B2B marketing
Explore best B2B marketing practices to target the right audiences, deliver powerful experiences, and progress through the marketing funnel.
14 min
Omnichannel vs. multichannel marketing in B2B explainedIn this article, we illustrate the capabilities of each marketing approach for different industries along with examples and real-life case studies.
by Jeffrey Lupo
B2B marketing
24 Jan 202512 min
5 key benefits of an omnichannel marketing approach for B2BIf you want to keep up with your clients’ rising expectations, this article explores 5 key benefits that make omnichannel marketing a must in B2B. Let’s delve into each of them.
by Jeffrey Lupo
B2B marketing
22 Jan 202515 m
How to create a winning B2B omnichannel marketing strategySettle in and we’ll explore how strategy is an integral piece of a successful B2B omnichannel marketing campaign, along with how to build, execute, and optimize one for your organization.
by Jeffrey Lupo
B2B marketing
22 Jan 202512 min
Omnichannel marketing challenges for B2B and how to overcome themThe omnichannel challenges can be separated into 3 key alignment areas: 1) channels, messaging, and buyer journey stages; 2) tech, data, and campaigns; 3) sales and marketing teams. In this article, we’ll explore each of these.
by Jeffrey Lupo
B2B marketing
23 Dec 202412 m
How to create an ideal customer profile (ICP) for a B2B companyA well-developed ideal customer profile helps marketing and sales streamline lead generation and nurturing efforts. An ICP is an effective tool for marketing, lead generation, sales enablement, product development, and customer success.
by Yuriy Boyko
B2B marketing
5 Oct 202314 m
Inbound vs. outbound marketing: What works best in B2B?How do you properly combine inbound and outbound marketing? Read on to discover their main differences and best practices on how to get the most out of your efforts.
by Tanya Bahrynovska
B2B marketing
19 Jul 202310 m
How to find a call center for your B2B businessFrom understanding your needs to identifying a call center’s expertise and evaluating its performance metrics — we’ll walk you through every step of the process.
by Kiran Shahid
B2B marketing
18 Jul 2023
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