Sales

How to increase ROI? How to hit revenue targets? What impacts sales lead generation? Here you’ll find answers to these questions and much more.
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15 min
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Why full-cycle sales outsourcing fails (and what to do instead)When hiring salespeople, you have the option of starting an in-house team or outsourcing your marketing and sales efforts. Deciding on the right way to go is challenging, and there’s no one-size-fits-all solution.
by Priscilla Tan
Sales
2 Jun 2025
13 min
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B2B sales pipeline conversion rates: Belkins’ dataThis post will give you more insight into our pipeline conversion rates and best practices for keeping the sales numbers high.
by Precious Oboidhe
Sales
23 May 2025
14 min
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How to increase B2B sales: 3 key levers + 9 proven strategiesTired of advice about personalizing outreach and training your sales reps? Learn how to increase B2B sales with practical tactics beyond the basics.
by Vladyslav Podolyako
Sales
16 May 2025
6m
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How we approach and refine value propositions for B2B campaignsHow do you create a value proposition that increases conversion rates and appeals to different buyer personas? In this article, we’ll share our own approach to refining strong B2B value propositions for our clients.
by Sophie Kompaniiets
Sales
16 May 2025
9 min
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Must-have sales pipeline reporting for all industries and all sizes (with examples)How do you create reports that truly reflect the state of your pipeline? In this article, we’ll share the 9 key metrics we track and walk you through our process for building accurate sales pipeline reports.
by Precious Oboidhe
Sales
22 Apr 2025
14 min
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How to achieve a predictable pipeline: 9 tips for sales and marketing leadersBelkins’ internal experts and undustry leaders we’ll share how you can build a sustainable pipeline that drives business growth.
by Precious Oboidhe
Sales
18 Mar 2025
14 min
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How to build a high-converting B2B sales pipelineDrawing from our experience and insights from industry leaders, we’ll walk you through how to build a high-converting B2B sales pipeline.
by Precious Oboidhe
Sales
13 Feb 2025
7 min
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How much should marketing contribute to the sales pipeline?At Belkins, the marketing contribution to the sales pipeline is almost 70%, but it hovers at around 25–59% for most other companies. Our experience shows that it depends on various factors. Read on to find out.
by Precious Oboidhe
Sales
6 Feb 2025
13 min
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How to achieve sales and marketing alignmentThough sales and marketing alignment is always a challenge, we will tell you how to fix it with omnichannel strategy principles and turn two departments into one money-making machine.
by Vera Karimova
Sales
3 Feb 2025
14 m
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How to build a B2B customer acquisition strategy that actually convertsIn this guide, we’ll walk you through how to build a B2B customer acquisition strategy that actually converts. Afterward, we’ll discuss our tactics in each channel and common pitfalls to watch out for.
by Priscilla Tan
Sales
21 Jan 2025
13 min
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How to accelerate sales pipeline: 11 proven tacticsThe average B2B sales cycles take 6 to 12 months from the first touchpoint to a closed deal. We’ll share 11 pipeline acceleration tactics based on our experience of partnering with hundreds of companies.
by Precious Oboidhe
Sales
16 Jan 2025
15 min
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How to get more appointments in sales: Guide for sales repsLet’s see how to book more sales appointments for your pipeline and make you all perky and confident — like a salesperson should be.
by Vera Karimova
Sales
18 Dec 2024
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Michael and Josh
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