Lead Generation
Learn the art of effective lead generation to increase your chances of building profitable relationships and acquiring high-qualified opportunities.
12 m
How to organize sales leads into a well-structured systemHere is our overview of the sales process, how to organize it, and why you should take these steps for success in B2B sales lead generation.
by Yevheniia Pashaieva10 Jul 2023
14 m
How to create a B2B lead generation funnel (examples included)We’ve put together the ultimate guide to help you achieve high conversion rate. You’ll learn how to build and optimize B2B lead generation funnels from TOFU to BOFU.
by Michael Maximoff31 May 2023
13 m
Using lead scoring to identify sales-ready leads in B2BUse progressive techniques to increase the odds of landing a great client. Find out how to qualify leads with 5 top-notch scoring methods.
by Michael Maximoff12 May 2023
14 m
12 lead generation ideas to inspire your next B2B campaignBusiness lead generation is a subtle art that requires dedication and skills to leverage it to your benefit. But, even more than dedication and skills, it requires keeping an eye on trends.
by Yuriy Boyko 5 May 2023
12 m
B2B lead lists: Should you buy them and how to build your ownWhat is a lead list? Read this article to find out about the best ways of enriching your client database with great prospects.
by Joshua Pratt27 Apr 2023
13 m
What are business leads and how do they impact a companyWhy are business leads so important and what impact do they create on your business? Learn the answers to these questions from this article and find out about the latest strategies in marketing.
by Yuriy Boyko 21 Apr 2023
12m
How to nurture B2B leads: 8 tactics and examplesLead generation and lead nurturing go hand in hand. At least, that’s how things should be. Dig into the hows and whys of lead nurturing strategy and see what makes it so important.
by Michael Maximoff7 Apr 2023
10 m
How to qualify B2B leads for better sales closing ratesQualifying leads rather than hiring more salespeople and having them handle all clients from a demo request to closure is a better approach. Read on to know why.
by Anastasia Belokopytova31 Mar 2023
13 m
How to choose the right company to outsource lead generationTo select the most reliable partner for your lead generation, check out this comprehensive guide that includes key factors to consider.
by Richard Crjijevschii29 Mar 2023
14 m
Should you include appointment setting in your lead generation strategy?Lead generation and appointment setting aim at generating qualified leads and converting them into customers. From this article, you'll learn what leads appointment setting focuses on and what kind of potential customers the lead generation process brings. You'll understand the goals of each marketing approach and see how they differ.
by Michael Maximoff17 Mar 2023
11 m
How to generate sales leads: A guide for sales managersWhat should a sales team focus on when generating leads? In this guide, I will tell you how to generate sales leads with ease through various channels. Let’s dive in!
by Precious Oboidhe3 Mar 2023
13m
How to generate B2B leads from email marketingWe created this exhaustive guide to give you a fail-proof approach to B2B lead-gen email marketing and watch your conversions soar. Let's get started.
by Vladislav Podolyako11 Feb 2023
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