with 7 real-world examples and actionable strategies.
by Jeffrey Lupo
B2B marketing
19 Feb 202514 min
Omnichannel vs. multichannel marketing in B2B explainedIn this article, we illustrate the capabilities of each marketing approach for different industries along with examples and real-life case studies.
by Jeffrey Lupo
B2B marketing
24 Jan 202512 min
5 key benefits of an omnichannel marketing approach for B2BIf you want to keep up with your clients’ rising expectations, this article explores 5 key benefits that make omnichannel marketing a must in B2B. Let’s delve into each of them.
by Jeffrey Lupo
B2B marketing
22 Jan 202515 m
How to create a winning B2B omnichannel marketing strategySettle in and we’ll explore how strategy is an integral piece of a successful B2B omnichannel marketing campaign, along with how to build, execute, and optimize one for your organization.
by Jeffrey Lupo
B2B marketing
22 Jan 202512 min
Omnichannel marketing challenges for B2B and how to overcome themThe omnichannel challenges can be separated into 3 key alignment areas: 1) channels, messaging, and buyer journey stages; 2) tech, data, and campaigns; 3) sales and marketing teams. In this article, we’ll explore each of these.
by Jeffrey Lupo
B2B marketing
23 Dec 202412 m
How to create an ideal customer profile (ICP) for a B2B companyA well-developed ideal customer profile helps marketing and sales streamline lead generation and nurturing efforts. An ICP is an effective tool for marketing, lead generation, sales enablement, product development, and customer success.
by Yuriy Boyko
B2B marketing
5 Oct 202310 m
How to find a call center for your B2B businessFrom understanding your needs to identifying a call center’s expertise and evaluating its performance metrics — we’ll walk you through every step of the process.
by Kiran Shahid
B2B marketing
18 Jul 2023
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