Lead Generation
Learn the art of effective lead generation to increase your chances of building profitable relationships and acquiring high-qualified opportunities.
12 min
A framework for high-quality pay-per-appointment lead generationThis guide explores the mechanics of PPA lead generation, provides the math to help you decide if it fits your growth stage, and offers a vetting framework to identify providers who prioritize quality over noise.
by Vladyslav Podoliako
Lead generation
19 Feb 202619 m
B2B lead generation cost: How much to pay for leads?Learn how to audit your retainer spend, avoid the pitfalls of commission-based incentives, and build a sustainable ROI model that accounts for the long game.
by Jeffrey Lupo
Lead generation
18 Feb 202614 min
What we learned from running 100+ cross-channel lead generation campaignsRead the data-backed lessons from over 100 lead generation campaigns meant for B2B companies in manufacturing, healthcare, and logistics, sales cycles that stretch 6–18 months, and engaging multiple decision-makers.
by Jeffrey Lupo
Lead generation
12 Dec 202514 min
Full-funnel B2B lead generation strategy for 2026 and beyondRead to get the inside scoop on the four-step “bottom-up” omnichannel playbook Belkins uses to build lead generation strategies and predictable revenue engines for clients.
by Precious Oboidhe
Lead generation
10 Nov 202512 min
How we nurture B2B leads: Belkins’ strategyWith Belkins’ lead nurturing services, our clients consistently see more booked meetings, shorter sales cycles, and higher deal sizes. Here is the exact playbook we use.
by Sophie Kompaniiets
Lead generation
31 Oct 202514 min
How we use LinkedIn for B2B lead generationWondering how to generate B2B leads on LinkedIn and turn the tables in your favor? We’ve created this actionable playbook based on our own framework to help you get started.
by Sophie Kompaniiets
Lead generation
28 Oct 202515 min
How to generate leads for a financial advisor firmCreating an effective lead acquisition strategy can be tricky, especially for sophisticated businesses like financial advisors. What to pay attention to and how to make the right choice — read in our guide.
by Vera Karimova
Lead generation
17 Oct 202510 min
How we score leads at Belkins: Our CRM model, criteria & real-world logicIn this article, we’ll break down exactly: How our scoring system works, who’s involved, what B2B lead scoring criteria we track, and how it helps us prioritize efforts that actually convert.
by Yevheniia Pashaieva
Lead generation
5 Sep 202516 min
How to get B2B sales leads: Our SQLs generation frameworkWhat should a sales team focus on when generating leads? In this guide, I will tell you how to generate sales leads with ease through various channels. Let’s dive in!
by Precious Oboidhe
Lead generation
25 Aug 202514 min
6 key lead generation trends that are dominating the B2B industryWe gathered the 2025-2026 lead generation practices used by B2B marketers who aim to survive and prosper even in this unforgiving economy.
by Vera Karimova
Lead generation
10 Aug 202515 min
25 lead generation ideas for B2B in 2025 (curated by experts)We handpicked the best B2B lead generation tips from our account managers, SDRs, and list builders. Based on real experience, not theory, here’s what worked for us in 2025.
by Vera Karimova
Lead generation
2 Jul 202510 m
B2B lead qualification process we use for our clients’ campaignsStruggling with low-quality leads that waste your sales team’s time? Discover how Belkins’ 3-level lead screening system helps to define high-potential prospects only.
by Sophie Kompaniiets
Lead generation
2 Jun 2025
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